Introduction to Business Marketing Level 3

Course code: OSC1188

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Improve your employability with a commercial understanding of marketing.

Gain a solid introduction to the practice of business marketing.
Study marketing theories, such as life cycles, product portfolios and the Boston Matrix.
Learn all about markets, segmentation and pricing strategy.
Develop a firm understanding of how promotional activity takes place and is coordinated effectively.

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Course Duration

Up to one year

Study Hours

Approximately 80 hours

Course Outcome

You will receive a Certificate of Achievement from ABC Awards and Certa Awards and a Learner Unit Summary

Entry Requirements

There are no specific entry requirements for this course

Assessment

Tutor-marked assignments

What Marketing Does

Introduction to marketing
Marketing and value
The value chain
Markets
Corporate objectives
Target markets
Marketing mix

Products and Markets

Marketing and growth
Market life cycles
Marketing strategies at different stages of the life cycle
Market share
Patenting
Product portfolios
The Boston matrix

Price and Competition

Competition
Adding value
The competitive compass
Product ranges
Tactical pricing

Place and Market Segments

Inbound logistics
What place means for an industry
Market segmentation
Deciding how to segment a market
Segmentation and value
Segmentation and place

Promotional activities
Life cycle and promotion
Promoting to different market segments
Promoting what people value
Different kinds of advertising

Assessment

This course is assessed by series of written assignments, which you submit to your tutor for marking. There is no external examination required.

Course duration

You may start at any time and have a full year to complete your studies. We suggest that the course will take approximately 80 hours to complete. This is more than enough time to give you flexibility and work at your own pace without the pressure of deadlines.

Study method

The course is designed for distance learning at home or at work. You will receive your course materials by post or online and have personal tutor support by mail or email.

Course outcomes

At the end of this course successful learners will receive a Certificate of Achievement from ABC Awards and Certa Awards and a Learner Unit Summary (which lists the components the learner has completed as part of the course).

Awarding body

This course has been endorsed by ABC Awards and Certa Awards for its high-quality. This course is not regulated by Ofqual and is not an accredited qualification. We will be able to advise you on any further recognition, for example, progression routes into further and/or higher education. For further information please visit the Learner FAQs on the ABC Awards and Certa Awards website.
This course has been benchmarked at Level 3 against level descriptors published by Ofqual, to indicate the depth of knowledge and understanding that you would expect at this level.

What skills do I need to enrol onto this course?

You do not need any previous knowledge to enrol onto this course.

Course duration

You may start at any time and have a full year to complete your studies. We suggest that the course will take approximately 80 hours to complete. This is more than enough time to give you flexibility and work at your own pace without the pressure of deadlines.

What is included in the cost of my course?

Dedicated personal tutor support
Dedicated student support
Assignment marking and feedback
FREE CV critique service
FREE employability guide to help you impress future employers
FREE XO Student Discounts card
*Comprehensive study guide
*Open Study College pen and highlighter
*Student study planner
*Student notebook
*Document wallet
Not included with the online study option

Are there any additional costs?

No, everything you need is included in the price!

What happens if I lose my course pack?

It's not a problem. We offer a course replacement service, so if you get into trouble and your course pack is lost or damaged, our Student Support Team can provide you with a new set of materials for a one-time additional fee.

What if I still have questions?

That's not a problem. We want to make sure you’re 100% confident about enrolling on the course and starting your study. So, just give our Student Adviser Team a call on 03300 563 100 and they’ll do their best to help.