Social Media Marketing at QLS Level 3

• Benefits of social media marketing
• Differences between traditional media and social media
• Top social media platforms available
• Laws and legislation relating to social media

• Defining your business vision, aims, objectives and goals
• The positive and negative effects of social media on business
• Psychology and social media
• Selecting appropriate social networking tools

• Social media policy and your business
• Key steps to developing a social media strategy
• Analysing risk and developing a contingency plan
• Measuring the success of social media

• Current social media landscape and business trends
• Explore social media campaigns
• Benefits of various social media tools
• Integrating social media tools into your business plan

• Measuring business performance
• Social media monitoring tools
• Digital marketing media tools and your business

• Reviewing your business plan
• Using strategic analysis tools
• Identifying key changes within your business plan
• Implement changes in your business plan

You may start at any time and have a full year to complete your studies. During this time you will receive unlimited tutor support. This gives you the flexibility to work at your own pace without the pressure of deadlines.

You will study this course by distance learning, which will enable you to learn when and where you want. You can study from home or at work; it is completely up to you. All your materials will be posted or emailed to you online, whichever you choose. You will also receive our tutor support by email, so help is only a click away! You can start the course at any time.

You will be assessed on written based assignments that you will submit to your tutor for marking. Your tutor will mark these and give you feedback. There are no exams for this course.

Upon successful completion of this course, you will receive a certificate of achievement from The Quality License Scheme (QLS).

The completion of this course alone does not lead to an Ofqual regulated qualification but may be used as evidence of knowledge and skills towards regulated qualifications in the future. The unit summary can be used as evidence towards your Recognition of Prior Learning if you wish to progress your studies in this sector.

Upon completion of this Social Media Marketing Level 3 course, you could develop your knowledge further by studying another one of our marketing courses.

Here are some job roles within the social media industry:

• Social media manager
• Digital marketing manager
• Social media content creator
• Community manager
• Influencer marketing manager
• Social media analyst
• Social media advertising specialist
• Social media strategist
• Social media customer service representative
• Social media coordinator

These roles cover various aspects of marketing and provide opportunities to apply the knowledge and skills gained from the Social Media Marketing Level 3 course. Keep in mind that job titles may vary across organisations, and some positions may encompass multiple social media responsibilities.