1Course Overview

Public Relations Level 3

Course code: OSC1029

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£399.00

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Take on a new challenge within the exciting world of PR!

  • Discover the industry of public relations and its importance to business
  • Learn how the rise of new technology is changing the world of PR
  • Learn how to plan PR campaigns, deliver internal PR strategy and manage a PR crisis
  • Develop the key skills you need for working within the fast-paced PR industry

All course materials will be delivered to you by post or email, so receiving your course is easy and hassle-free. Our experienced and friendly tutors will help you every step of the way.

You can work at your own pace. Completed coursework can be delivered by post or via email, so handing in an assignment is simple.

Boost your career opportunities and equip yourself with the skills you need for your long term success. Home learning is simple and stress-free, so enrol with us today!

Discounts on selected courses - Until 28th May
2Course Content
Unit 1: PR and the Art of Communication
  • What is PR?
  • Is PR just 'spin' or 'propaganda'?
  • Information or stories?
  • Gestetner
Unit 2: Media Relations and New Technologies
  • Who says something is good?
  • The impact of new technologies
  • The impact on PR
  • Research
  • Media relations
  • Press releases
Unit 3: Running a PR Campaign
  • PR campaigns
  • Define your aim or goal
  • Map out the terrain
  • Identifying your publics
  • Defining your messages
  • Setting objectives
  • Devising strategy
  • Evaluating outcomes
Unit 4: Internal PR
  • Corporate planning
  • Finance
  • Marketing
  • Your PR manual
  • Information, Analysis, Meaning, Impact
  • Designing internal communications
Unit 5: Putting Things Right Crisis Management
  • Before a crisis occurs
  • Scenario planning
  • Communication
  • The crisis team
  • Response papers / holding statements
  • Question and answer documents
  • The crisis manual
  • Crisis briefing and staff training
  • What to do if a crisis happens
  • Swift action
  • Learning from the event
Unit 6: Your PR Career
  • Creativity
  • Technical skills
  • Interviews
  • Events management
  • Management and administration
  • Strategic leadership
  • Ethics and your role in PR
  • Conclusions
3Other Information

Assessment

Assessment for this course is in the form of written assignments, which are submitted to your tutor for marking. No external examination is required.

Course Duration

You may start at any time and have a full year to complete your studies. We suggest that the course will take approximately 80 hours to complete. This is more than enough time to give you flexibility and work at your own pace without the pressure of deadlines.

Study Method

You will study this course by distance learning, which will enable you to learn when and where you want. You can study from home or at work; it is completely up to you. All your materials will be posted or sent to you via email, so receiving your course is easy and hassle-free. You will also receive our award-winning tutor support by email, so help is only a click away!

Course Outcomes

At the end of this course successful learners will receive a Certificate of Achievement from ABC Awards and Certa Awards and a Learner Unit Summary (which lists the components the learner has completed as part of the course).

The course has been endorsed under the ABC Awards and Certa Awards Quality Licence Scheme. This means that Open Study College has undergone an external quality check to ensure that the organisation and the courses it offers, meet defined quality criteria. The completion of this course alone does not lead to a regulated qualification* but may be used as evidence of knowledge and skills gained. The Learner Unit Summary may be used as evidence towards Recognition of Prior Learning if you wish to progress your studies in this subject. To this end the learning outcomes of the course have been benchmarked at Level 3 against level descriptors published by Ofqual, to indicate the depth of study and level of demand/complexity involved in successful completion by the learner. 

The course itself has been designed by Open Study College to meet specific learners’ and/or employers’ requirements which cannot be satisfied through current regulated qualifications. ABC Awards & Certa Awards endorsement involves robust and rigorous quality audits by external auditors to ensure quality is continually met. A review of courses is carried out as part of the endorsement process.

ABC Awards and Certa Awards have long-established reputations for providing high quality vocational qualifications across a wide range of industries. ABC Awards and Certa Awards combine over 180 years of expertise combined with a responsive, flexible and innovative approach to the needs of our customers.

Renowned for excellent customer service, and quality standards, ABC Awards and Certa Awards also offer regulated qualifications for all ages and abilities post-14; all are developed with the support of relevant stakeholders to ensure that they meet the needs and standards of employers across the UK.

*Regulated qualification refers to those qualifications that are regulated by Ofqual / CCEA / Qualification Wales

4Q&As

Your Questions Answered

What skills do I need to enrol onto this course?

No previous knowledge is required to enrol onto this course.

What is included in the cost of my course?
  • Dedicated personal tutor support
  • Dedicated student support
  • Assignment marking and feedback
  • FREE CV writing service
  • *Comprehensive study guide
  • *Open Study College pen and highlighter
  • *Student study planner
  • *Student notebook
  • *Document wallet

* Not included with the online study option

Are there any additional costs?

No. Everything you need is included in the price!

What happens if I lose my course pack?

It’s not a problem. We offer a course replacement service, so if you get into trouble and your course pack is lost or damaged, our Student Support Team can provide you with a new set of materials for a one-time additional fee.

What if I still have questions?

That’s not a problem. We want to make sure you’re 100% confident about enrolling on the course and starting your study. So, just give our Student Support Team a call on 03300 563 100 and they’ll do their best to help.

Finance options

Provided by
Length Of Your Repayment
Your Deposit
Monthly payment:

Deposit to pay:

  • Cash Price:
  • Loan Amount:
  • Loan Repayments:
  • Cost of Loan:
  • Number of Monthly Payments:
  • Total Amount Payable:


The total course fee includes a loan arrangement fee. Your initial deposit payment will be used towards this fee, any remaining fee balance will be added the loan amount.

Provided by

Our finance option is provided in partnership with AffordItNow.
For your finance application to be considered you must meet the following criteria:

  • Be over 18 years old
  • Be employed for at least 16 hours a week or retired and in receipt of a private or company pension. Certain state benefit schemes may also be considered.
  • Be a permanent UK resident with a 3 year address history
  • Have a good credit history with no late payments, debt relief orders or bankruptcies
  • Have a valid email address and can access it

Please note that meeting the above criteria does not guarantee finance acceptance.

Open Study College, 6140 Knights Court, Birmingham Business Park, Birmingham B37 7WY is a licensed credit broker, authorised and regulated by The Financial Conduct Authority (licence number 724179 with FCA).