Retail Management and Visual Merchandising

• Retail management is changing
• Losing touch with consumers
• Market segmentation
• Rational models
• The role of experience in shopping
• Finding out how customers feel
• Brands: meaning and values

• What is customer service?
• The importance of customer service
• The experience of being in your store
• Locating the right product
• Solving customers' problems

• The value chain
• What to stock and whom to sell it to
• Who to buy supplies from
• Inventory management
• Forecasting and early sales data
• Restocking and rapid supply

• Direct channels
• Access and convenience
• Standardisation
• Localisation
• Clustering
• Suppliers and manufacturer partnerships
• Point of purchase
• Distribution strategy

• A return to haggling?
• Advertising and promotion
• Social media and publicity
• Is cheapest best?
• Costs
• Price-matching
• Signposting
• Customer loyalty schemes
• Other pricing strategies
• Real value integrity

• Getting the right people
• Creating a customer-oriented culture
• Personality and motivation
• Managing performance
• Setting motivational SMART goals
• Expectations, value and brand
• Training and developing people
• Leading and managing people
• Role modelling
• Coaching
• Learning about people

• Understand the concept of visual merchandising
• Role of visual merchandiser fits into the retail sector
• How it has an impact on the profitability of an organisation
• Terminology of visual merchandising
• How the terminology supports the process in the retail industry
• Understand key words such as visual concepts and seasonal themes
• Understand the four F’s: Fashion, fabric, fit and features
• Accessories
• Props
• Lightening
• Advertising tool
• Price ticketing

This course is assessed by a series of assignments which are submitted to your tutor for marking. No external examination is required.

Once enrolled, you will have two years to complete this bundle (one year per course), which will allow you to work at your own pace, without the pressure of tight deadlines. You will also receive 12 months of tutor support for each course, so you can feel confident that you’ll get the help you need. Studying around your work and family commitments has never been easier.

You will study this course through distance learning, which means you can learn at a time and place to suit you. Your course materials will be delivered to you by post or email, so receiving your course is easy and hassle-free. Tutor support is also available by email, so help is only a click away! You will send your assignments to your tutor for marking. Assignments can be sent by email or post, it’s up to you!

At the end of this course, successful learners will receive two Certificates of Achievement from the Quality License Scheme and a Learner Unit Summary (which lists the components the learner has completed as part of the course).

Following the successful completion of this course, you will be able to put your newfound knowledge into practice and develop your career. If after, you’re looking to enhance your knowledge even further, take a look at the other management and leadership courses we offer.

Potential future job titles:

• Visual merchandiser
• Store manager
• Assistant store manager
• Inventory control specialists