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1Course Overview
Retail Management and Visual Merchandising
Course code: OSC1111
Develop your knowledge in retail management and visual merchandising, from home!
This course will allow you to:
- Develop your understanding of the wider commercial environment in which retail operates
- Discover the importance of supply chain and inventory management
- Learn how to ensure that your team delivers excellent customer service
- Understand the role that pricing strategy and how it influences consumer choice
- Develop your ability to manage people and their performance
- Understand the importance of visual display
- Gain the information needed to help you become confident in carrying out visual display merchandising
- Identify the role of a visual merchandiser, and understand what visual merchandising means
- Explore the terminology of visual merchandising
- Learn how the role of visual merchandiser fits into the retail sector
This course will allow you to study at a time and place which suits you with no strict deadlines or timetabling to contend with. This means you can fit studying around your other commitments!
You will receive your course by post or email, so getting your materials is easy and hassle-free. Your personal tutor is there to support you every step of the way by email, so help is only a click away!
Start your journey and develop your skills and knowledge today and join over 60,000 students that already have!
2Course Content
Retail Management
Level 3:
Unit 1: The Context of Retail
- Retail management is changing
- Losing touch with consumers
- Market segmentation
- Rational models
- The role of experience in shopping
- Finding out how customers feel
- Brands: meaning and values
Unit 2: Customer Service
- What is customer service?
- The importance of customer service
- The experience of being in your store
- Locating the right product
- Solving customers' problems
Unit 3: Sourcing your Retail Business
- The value chain
- What to stock and whom to sell it to
- Who to buy supplies from
- Inventory management
- Forecasting and early sales data
- Restocking and rapid supply
Unit 4: Getting Products to your Customers
- Direct channels
- Access and convenience
- Standardisation
- Localisation
- Clustering
- Suppliers and manufacturer partnerships
- Point of purchase
- Distribution strategy
Unit 5: Your Pricing Strategy
- A return to haggling?
- Advertising and promotion
- Social media and publicity
- Is cheapest best?
- Costs
- Price-matching
- Sign-posting
- Customer loyalty schemes
- Other pricing strategies
- Real value integrity
Unit 6: Managing your Profile
- Getting the right people
- Creating a customer-oriented culture
- Personality and motivation
- Managing performance
- Setting motivational SMART goals
- Expectations, value and brand
- Training and developing people
- Leading and managing people
- Role modelling
- Coaching
- Learning about people
Visual Merchandising
– Short Course:
What is Visual Merchandising?
- Understand the concept of visual merchandising
- Role of visual merchandiser fits into the retail sector
- How it has an impact on the profitability of an organisation
- Terminology of visual merchandising
- How the terminology supports the process in the retail industry
- Understand key words such as visual concepts and seasonal themes
- Understand the four F’s: Fashion, fabric, fit and features
- Accessories
- Props
- Lightening
- Advertising tool
- Price ticketing
3Other Information
Assessment
This course is assessed by a series of assignments which are submitted to your tutor for marking. No external examination is required.
Course Duration
Once enrolled, you will have two years to complete this bundle (one year per course), which will allow you to work at your own pace, without the pressure of tight deadlines. You will also receive 12 months tutor support for each course, so you can feel confident that you’ll get the help you need. Studying around your work and family commitments has never been easier.
Study Method
You will study this course through distance learning, which means you can learn at a time and place to suit you. Your course materials will be delivered to you by post or email, so receiving your course is easy and hassle-free. Tutor support is also available by email, so help is only a click away! You will send your assignments to your tutor for marking. Assignments can be sent by email or post, it’s up to you!
Course Outcome
At the end of this course successful learners will receive two Certificates of Achievement by ABC Awards and a Learner Unit Summary (This lists details of all the units you have completed as part of your course).
The course itself has been designed by Open Study College to meet specific learners’ or employers’ requirements. The course has been endorsed under the ABC Awards’ Quality Licence Scheme. This means Open Study College have undergone external quality checks to ensure that the organisation and the courses’ it offers meet a high standard. Regular reviews of our courses are carried out as part of the endorsement process.
The completion of this course alone does not lead to an Ofqual regulated qualification, but may be used as evidence of knowledge and skills towards regulated qualifications in the future. The unit summary can be used as evidence towards your Recognition of Prior Learning if you wish to progress your studies in this sector.
The course depth and study has been benchmarked at Level 3 and 2 against level descriptors published by Ofqual.
ABC Awards are a national awarding organisation that have years of experience in developing and awarding high quality vocational qualifications across a wide range of industries. They have a comprehensive portfolio of over 650 Ofqual regulated qualifications on the national Qualifications and Credit framework (QCF) for all ages and abilities post-14.
4Q&As
Your Questions Answered
What are the requirements for this course?
You do not need any previous knowledge to enrol onto this course.
Is there a time limit for the completion of this course?
You may start at any time and have two years to complete this bundle (one year per course). This bundle is truly flexible and adaptable around your lifestyle.
What is included in the cost of my course?
- Dedicated personal tutor support
- Dedicated student support
- Assignment marking and feedback
- FREE CV writing service
- *Comprehensive study guide
- *Exclusive Open Study College Pen
- *Student study planner
- *Three colour highlighter
- *Student notebook
- *Document wallet
- * Not included with the online study option
Do I have to sit an exam?
No, you will be assessed on your tutor marked assignments only.
Are there any additional costs?
No, everything you need is included in the price!
How will I get my work assessed?
You will send your work to your personal course tutor for them to mark and return to you. On successful completion of the course you will be awarded your Certificates.
What happens if I lose my course pack?
It’s not a problem. We offer a course replacement service, so if you get into trouble and your course pack is lost or damaged, our Student Support Team can provide you with a new set of materials for a one-time additional fee.
What if I still have questions?
That’s not a problem. We want to make sure you’re 100% confident about enrolling on the course and starting your study. So, just give our Student Support Team a call on 03300 563 100 and they’ll do their best to help.
