1Course Overview

Retail Studies

Course code: OSC1271

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Develop your career in retail with this ultimate bundle course! Study 4 in-depth courses that will give you the knowledge to start or progress your career and make you stand out from the crowd. 

These courses have been developed by industry professionals to provide you with detailed knowledge to enhance your learning. 

On this course you will:

  • Develop your understanding of the wider commercial environment in which retail operates
  • Develop your ability to manage people and their performance
  • Gain information to confidently allow you to manage operations in a retail environment
  • Become familiar with the legal obligations relevant in a retail operation
  • Learn the strategic importance of customer service for any business
  • Gain the knowledge help you progress into a supervisory or managerial role within customer service
  • Gain the information needed to help you become confident in carrying out visual display merchandising

... and much more! 

All course materials will be delivered to you by post or via email, so it couldn't be easier. Our experienced and friendly tutors will help you every step of the way.

You can work at your own pace. Completed coursework can be delivered by post or via email, so handing in an assignment is simple.

Boost your career opportunities and equip yourself with the skills you need for your long term success. Home learning is simple and stress-free, so enrol with us today!
Discounts on selected courses - Until 26th February
2Course Content

Retail Management Level 3

Unit 1: The Context of Retail
  • Retail management is changing
  • Losing touch with consumers
  • Market segmentation
  • Rational models
  • The role of experience in shopping
  • Finding out how customers feel
  • Brands: meaning and values
Unit 2: Customer Service
  • What is customer service?
  • The importance of customer service
  • The experience of being in your store
  • Locating the right product
  • Solving customers' problems
Unit 3: Sourcing Your Retail Business
  • The value chain
  • What to stock and whom to sell it to
  • Who to buy supplies from
  • Inventory management
  • Forecasting and early sales data
  • Restocking and rapid supply
Unit 4: Getting Products to Your Customers
  • Direct channels
  • Access and convenience
  • Standardisation
  • Localisation
  • Clustering
  • Suppliers and manufacturer partnerships
  • Point of purchase
  • Distribution strategy
Unit 5: Your Pricing Strategy
  • A return to haggling?
  • Advertising and promotion
  • Social media and publicity
  • Is cheapest best?
  • Costs
    Price-matching
  • Sign-posting
  • Customer loyalty schemes
  • Other pricing strategies
  • Real value integrity
Unit 6: Managing Your People
  • Getting the right people
  • Creating a customer-oriented culture
  • Personality and motivation
  • Managing performance
  • Setting motivational SMART goals
  • Expectations, value and brand
  • Training and developing people
  • Leading and managing people
  • Role modelling
  • Coaching
  • Learning about people
  •  

Retail Operations Level 3 

Unit 1: Who is your customer? (30 GLH)
  • Customer service engagement
  • Who is the customer?
  • What is customer service?
  • Exceeding customer service expectations
  • The mission statement of a retail organisation
  • Elements of customer service that are vital to maintain acceptable customer service levels
  • Process of customer service complaints and its impact on a retail organisations success
  • Which processes suit the retail organisation for; customer service evaluation, customer service training, and the customer service practices
  • Internal and external customers
  • ‘Going the extra mile’, mystery shoppers
  • Induction
  • Development
  • KPI
  • Mission statement
Unit 2: Retail organisations within the retail environment (30 GLH)
  • Types of retail organisations
  • Strategies to allow them to survive in a saturated market
  • Strategic aims of an organisation to succeed in an ever changing economic market
  • Competition between like for like shops,
  • Increasing share market in a competitive environment
  • Break even
  • Diversify
Unit 3: Display of a retail environment (30 GLH)
  • Displaying goods
  • Changing direction in the display and the environment quickly to respond to internal and external factors
  • Enhancing consumer spend
  • Internal and external conflict that has an impact on visual merchandising displays
  • External and internal support
  • Internal and external conflict
  • Floor layout
  • Accessories
  • Lighting
  • Scent and ventilation
Unit 4: Administration that is carried out in the retail environment (30 GLH)
  • Different administration activities 
  • Competence
  • Frameworks
  • Interpersonal and tacit skills
  • The administrative duties and skills
  • Changing environment
Unit 5: The marketing, visual display and selling techniques that are employed (30 GLH)
  • Identify and understand the process to be followed in the selling of a product
  • Stages delivered from strategy to the shop floor
  • How the process is managed
  • Who is involved and the support that is utilised?
  • The cost of poor tactics, individual and reputation of the organisation
  • SMART targets and KPI
  • Visual merchandiser
  • Retail assistant
  • Marketing
  • Selling process
Unit 6: Legal obligations (30 GLH)
  • Legal obligations relevant in a retail operation
  • Terminology relating to relevant legislation
  • How legislation has an impact on organisational success
  • Health and Safety
  • Risk assessments
  • Security
  • Evacuation
  • Legislation relating to selling
  •  

