Introduction to Business Marketing QLS Level 3

Course Code

OSC1188

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Improve your employability with a commercial understanding of marketing.

Gain a solid introduction to the practice of business marketing.
Study marketing theories, such as life cycles, product portfolios and the Boston Matrix.
Learn all about markets, segmentation and pricing strategy.
Develop a firm understanding of how promotional activity takes place and is coordinated effectively.

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Study Options	Study Online Study Pack
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Course Duration

Up to one year

Study Hours

Approximately 80 hours

Course Outcome

You will receive a Certificate of Achievement from the Quality License Scheme and a Learner Unit Summary

Entry Requirements

There are no specific entry requirements for this course

Assessment

Tutor-marked assignments

Introduction to marketing
Marketing and value
The value chain
Markets
Corporate objectives
Target markets
Marketing mix

Marketing and growth
Market life cycles
Marketing strategies at different stages of the life cycle
Market share
Patenting
Product portfolios
The Boston matrix

Competition
Adding value
The competitive compass
Product ranges
Tactical pricing

Inbound logistics
What place means for an industry
Market segmentation
Deciding how to segment a market
Segmentation and value
Segmentation and place

Promotional activities
Life cycle and promotion
Promoting to different market segments
Promoting what people value
Different kinds of advertising

Assessment

This course is assessed by series of written assignments, which you submit to your tutor for marking. There is no external examination required.

Course duration

You may start at any time and have a full year to complete your studies. We suggest that the course will take approximately 80 hours to complete. This is more than enough time to give you flexibility and work at your own pace without the pressure of deadlines.

Study method

The course is designed for distance learning at home or at work. You will receive your course materials by post or online and have personal tutor support by mail or email.

Course outcomes

At the end of this course successful learners will receive a Certificate of Achievement from the Quality License Scheme and a Learner Unit Summary (which lists the components the learner has completed as part of the course).

Awarding body

This course has been endorsed by the Quality License Scheme for its high-quality. The Quality Licence Scheme, endorses high-quality, non-regulated provision and training programmes. This course and/or training programme has been endorsed by the Quality Licence Scheme for its high-quality, non-regulated provision and training programmes. This course and/or training programme is not regulated by Ofqual and is not an accredited qualification. Your training provider will be able to advise you on any further recognition, for example progression routes into further and/or higher education. For further information please visit the Learner FAQs on the Quality Licence Scheme website.

Dedicated personal tutor support
Dedicated learner services
Assignment marking and feedback
FREE CV critique service
FREE employability guide to help you impress future employers
FREE XO Student Discounts membership
*Comprehensive study guide
*Open Study College pen and highlighter

*Student notebook

Not included with the online study option

It's not a problem. We offer a course replacement service, so if you get into trouble and your course pack is lost or damaged, our Student Support Team can provide you with a new set of materials for a one-time additional fee.