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1Course Overview
Introduction to Business Marketing Level 3
Course code: OSC1188
Improve your employability with a commercial understanding to marketing
- Gain a solid introduction to the practice of business marketing
- Study theories of marketing, such as life cycles, product portfolios and the Boston Matrix
- Discover all about markets, segmentation and pricing strategy
- Develop a firm understanding of how promotional activity takes place and is coordinated effectively
Home learning is simple and stress-free! So enrol today and join the 75,000 students who have improved their career prospects by studying with us
2Course Content
Unit 1: What Marketing Does
- Introduction to Marketing
- Marketing and Value
- The value chain
- Markets
- Corporate objectives
- Target markets
- Marketing mix
Unit 2: Products and Markets
- Marketing and growth
- Market life cycles
- Marketing strategies at different stages of the life cycle
- Market Share
- Patenting
- Product portfolios
- The Boston Matrix
Unit 3: Price and Competition
- Competition
- Adding value
- The Competitive Compass
- Product ranges
- Tactical pricing
Unit 4: Place and Market Segments
- Inbound logistics
- What place means for an industry
- Market segmentation
- Deciding how to segment a market
- Segmentations and value
- Segmentation and place
Unit 5: Promotion
- Promotional activities
- Life cycle and promotion
- Promoting to different market segments
- Promoting what people value
- Different kinds of advertising
3Other Information
Assessment
This course is assessed by series of written assignments, which you submit to your tutor for marking. There is no external examination required.
Course Duration
You may start at any time and have a full year to complete your studies. We suggest that the course will take approximately 80 hours to complete. This is more than enough time to give you flexibility and work at your own pace without the pressure of deadlines.
Study Method
The course is designed for distance learning at home or at work. You will recieve your course materials by post or online and have personal tutor support by mail or email.
Course Outcomes
At the end of this course successful learners will receive a Certificate of Achievement from ABC Awards and Certa Awards and a Learner Unit Summary (which lists the components the learner has completed as part of the course).
The course has been endorsed under the ABC Awards and Certa Awards Quality Licence Scheme. This means that Open Study College has undergone an external quality check to ensure that the organisation and the courses it offers, meet defined quality criteria. The completion of this course alone does not lead to a regulated qualification* but may be used as evidence of knowledge and skills gained. The Learner Unit Summary may be used as evidence towards Recognition of Prior Learning if you wish to progress your studies in this subject. To this end the learning outcomes of the course have been benchmarked at Level 3 against level descriptors published by Ofqual, to indicate the depth of study and level of demand/complexity involved in successful completion by the learner.
The course itself has been designed by Open Study College to meet specific learners’ and/or employers’ requirements which cannot be satisfied through current regulated qualifications. ABC Awards & Certa Awards endorsement involves robust and rigorous quality audits by external auditors to ensure quality is continually met. A review of courses is carried out as part of the endorsement process.
ABC Awards and Certa Awards have long-established reputations for providing high quality vocational qualifications across a wide range of industries. ABC Awards and Certa Awards combine over 180 years of expertise combined with a responsive, flexible and innovative approach to the needs of our customers.
Renowned for excellent customer service, and quality standards, ABC Awards and Certa Awards also offer regulated qualifications for all ages and abilities post-14; all are developed with the support of relevant stakeholders to ensure that they meet the needs and standards of employers across the UK.
*Regulated qualification refers to those qualifications that are regulated by Ofqual / CCEA / Qualification Wales
4Q&As
Your Questions Answered
What skills are needed to enrol onto this course?
You do not need any previous knowledge to enrol onto this course.
What is included in the cost of my course?
- Dedicated personal tutor support
- Dedicated student support
- Assignment marking and feedback
- FREE CV writing service
- *Comprehensive study guide
- *Open Study College pen and highlighter
- *Student study planner
- *Student notebook
- *Document wallet
* Not included with the online study option
Are there any additional costs?
No. Everything you need is included in the price.
What happens if I lose my course pack?
It’s not a problem. We offer a course replacement service, so if you get into trouble and your course pack is lost or damaged, our Student Support Team can provide you with a new set of materials for a one-time additional fee.
What if I still have questions?
That’s not a problem. We want to make sure you’re 100% confident about enrolling on the course and starting your study. So, just give our Student Support Team a call on 03300 563 100 and they’ll do their best to help.
