Retail Management Level 3

Course code: OSC1030
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Course Overview
Course Content
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Develop your knowledge of retail management from home!

  • Develop your understanding of the wider commercial environment in which retail operates.
  • Discover the importance of supply chain and inventory management.
  • Learn how to ensure that your team delivers excellent customer service.
  • Understand the role that pricing strategy and how it influences consumer choice.
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Course Overview

Ideal for those wishing to progress into management position, and useful for current retail managers wishing to maximise their career development, this course enables you to develop a thorough knowledge of all core aspects of successful retail management.

You can work at your own pace. Completed coursework can be delivered by post or via email, so handing in an assignment is simple.

Course Duration

Up to 12 months

Study Hours

Approximately 120 hours

Course Outcome

You will receive a Certificate of Achievement from ABC Awards and Certa Awards and a Learner Unit Summary

Entry Requirements

There are no specific entry requirements for this course.

Assessment

Tutor-marked assessments

Course Content
Unit 1
The Context of Retail
  • Retail management is changing
  • Losing touch with consumers
  • Market segmentation
  • Rational models
  • The role of experience in shopping
  • Finding out how customers feel
  • Brands: meaning and values
  • What is customer service?
  • The importance of customer service
  • The experience of being in your store
  • Locating the right product
  • Solving customers' problems
  • The value chain
  • What to stock and whom to sell it to
  • Who to buy supplies from
  • Inventory management
  • Forecasting and early sales data
  • Restocking and rapid supply
  • Direct channels
  • Access and convenience
  • Standardisation
  • Localisation
  • Clustering
  • Suppliers and manufacturer partnerships
  • Point of purchase
  • Distribution strategy
  • A return to haggling?
  • Advertising and promotion
  • Social media and publicity
  • Is cheapest best?
  • Costs
  • Price-matching
  • Signposting
  • Customer loyalty schemes
  • Other pricing strategies
  • Real value integrity
  • Getting the right people
  • Creating a customer-oriented culture
  • Personality and motivation
  • Managing performance
  • Setting motivational SMART goals
  • Expectations, value and brand
  • Training and developing people
  • Leading and managing people
  • Role modelling
  • Coaching
  • Learning about people