Do you see yourself making a career in PR? Then this Public Relations QLS Level 3 course could be perfect for you.
Public Relations QLS Level 3
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£339.00 £389.00
Course code: OSC1029
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Course overview
- Understand how the rise of new technology is changing the world of PR.
- Learn how to plan and run PR campaigns, deliver internal PR strategy and manage a PR crisis.
- Improve your knowledge of internal PR and how to design internal communications.
- Understand how to implement effective crisis management in the world of PR.
This Public Relations QLS Level 3 course is designed to provide you with a comprehensive understanding of the principles, strategies, and practices that drive effective public relations campaigns.
In today’s fast-paced and interconnected society, public perception and reputation are critical for the success of organisations across various industries. Whether you’re an aspiring public relations professional, a business owner seeking to enhance your communication efforts, or an individual interested in the dynamic field of public relations, this course serves as your pathway to mastering the essential skills needed to excel in this impactful profession.
Throughout this comprehensive course, you will explore the key components of public relations, including stakeholder management, media relations, crisis communication, reputation management, and strategic planning.
You will gain valuable insights into the importance of building positive relationships with the media, crafting compelling messages, and effectively managing public perception.
Are you ready to embark on this exciting journey into the world of public relations? Enrol in the Public Relations QLS Level 3 course today and equip yourself with the knowledge, skills, and confidence to excel in the dynamic and rewarding field of public relations.
What next?
Upon completion of this Public Relations QLS Level 3 course, you could develop your knowledge further by studying another one of our marketing and PR.
Here are some job roles within the PR industry:
- Public relations manager
- Communications specialist
- Media relations officer
- Social media manager
- Crisis communications
- Public relations coordinator
- Corporate communications manager
- Public affairs officer
- Community relations specialist
- PR consultant
These job roles encompass a range of responsibilities within the field of public relations, each contributing to the overall goal of effectively managing communications, shaping public perception, and building and maintaining strong relationships with key stakeholders. It’s important to note that specific job titles and responsibilities may vary depending on the organisation and industry.
Course content
- What is PR?
- Is PR just 'spin' or 'propaganda'?
- Information or stories?
- Who says something is good?
- The impact of new technologies
- The impact on PR
- Research
- Media relations
- Press releases
- PR campaigns
- Define your aim or goal
- Map out the terrain
- Identifying your public
- Defining your messages
- Setting objectives
- Devising strategy
- Evaluating outcomes
- Corporate planning
- Finance
- Marketing
- Your PR manual
- Information, analysis, meaning, impact
- Designing internal communications
- Before a crisis occurs
- Scenario planning
- Communication
- The crisis team
- Response papers/holding statements
- Question and answer documents
- The crisis manual
- Crisis briefing and staff training
- What to do if a crisis happens
- Swift action
- Learning from the event
- Creativity
- Technical skills
- Interviews
- Events management
- Management and administration
- Strategic leadership
- Ethics and your role in PR
- Conclusions
Extra information
Assessment for this course is in the form of written assignments, which are submitted to your tutor for marking. No external examination is required.
You may start at any time and have up to a full year to complete your studies. We suggest that the course will take approximately 80 hours to complete. This is more than enough time to give you flexibility and work at your own pace without the pressure of deadlines.
You will study this course by distance learning, which will enable you to learn when and where you want. You can study from home or at work, it is completely up to you. All your materials will be posted or sent to you via email, so receiving your course is easy and hassle-free. You will also receive our award-winning tutor support by email, so help is only a click away!
At the end of this course successful learners will receive a Certificate of Achievement from the Quality License Scheme and a Learner Unit Summary (which lists the components the learner has completed as part of the course).
Awarding body
This course has been endorsed by the Quality License Scheme for its high-quality, non-regulated provisions and training programmes.
This course and/or training programme is not regulated by Ofqual and is not an accredited qualification. Your training provider will be able to advise you on any further recognition, for example, progression routes into further and/or higher education. For further information please visit the learner FAQs on the Quality Licence Scheme website.
The Quality License Scheme’s endorsement involves robust and rigorous quality audits by external auditors to ensure quality is continually met. A review of courses is carried out as part of the endorsement process.
FAQs
No previous knowledge is required to enrol onto this course.
- Dedicated personal tutor support
- Dedicated learner services
- Assignment marking and feedback
- FREE XO Student Discounts membership
- FREE CV critique service
- FREE employability guide to help you impress future employers
- *Comprehensive study guide
- *Open Study College pen and highlighter
- *Student notebook
* Not included with the online study option
No, everything you need is included in the price!
It's not a problem. We offer a course replacement service, so if you get into trouble and your course pack is lost or damaged, our Learner Services Team can provide you with a new set of materials for a one-time additional fee.
That's not a problem. We want to make sure you're 100% confident about enrolling on the course and starting your study. So, just give our team of education specialists a call on 03300 563 100 and they'll do their best to help.