Introduction to Business Marketing Level 3

Course code: OSC1188
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Course Overview
Course Content
Extra Info
Q&As
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Improve your employability with a commercial understanding of marketing.

  • Gain a solid introduction to the practice of business marketing.
  • Study marketing theories, such as life cycles, product portfolios and the Boston Matrix.
  • Learn all about markets, segmentation and pricing strategy.
  • Develop a firm understanding of how promotional activity takes place and is coordinated effectively.

Due to the COVID-19 pandemic, we are encouraging learners to select online study as the delivery of study packs is likely to be delayed. For those students who still wish to select study pack, we are providing free e-learning access, where available, to avoid any interruption of study. These students will receive access to our e-learning platform within 24 hours, and their study pack will follow in due course. Students who wish to study online only, are unaffected and will receive their e-learning access within 24 hours.
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Course Overview

Course Duration

Up to one year

Study Hours

Approximately 80 hours

Course Outcome

You will receive a Certificate of Achievement from ABC Awards and Certa Awards and a Learner Unit Summary

Entry Requirements

There are no specific entry requirements for this course

Assessment

Tutor-marked assignments

Course Content
Unit 1
What Marketing Does
  • Introduction to marketing
  • Marketing and value
  • The value chain
  • Markets
  • Corporate objectives
  • Target markets
  • Marketing mix
  • Marketing and growth
  • Market life cycles
  • Marketing strategies at different stages of the life cycle
  • Market share
  • Patenting
  • Product portfolios
  • The Boston matrix
  • Competition
  • Adding value
  • The competitive compass
  • Product ranges
  • Tactical pricing
  • Inbound logistics
  • What place means for an industry
  • Market segmentation
  • Deciding how to segment a market
  • Segmentation and value
  • Segmentation and place
  • Promotional activities
  • Life cycle and promotion
  • Promoting to different market segments
  • Promoting what people value
  • Different kinds of advertising
Extra Info

Assessment

This course is assessed by series of written assignments, which you submit to your tutor for marking. There is no external examination required.

Course duration

You may start at any time and have a full year to complete your studies. We suggest that the course will take approximately 80 hours to complete. This is more than enough time to give you flexibility and work at your own pace without the pressure of deadlines.

Study method

The course is designed for distance learning at home or at work. You will receive your course materials by post or online and have personal tutor support by mail or email.

Course outcomes

At the end of this course successful learners will receive a Certificate of Achievement from ABC Awards and Certa Awards and a Learner Unit Summary (which lists the components the learner has completed as part of the course).

Awarding body

This course has been endorsed by ABC Awards and Certa Awards for its high-quality. This course is not regulated by Ofqual and is not an accredited qualification. We will be able to advise you on any further recognition, for example, progression routes into further and/or higher education. For further information please visit the Learner FAQs on the ABC Awards and Certa Awards website.
This course has been benchmarked at Level 3 against level descriptors published by Ofqual, to indicate the depth of knowledge and understanding that you would expect at this level.

Q&As

You do not need any previous knowledge to enrol onto this course.

You may start at any time and have a full year to complete your studies. We suggest that the course will take approximately 80 hours to complete. This is more than enough time to give you flexibility and work at your own pace without the pressure of deadlines.

Dedicated personal tutor support
Dedicated student support
Assignment marking and feedback
FREE CV writing service
FREE employability guide to help you impress future employers
FREE TOTUM card (formerly NUS)
*Comprehensive study guide
*Open Study College pen and highlighter
*Student study planner
*Student notebook
*Document wallet
Not included with the online study option

No, everything you need is included in the price!

It's not a problem. We offer a course replacement service, so if you get into trouble and your course pack is lost or damaged, our Student Support Team can provide you with a new set of materials for a one-time additional fee.

That's not a problem. We want to make sure you’re 100% confident about enrolling on the course and starting your study. So, just give our Student Adviser Team a call on 03300 563 100 and they’ll do their best to help.

Enrol now

If you are interested in and you’re looking for a more flexible approach to learning that fits around your life - this is the ideal course for you. Enrol online today by clicking below or speak to one of our advisers for more information.

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