Customer Service Level 3 

Unit 1: What is customer service?
  • Why customer service is important today
  • Putting customers first
  • Customer service as value
  • Customer service as experience
  • How people experience your business
Unit 2: Getting Started
  • Customer interactions as a chain
  • How your organisation presents itself to potential customers
  • Getting the environment right
  • Providing confidence in your product or service
  • Conclusions
Unit 3: Serving Customers
  • Easy access
  • Helping to solve a customer's problem/s
  • Providing expertise
  • Value for money
  • The ability to effect the purchase easily and quickly
Unit 4: Feedback and Putting Things Right
  • Getting feedback
  • How you respond when things go wrong
  • Treating customers with respect
Unit 5: Creating a Customer Service Culture: Business
  • Customer service is not an add-on
  • Seven aspects of how an organisation works
  • Strategy
  • Structure
  • Systems
Unit 6: Creating a Customer Service Culture: People
  • Style
  • Staff
  • Skills
  • Shared values
  •  

Visual Merchandising - Short Course

Unit 1: What is Visual Merchandising?
  • Understand the concept of visual merchandising
  • Role of visual merchandiser fits into the retail sector
  • How it has an impact on the profitability of an organisation
  • Terminology of visual merchandising
  • How the terminology supports the process in the retail industry
  • Understand key words such as visual concepts and seasonal themes
  • Understand the four F’s: Fashion, fabric, fit and features
  • Accessories
  • Props
  • Lightening
  • Advertising tool
  • Price ticketing
3Other Information

Assessment

This course is assessed by a series of written assignments which are marked by your tutor. No external examination is required.

Course Duration

You may start at any time and have 4 years (one year per course) to complete your studies. We suggest that the course will take no more than 400 hours to complete. This is more than enough time to give you flexibility and work at your own pace without the pressure of deadlines.

Study Method

You will study this course by distance learning, which will enable you to learn when and where you want. You can study from home or at work; it is completely up to you. All your materials will be posted or emailed to you online, whichever you choose. You will also receive our award-winning tutor support by email, so help is only a click away!

Course Outcomes

At the end of this course successful learners will receive four Certificates of Achievement by ABC Awards and Learner Unit Summaries (This lists details of all the units you have completed as part of your course).

The course itself has been designed by Open Study College to meet specific learners’ or employers’ requirements. The course has been endorsed under the ABC Awards’ Quality Licence Scheme. This means Open Study College have undergone external quality checks to ensure that the organisation and the courses’ it offers meet a high standard. Regular reviews of our courses are carried out as part of the endorsement process.

The completion of this course alone does not lead to an Ofqual regulated qualification, but may be used as evidence of knowledge and skills towards regulated qualifications in the future. The unit summary can be used as evidence towards your Recognition of Prior Learning if you wish to progress your studies in this sector.

The course depth and study has been benchmarked at Level 3 against level descriptors published by Ofqual.

ABC Awards are a national awarding organisation that have years of experience in developing and awarding high quality vocational qualifications across a wide range of industries. They have a comprehensive portfolio of over 650 Ofqual regulated qualifications on the national Qualifications and Credit framework (QCF) for all ages and abilities post-14.

4Q&As

Course Questions & Answers

What skills are needed to enrol onto this course?

You do not need any previous knowledge to enrol onto this course.

Is there a time limit for the completion of this course?

You may start at any time and have 4 years to complete your studies. It is truly flexible and is designed to be adaptable around your lifestyle and other commitments.

What is included in the cost of my course?
  • Dedicated personal tutor support
  • Dedicated student support
  • Assignment marking and feedback
  • FREE CV writing service
  • FREE NUS Extra Card
  • *Comprehensive study guide
  • *Exclusive Open Study College Pen
  • *Student study planner
  • *Three colour highlighter
  • *Student notebook
  • *Document wallet

* Not included with the online study option

How do I get my work assessed?

You will send your work to your personal course tutor for them to mark and return to you. On successful completion of the course you will be awarded certification for each course. 

What happens if I lose my course pack?

We offer a course replacement service which ensures that, if your course pack is lost or damaged throughout the duration of your studies, we can issue you with a new set of materials for a one-time additional fee. This is available by calling our Student Support team on 03300 563100.

What do i do if i still have questions?

For further information please contact us.

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Our finance option is provided in partnership with Divido.
To be considered for finance you need to confirm the following:

  • I am a permanent UK resident
  • I have 3 years of UK address history
  • I am currently employed or self-employed
  • With a minimum annual income of £5,000
  • I am not bankrupt or in an IVA (Individual Voluntary Agreement)
  • I have a UK bank account capable of paying direct debits
  • I have a credit or debit card

Open Study College, 6140 Knights Court, Birmingham Business Park, Birmingham B37 7WY is a licensed credit broker, authorised and regulated by The Financial Conduct Authority (licence number 724179 with FCA).