Retail Studies

Course code: OSC1271

Develop your career in retail with this bundle course! Study four in-depth courses that will give you the knowledge to start or progress your retail career and make you stand out from the crowd.

  • Develop your ability to manage operations and people in a retail environment.
  • Develop your ability to manage operations and people in a retail environment.
  • Learn the importance of customer service for any business.
  • Gain the information needed to help you become confident in carrying out visual display merchandising.
Course Overview

All course materials will be delivered to you by post or via email, so it couldn’t be easier. Our experienced and friendly tutors will help you every step of the way.

You can work at your own pace. Completed coursework can be delivered by post or via email, so handing in an assignment is simple.

Course Duration

Up to four years

Study Hours

Approximately 400 hours

Course Outcome

You will receive four Certificates of Achievement by ABC Awards and Learner Unit Summaries

Entry Requirements

There are no specific entry requirements for this course.


Tutor-marked assessments

Course Content

Retail Operations Level 3

  • Customer service engagement
  • Maintaining good customer service levels
  • Customer service complaints
  • Customer service evaluation and practices
  • Customer service training
  • Types of retail organisations
  • Strategic aims of an organisation
  • Thriving in a competitive market
  • Displaying goods
  • Enhancing consumer spend
  • Managing internal and external conflict
  • Types of administration activities
  • Skills, competences and frameworks
  • Key administrative duties and skills
  • Key stages in selling a product
  • Managing the sales process
  • Cost of poor sales tactics
  • Legal obligations in a retail operation
  • Key legal terminology
  • Legislation and organisational success

Retail Management Level 3

  • Retail management is changing
  • Losing touch with consumers
  • Market segmentation
  • Rational models
  • The role of experience in shopping
  • Finding out how customers feel
  • Brands: meaning and values
  • What is customer service?
  • The importance of customer service
  • The experience of being in your store
  • Locating the right product
  • Solving customers' problems
  • The value chain
  • What to stock and whom to sell it to
  • Who to buy supplies from
  • Inventory management
  • Forecasting and early sales data
  • Restocking and rapid supply
  • Direct channels
  • Access and convenience
  • Standardisation
  • Localisation
  • Clustering
  • Suppliers and manufacturer partnerships
  • Point of purchase
  • Distribution strategy
  • A return to haggling?
  • Advertising and promotion
  • Social media and publicity
  • Is cheapest best?
  • Costs
  • Price-matching
  • Signposting
  • Customer loyalty schemes
  • Other pricing strategies
  • Real value integrity
  • Getting the right people
  • Creating a customer-oriented culture
  • Personality and motivation
  • Managing performance
  • Setting motivational SMART goals
  • Expectations, value and brand
  • Training and developing people
  • Leading and managing people
  • Role modelling
  • Coaching
  • Learning about people

Customer Service Level 3

  • Why customer service is important today
  • Putting customers first
  • Customer service as value
  • Customer service as experience
  • How people experience your business
  • Customer interactions as a chain
  • How your organisation presents itself to potential customers
  • Getting the environment right
  • Providing confidence in your product or service
  • Conclusions
  • Easy access
  • Helping to solve a customer's problem/s
  • Providing expertise
  • Value for money
  • The ability to affect the purchase easily and quickly
  • Getting feedback
  • How you respond when things go wrong
  • Treating customers with respect
  • Customer service is not an add-on
  • Seven aspects of how an organisation works
  • Strategy
  • Structure
  • Systems

Visual Merchandising – Short Course

  • Understand the concept of visual merchandising
  • Role of visual merchandiser fits into the retail sector
  • How it has an impact on the profitability of an organisation
  • Terminology of visual merchandising
  • How the terminology supports the process in the retail industry
  • Understand key words such as visual concepts and seasonal themes
  • Understand the four F’s: Fashion, fabric, fit and features
  • Accessories
  • Props
  • Lightening
  • Advertising tool
  • Price ticketing