Retail Management and Visual Merchandising

Course code: OSC1111
Discounted Selected Courses
The offer has expired
Days Hours Minutes Seconds

Develop your knowledge in retail management and visual merchandising from home!

  • Explore the ways in which retail management and the customer are changing.
  • Understand the importance of customer service and getting your products to your customers.
  • Learn how to create a pricing strategy and employ the right people.
  • Study the concepts behind visual merchandising and how it can have an impact on profitability.
Course Overview

This course will allow you to study at a time and place which suits you with no strict deadlines or timetabling to contend with. This means you can fit studying around your other commitments!

You will receive your course by post or email, so getting your materials is easy and hassle-free. Your personal tutor is there to support you every step of the way by email, so help is only a click away!

Course Duration

Up to two years

Course Outcome

You will receive two Certificates of Achievement from ABC Awards and Certa Awards and a Learner Unit Summary

Entry Requirements

There are no specific entry requirements for this course.

Assessment

Tutor-marked assignments

Course Content

Retail Management Level 3

  • Retail management is changing
  • Losing touch with consumers
  • Market segmentation
  • Rational models
  • The role of experience in shopping
  • Finding out how customers feel
  • Brands: meaning and values
  • What is customer service?
  • The importance of customer service
  • The experience of being in your store
  • Locating the right product
  • Solving customers' problems
  • The value chain
  • What to stock and whom to sell it to
  • Who to buy supplies from
  • Inventory management
  • Forecasting and early sales data
  • Restocking and rapid supply
  • Direct channels
  • Access and convenience
  • Standardisation
  • Localisation
  • Clustering
  • Suppliers and manufacturer partnerships
  • Point of purchase
  • Distribution strategy
  • A return to haggling?
  • Advertising and promotion
  • Social media and publicity
  • Is cheapest best?
  • Costs
  • Price-matching
  • Signposting
  • Customer loyalty schemes
  • Other pricing strategies
  • Real value integrity
  • Getting the right people
  • Creating a customer-oriented culture
  • Personality and motivation
  • Managing performance
  • Setting motivational SMART goals
  • Expectations, value and brand
  • Training and developing people
  • Leading and managing people
  • Role modelling
  • Coaching
  • Learning about people

Visual Merchandising – Short Course

  • Understand the concept of visual merchandising
  • Role of visual merchandiser fits into the retail sector
  • How it has an impact on the profitability of an organisation
  • Terminology of visual merchandising
  • How the terminology supports the process in the retail industry
  • Understand key words such as visual concepts and seasonal themes
  • Understand the four F’s: Fashion, fabric, fit and features
  • Accessories
  • Props
  • Lightening
  • Advertising tool
  • Price ticketing