Social Media Marketing Level 3 and Public Relations Level 3

Course code: OSC1072

Gain an insight into social media marketing and public relations in this bundle, from home!

  • Gain an in-depth knowledge of the reasons and requirements for social media marketing.
  • Discover the importance of aligning your social media marketing with a business plan.
  • Learn how to implement and monitor your use of social media.
  • Learn how to plan PR campaigns, deliver internal PR strategy and manage a PR crisis.
  • Learn how the rise of new technology is changing the world of PR.
Course Overview

Social media has become a powerful engagement tool for businesses in recent years and is now widely recognised as an important aspect of any organisation’s PR strategy.

As PR and Marketing have an ever-increasing digital focus, this combined course teaches you the principles of Social Media Marketing combined with the wider business principles of Public Relations.

Course Duration

Up to 2 years.

Study Hours

Approximately 160 hours.

Course Outcome

Social Media Marketing Level 3 and Public Relations Level 3.

Entry Requirements

There are no specific entry requirements for this course.

Assessment

Tutor-marked assignments.

Course Content

Public Relations Level 3

  • What is PR?
  • Is PR just 'spin' or 'propaganda'?
  • Information or stories?
  • Who says something is good?
  • The impact of new technologies
  • The impact on PR
  • Research
  • Media relations
  • Press releases
  • PR campaigns
  • Define your aim or goal
  • Map out the terrain
  • Identifying your public
  • Defining your messages
  • Setting objectives
  • Devising strategy
  • Evaluating outcomes
  • Corporate planning
  • Finance
  • Marketing
  • Your PR manual
  • Information, analysis, meaning, impact
  • Designing internal communications
  • Before a crisis occurs
  • Scenario planning
  • Communication
  • The crisis team
  • Response papers/holding statements
  • Question and answer documents
  • The crisis manual
  • Crisis briefing and staff training
  • What to do if a crisis happens
  • Swift action
  • Learning from the event
  • Creativity
  • Technical skills
  • Interviews
  • Events management
  • Management and administration
  • Strategic leadership
  • Ethics and your role in PR
  • Conclusions

Social Media Marketing Level 3

  • What is social media?
  • The power of social media
  • The power of YouTube
  • Mobile social media
  • Social media and relationships
  • Distinction from industrial media
  • Managing social media
  • Top three social networks
  • 17 concrete rules
  • Ownership of social media content
  • Legal regulations
  • Business planning
  • Creating a clear vision
  • Brand values
  • Brand awareness
  • Brand elements
  • Three ways social media can help your business
  • Three ways social media can hurt your business
  • Time and motion studies
  • Basic psychology
  • Social networking tools
  • Social media sites
  • Professional networking sites
  • Niche social media sites
  • General social media sites
  • Job sites
  • Social media policy
  • Be careful what you tweet!
  • Top 12 rules of social media etiquette
  • Social media usage
  • Knowing the 'lingo'
  • Common cyber terms
  • Other social networks
  • Business plan monitoring
  • Analysing risk and contingency planning
  • What is a contingency plan?
  • Free ways to measure social media success
  • Guide to using social networks for business
  • Social media marketing
  • Facebook case studies
  • YouTube case studies
  • The Twitter projects
  • Email marketing
  • RSS
  • SMS
  • Websites
  • Blogs
  • Chat rooms
  • Using a range of media and technology
  • Charities and social media
  • Social visitor flow
  • Why should you bother measuring social media?
  • Terminology
  • Reviewing your progress
  • Why it is crucial to review the progress of your business
  • Setting the direction
  • Assess your core activities
  • Assess your business efficiency
  • Review your financial position
  • Conduct a competitor analysis
  • Conduct a customer and market analysis
  • Redefine your business goals
  • Models for your strategic analysis
  • Records and record keeping
Extra Info

Assessment

This course is assessed by a series of written assignments which are marked by your tutor. No external examination is required.

Course Duration

Once enrolled, you will have two years to complete this bundle (one year per course), which will allow you to work at your own pace, without the pressure of tight deadlines. You will also receive 12 months tutor support for each course, so you can feel confident that you’ll get the help you need. This bundle will take you approximately 240 hours. Studying around your work and family commitments has never been easier.

Study Method

This course will enable you to work when and where you want. You can study from home or at work; it is completely up to you. All your materials will be posted or sent to you via email, whichever you choose. You will also receive our tutor support by email, so help is only a click away!

Course Outcomes

At the end of this course successful learners will receive a Certificate of Achievement from ABC Awards and Certa Awards and a Learner Unit Summary (which lists the components the learner has completed as part of the course).

Awarding Body

This course has been endorsed by ABC Awards and Certa Awards for its high-quality. This course is not regulated by Ofqual and is not an accredited qualification. We will be able to advise you on any further recognition, for example progression routes into further and/or higher education. For further information please visit the Learner FAQs on the ABC Awards and Certa Awards website. This course has been benchmarked at Level 3 against level descriptors published by Ofqual, to indicate the depth of knowledge and understanding that you would expect at this level.

Q&As

You do not need any previous knowledge to enrol onto this course.

You may start at any time and have two years to complete this bundle (one year per course). This bundle is truly flexible and adaptable around your lifestyle.

  • Dedicated personal tutor support
  • Dedicated student support
  • Assignment marking and feedback
  • FREE CV writing service
  • FREE employability guide to help you impress future employers
  • FREE TOTUM card (formerly NUS)
  • * Comprehensive study guide
  • * Open Study College pen and highlighter
  • * Student study planner
  • * Student notebook
  • * Document wallet

 

* Not included with the online study option

You will send your work to your personal course tutor for them to mark and return to you. On successful completion of the course you will be awarded your  Social Media Marketing Level 3 and Public Relations Level 3 Certificates.

It's not a problem. We offer a course replacement service, so if you get into trouble and your course pack is lost or damaged, our Student Support Team can provide you with a new set of materials for a one-time additional fee.

That's not a problem. We want to make sure you’re 100% confident about enrolling on the course and starting your study. So, just give our Student Adviser Team a call on 03300 563 100 and they’ll do their best to help.

Enrol now

If you are interested in and you’re looking for a more flexible approach to learning that fits around your life - this is the ideal course for you. Enrol online today by clicking below or speak to one of our advisers for more information.

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