Can you see yourself making a career in marketing? Then this Introduction to Business Marketing QLS Level 3 could be perfect for you.
Introduction to Business Marketing QLS Level 3
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Course code: OSC1188
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Course overview
- Gain a solid introduction to the practice of business marketing.
- Study marketing theories, such as life cycles, product portfolios and the Boston Matrix.
- Learn all about markets, segmentation and pricing strategy.
- Develop a firm understanding of how promotional activity takes place and is coordinated effectively.
This Introduction to Business Marketing QLS Level 3 course is designed to provide you with a comprehensive understanding of the fundamental principles and strategies that drive successful marketing campaigns.
In today’s dynamic business landscape, effective marketing is essential for organisational is essential for organisations to thrive and grow. Whether you’re an aspiring marketing professional, a business owner looking to enhance your marketing efforts or an individual interested in exploring the exciting field of marketing, this course serves as your gateway to mastering the core concepts and techniques that underpin successful marketing strategies.
Throughout this comprehensive course, you will explore the key components of business marketing, including market research, target audience analysis, branding, marketing communication, and strategic planning.
You will gain valuable insights into consumer behaviour, market trends, competitor analysis, and the role of technology in modern marketing practices.
Are you ready to embark on this enriching journey into the world of business marketing? Enrol in the Introduction to Business Marketing QLS Level 3 course today, and equip yourself with the knowledge, skills, and confidence to excel in the dynamic and ever-evolving field of marketing.
What next?
Upon completion of this Introduction to Business Marketing QLS Level 3 course, you could develop your knowledge further by studying another one of our marketing and PR.
Here are some job roles within the marketing industry:
- Marketing assistant
- Digital marketing coordinator
- Market research analyst
- Brand ambassador
- Marketing communications coordinator
- Sales executive
- Social media specialist
- Marketing coordinator
- Public relations assistant
- Customer relationship manager
These roles cover various aspects of marketing and provide opportunities to apply the knowledge and skills gained from the Introduction to Business Marketing QLS Level 3 course. Keep in mind that job titles may vary across organisations, and some positions may encompass multiple marketing responsibilities.
Course content
- Introduction to marketing
- Marketing and value
- The value chain
- Markets
- Corporate objectives
- Target markets
- Marketing mix
- Marketing and growth
- Market life cycles
- Marketing strategies at different stages of the life cycle
- Market share
- Patenting
- Product portfolios
- The Boston matrix
- Competition
- Adding value
- The competitive compass
- Product ranges
- Tactical pricing
- Inbound logistics
- What place means for an industry
- Market segmentation
- Deciding how to segment a market
- Segmentation and value
- Segmentation and place
- Promotional activities
- Life cycle and promotion
- Promoting to different market segments
- Promoting what people value
- Different kinds of advertising
Extra information
This course is assessed by series of written assignments, which you submit to your tutor for marking. There is no external examination required.
You may start at any time and have a full year to complete your studies. We suggest that the course will take approximately 80 hours to complete. This is more than enough time to give you flexibility and work at your own pace without the pressure of deadlines.
The course is designed for distance learning at home or at work. You will receive your course materials by post or online and have personal tutor support by mail or email.
At the end of this course successful learners will receive a Certificate of Achievement from the Quality License Scheme and a Learner Unit Summary (which lists the components the learner has completed as part of the course).
Awarding body
This course has been endorsed by the Quality License Scheme for its high-quality, non-regulated provisions and training programmes.
This course and/or training programme is not regulated by Ofqual and is not an accredited qualification. Your training provider will be able to advise you on any further recognition, for example, progression routes into further and/or higher education. For further information please visit the learner FAQs on the Quality Licence Scheme website.
The Quality License Scheme’s endorsement involves robust and rigorous quality audits by external auditors to ensure quality is continually met. A review of courses is carried out as part of the endorsement process.
FAQs
You do not need any previous knowledge to enrol onto this course.
Dedicated personal tutor support
Dedicated learner services
Assignment marking and feedback
FREE CV critique service
FREE employability guide to help you impress future employers
FREE XO Student Discounts membership
*Comprehensive study guide
*Open Study College pen and highlighter
*Student notebook
Not included with the online study option
No, everything you need is included in the price!
It's not a problem. We offer a course replacement service, so if you get into trouble and your course pack is lost or damaged, our Learner Services Team can provide you with a new set of materials for a one-time additional fee.
That's not a problem. We want to make sure you're 100% confident about enrolling on the course and starting your study. So, just give our team of education specialists a call on 03300 563 100 and they'll do their best to help.