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Sales and Marketing Level 4 – IAB Level 4 Diploma in Sales and Marketing

Course Code


Do you see yourself making a career in sales and marketing? This Sales and Marketing Level 4 course could be perfect for you.

  • Understand customer needs and behaviour alongside the importance of customer service.
  • Develop your understanding of the marketing mix and the impact of effective marketing and sales planning.
  • Explore the uses of e-marketing communications and its impacts on the organisation.
  • Discover how to create high performing sales teams and develop an effective marketing strategy.
This course is only available to study online.

Course overview

This Sales and Marketing Level 4 course is designed to provide you with comprehensive knowledge and practical skills to excel in the fast-paced field of sales and marketing.

In today’s competitive business landscape, effective sales and marketing strategies are essential for organisations to reach their target audience, drive sales, and achieve sustainable growth. Whether you’re an aspiring sales and marketing professional, a business owner seeking to enhance your marketing efforts or an individual with a passion for the art of selling, this course serves as your pathway to mastering the core principles and techniques that underpin successful sales and marketing campaigns.

Throughout this comprehensive programme, you will explore the key components of sales and marketing, including market analysis, customer segmentation, branding, product positioning, strategic planning, and sales techniques.

You will gain insights into consumer behaviour, market trends, digital marketing strategies, and the importance of building strong customer relationships.

Upon successful completion of the Sales and Marketing Level 4 course, you will acquire a recognised qualification that showcases your competence and understanding of key sales and marketing concepts.

This certification opens doors to a wide range of exciting career opportunities in sales departments, marketing agencies, digital marketing firms, and more, where you can make a significant impact by driving sales, developing effective marketing strategies, and contributing to the overall success of organisations.

Are you ready to embark on this transformative journey into the world of sales and marketing? Enrol in the Sales and Marketing Level 4 course today and equip yourself with the knowledge, skills, and confidence to excel in this dynamic and rewarding field.

What next? 

Upon completion of this Sales and Marketing Level 4 course, you could develop your knowledge further by studying another one of our marketing and PR.

Here are some job roles within the sales and marketing industry:

  • Marketing manager
  • Sales manager
  • Digital marketing specialist
  • Brand manager
  • Account manager
  • Market research analyst
  • Sales and marketing executive
  • Advertising coordinator
  • E-commerce manager
  • Public relations specialist

These job roles represent a diverse range of opportunities within the sales and marketing field. Keep in mind that specific job titles and responsibilities may vary across organisations and industries. The knowledge and skills gained from the Sales and Marketing Level 4 course will equip you to excel in these roles and make a significant impact in driving sales, implementing effective marketing strategies, and contributing to the success of businesses.

Course Duration

Up to five years.

Course Outcome

You will receive an IAB Level 4 Diploma in Sales and Marketing (610/3126/4).

Entry Requirements

You must be at least 18 years of age and have completed secondary education.


Online and written assignments.

Course content

Extra info


This course is assessed through online assessments and written assignments. Once you have completed each module, you will be provided with an online assessment of 30 multiple-choice questions to complete.

Once each module and online assessment is completed you will be provided with the details for each written assessment. Each assessment is between 3000 – 5000 words long.

Course duration

You will have access to your course and materials for up to five years. This is more than enough time to give you the flexibility to work at your own pace without the pressure of deadlines.

Each module contains 40 guided learning hours of study material, and an additional 30-50 hours of optional materials are also provided. These include resources such as exercises, additional reading, internet resources and self-testing exercises.

Study method

You will study this course via distance learning which means you are in control of your learning. Study when and where you choose and at a pace that suits you.

Throughout the duration of your studies, you will have access to one-to-one Skype sessions with your tutor, interactive and informative webinars and an online social learning forum to help you along your journey.

Course outcome

This course is taught via Online Business School.

Upon completion of this course, students will receive an IAB Level 4 Diploma in Sales and Marketing (610/3126/4).

The level 4 modules and assessments are equivalent to the first year of an undergraduate degree. On completion of this course, students will be able to progress onto the second year of an accredited undergraduate degree programme or equivalent.


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