Retail Management and Visual Merchandising

Course code: OSC1111

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Develop your knowledge in retail management and visual merchandising from home!

Explore the ways in which retail management and the customer are changing.
Understand the importance of customer service and getting your products to your customers.
Learn how to create a pricing strategy and employ the right people.
Study the concepts behind visual merchandising and how it can have an impact on profitability.

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Study Options	Study Online Study Pack
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This course will allow you to study at a time and place which suits you with no strict deadlines or timetabling to contend with. This means you can fit studying around your other commitments!

You will receive your course by post or email, so getting your materials is easy and hassle-free. Your personal tutor is there to support you every step of the way by email, so help is only a click away!

Course Duration

Up to two years

Course Outcome

You will receive two Certificates of Achievement from ABC Awards and Certa Awards and a Learner Unit Summary

Entry Requirements

There are no specific entry requirements for this course.

Assessment

Tutor-marked assignments

Retail Management Level 3

The Context of Retail

Retail management is changing
Losing touch with consumers
Market segmentation
Rational models
The role of experience in shopping
Finding out how customers feel
Brands: meaning and values

Customer Service

What is customer service?
The importance of customer service
The experience of being in your store
Locating the right product
Solving customers' problems

Sourcing Your Retail Business

The value chain
What to stock and whom to sell it to
Who to buy supplies from
Inventory management
Forecasting and early sales data
Restocking and rapid supply

Getting Products to Your Customers

Direct channels
Access and convenience
Standardisation
Localisation
Clustering
Suppliers and manufacturer partnerships
Point of purchase
Distribution strategy

Your Pricing Strategy

A return to haggling?
Advertising and promotion
Social media and publicity
Is cheapest best?
Costs
Price-matching
Signposting
Customer loyalty schemes
Other pricing strategies
Real value integrity

Managing Your People

Getting the right people
Creating a customer-oriented culture
Personality and motivation
Managing performance
Setting motivational SMART goals
Expectations, value and brand
Training and developing people
Leading and managing people
Role modelling
Coaching
Learning about people

Visual Merchandising – Short Course

What Is Visual Merchandising?

Understand the concept of visual merchandising
Role of visual merchandiser fits into the retail sector
How it has an impact on the profitability of an organisation
Terminology of visual merchandising
How the terminology supports the process in the retail industry
Understand key words such as visual concepts and seasonal themes
Understand the four F’s: Fashion, fabric, fit and features
Accessories
Props
Lightening
Advertising tool
Price ticketing

Assessment

This course is assessed by a series of assignments which are submitted to your tutor for marking. No external examination is required.

Course Duration

Once enrolled, you will have two years to complete this bundle (one year per course), which will allow you to work at your own pace, without the pressure of tight deadlines. You will also receive 12 months tutor support for each course, so you can feel confident that you’ll get the help you need. Studying around your work and family commitments has never been easier.

Study Method

You will study this course through distance learning, which means you can learn at a time and place to suit you. Your course materials will be delivered to you by post or email, so receiving your course is easy and hassle-free. Tutor support is also available by email, so help is only a click away! You will send your assignments to your tutor for marking. Assignments can be sent by email or post, it’s up to you!

Course Outcomes

At the end of this course successful learners will receive two Certificates of Achievement from ABC Awards and Certa Awards and a Learner Unit Summary (which lists the components the learner has completed as part of the course).

Awarding Body

This course has been endorsed by ABC Awards and Certa Awards for its high-quality. This course is not regulated by Ofqual and is not an accredited qualification. We will be able to advise you on any further recognition, for example progression routes into further and/or higher education. For further information please visit the Learner FAQs on the ABC Awards and Certa Awards website.

This course has been benchmarked at level 3 against level descriptors published by Ofqual, to indicate the depth of knowledge and understanding that you would expect at this level.

What are the requirements for this course?

You do not need any previous knowledge to enrol on to this course.

Is there a time limit for completion of this course?

You may start at any time and have two years to complete this bundle (one year per course). This bundle is truly flexible and adaptable around your lifestyle.

What is included in the cost of my course?

Dedicated personal tutor support
Dedicated student support
Assignment marking and feedback
FREE XO Student Discounts card
FREE CV critique service
FREE employability guide to help you impress future employers
* Comprehensive study guide
* Open Study College pen and highlighter
* Student study planner
* Student notebook
* Document wallet

* Not included with the online study option

Do I have to sit an examination?

No, you will be assessed on your tutor-marked assignments only.

How will I get my work assessed?

You will send your work to your personal course tutor for them to mark and return to you.

What happens if I lose my course pack?

It's not a problem. We offer a course replacement service, so if you get into trouble and your course pack is lost or damaged, our Student Support Team can provide you with a new set of materials for a one-time additional fee.

What if I still have questions?

That's not a problem. We want to make sure you’re 100% confident about enrolling on the course and starting your study. So, just give our Student Adviser Team a call on 03300 563 100 and they’ll do their best to help.