Introduction to Business Marketing QLS Level 3

Course Code

OSC1188

Can you see yourself making a career in marketing? Then this Introduction to Business Marketing QLS Level 3 could be perfect for you.

Gain a solid introduction to the practice of business marketing.
Study marketing theories, such as life cycles, product portfolios and the Boston Matrix.
Learn all about markets, segmentation and pricing strategy.
Develop a firm understanding of how promotional activity takes place and is coordinated effectively.

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This Introduction to Business Marketing QLS Level 3 course is designed to provide you with a comprehensive understanding of the fundamental principles and strategies that drive successful marketing campaigns.

In today’s dynamic business landscape, effective marketing is essential for organisational is essential for organisations to thrive and grow. Whether you’re an aspiring marketing professional, a business owner looking to enhance your marketing efforts or an individual interested in exploring the exciting field of marketing, this course serves as your gateway to mastering the core concepts and techniques that underpin successful marketing strategies.

Throughout this comprehensive course, you will explore the key components of business marketing, including market research, target audience analysis, branding, marketing communication, and strategic planning.

You will gain valuable insights into consumer behaviour, market trends, competitor analysis, and the role of technology in modern marketing practices.

Are you ready to embark on this enriching journey into the world of business marketing? Enrol in the Introduction to Business Marketing QLS Level 3 course today, and equip yourself with the knowledge, skills, and confidence to excel in the dynamic and ever-evolving field of marketing.

What next?

Upon completion of this Introduction to Business Marketing QLS Level 3 course, you could develop your knowledge further by studying another one of our marketing and PR.

Here are some job roles within the marketing industry:

Marketing assistant
Digital marketing coordinator
Market research analyst
Brand ambassador
Marketing communications coordinator
Sales executive
Social media specialist
Marketing coordinator
Public relations assistant
Customer relationship manager

These roles cover various aspects of marketing and provide opportunities to apply the knowledge and skills gained from the Introduction to Business Marketing QLS Level 3 course. Keep in mind that job titles may vary across organisations, and some positions may encompass multiple marketing responsibilities.

Course Duration

Up to one year.

Study Hours

Approximately 80 hours.

Course Outcome

You will receive a Certificate of Achievement from the Quality License Scheme and a Learner Unit Summary.

Entry Requirements

There are no specific entry requirements for this course.

Assessment

Tutor-marked assignments.

Introduction to marketing
Marketing and value
The value chain
Markets
Corporate objectives
Target markets
Marketing mix

Marketing and growth
Market life cycles
Marketing strategies at different stages of the life cycle
Market share
Patenting
Product portfolios
The Boston matrix

Competition
Adding value
The competitive compass
Product ranges
Tactical pricing

Inbound logistics
What place means for an industry
Market segmentation
Deciding how to segment a market
Segmentation and value
Segmentation and place

Promotional activities
Life cycle and promotion
Promoting to different market segments
Promoting what people value
Different kinds of advertising

Assessment

This course is assessed by series of written assignments, which you submit to your tutor for marking. There is no external examination required.

Course duration

You may start at any time and have a full year to complete your studies. We suggest that the course will take approximately 80 hours to complete. This is more than enough time to give you flexibility and work at your own pace without the pressure of deadlines.

Study method

The course is designed for distance learning at home or at work. You will receive your course materials by post or online and have personal tutor support by mail or email.

Course outcomes

At the end of this course successful learners will receive a Certificate of Achievement from the Quality License Scheme and a Learner Unit Summary (which lists the components the learner has completed as part of the course).

Awarding body

This course has been endorsed by the Quality License Scheme for its high-quality. The Quality Licence Scheme, endorses high-quality, non-regulated provision and training programmes. This course and/or training programme has been endorsed by the Quality Licence Scheme for its high-quality, non-regulated provision and training programmes. This course and/or training programme is not regulated by Ofqual and is not an accredited qualification. Your training provider will be able to advise you on any further recognition, for example progression routes into further and/or higher education. For further information please visit the Learner FAQs on the Quality Licence Scheme website.

Dedicated personal tutor support
Dedicated learner services
Assignment marking and feedback
FREE CV critique service
FREE employability guide to help you impress future employers
FREE XO Student Discounts membership
*Comprehensive study guide
*Open Study College pen and highlighter

*Student notebook

Not included with the online study option

It's not a problem. We offer a course replacement service, so if you get into trouble and your course pack is lost or damaged, our Student Support Team can provide you with a new set of materials for a one-time additional fee.