Level 4 – Sales and Marketing

Module 1: The Business Environment

• Learn what is meant by the term 'business environment' and how it affects an organisation. 

Module 2: Customers and Customer Service

• Explore the customer journey and the decisions that are made when they make purchases, and how this can be beneficial to an organisation. 

Module 3: Marketing Mix

• Discover the different types of variables that a company faces (the external environment and the micro-environment) and how a company can control these to benefit themselves. 

Module 4: Marketing and Sales Planning

• Discover how fundamental marketing and sales are to the business and how vital they are in achieving profitability and success within different business sectors. 

Module 5: IT in Business

• Evaluate IT in a business and the competitive advantage that it provides, especially from a managerial perspective. 

Module 6: Managing and Using Marketing

• A comprehensive induction to marketing and how relevant it is to operations in many different organisations, regardless of whether it is a profitable outcome. 

Module 7: Customers and their Needs

• Realise that the aim of marketing is to satisfy the needs of a customer and how each person in an organisation is held responsible for parts of the process. 

Module 8: E-Marketing Communications

• Evaluate the success of the internet and the vital role it plays in revolutionising organisations and all aspects of operations within a business. 

Module 9: High Performance Sales

• Discover how sales performance is used to assess the success and growth of an organisation. 

Module 10:  Marketing Strategy

• Review how organisations develop marketing strategies in a complex environment, how they assess opportunitis and which marketing positions and stratgies contribute to an organisations success.