Introduction to Business Marketing Level 3

Course code: OSC1188
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Improve your employability with a commercial understanding of marketing.

  • Gain a solid introduction to the practice of business marketing.
  • Study marketing theories, such as life cycles, product portfolios and the Boston Matrix.
  • Learn all about markets, segmentation and pricing strategy.
  • Develop a firm understanding of how promotional activity takes place and is coordinated effectively.
Course Overview

Course Duration

Up to one year

Study Hours

Approximately 80 hours

Course Outcome

You will receive a Certificate of Achievement from ABC Awards and Certa Awards and a Learner Unit Summary

Entry Requirements

There are no specific entry requirements for this course

Assessment

Tutor-marked assignments

Course Content
  • Introduction to marketing
  • Marketing and value
  • The value chain
  • Markets
  • Corporate objectives
  • Target markets
  • Marketing mix
  • Marketing and growth
  • Market life cycles
  • Marketing strategies at different stages of the life cycle
  • Market share
  • Patenting
  • Product portfolios
  • The Boston matrix
  • Competition
  • Adding value
  • The competitive compass
  • Product ranges
  • Tactical pricing
  • Inbound logistics
  • What place means for an industry
  • Market segmentation
  • Deciding how to segment a market
  • Segmentation and value
  • Segmentation and place
  • Promotional activities
  • Life cycle and promotion
  • Promoting to different market segments
  • Promoting what people value
  • Different kinds of advertising