Sales and Marketing Level 4

Course code: OBS027

Boost your knowledge of sales and marketing from home and achieve an Ofqual regulated Level 4 in Sales and Marketing.

  • Understand customer needs and behaviour alongside the importance of customer service.
  • Develop your understanding of the marketing mix and the impact of effective marketing and sales planning.
  • Explore the uses of e-marketing communications and its impacts on the organisation.
  • Discover how to create high performing sales teams and develop an effective marketing strategy.
This course is only available to study online.
Course Overview

This level 4 course provides you with both the sales and marketing knowledge needed to succeed in your career.

It is ideal for:

  • Students who want to develop their sales and marketing skills.
  • Learners that want to go onto university and further learning.
  • Those aspiring to work or progress their career in sales, marketing or business management.

Join over 90,000 other students who chose to improve their education and boost their employability through distance learning.

Course Duration

Up to five years.

Course Outcome

You will receive an ATHE Level 4 in Sales and Marketing.

Entry Requirements

You must be at least 18 years of age and have completed secondary education.


Online and written assignments.

Course Content

ATHE Level 4 in Sales and Marketing 603/3486/1

  • Learn what is meant by the term 'business environment' and how it affects an organisation.
  • Explore the customer journey and the decisions that are made when they make purchases, and how this can be beneficial to an organisation.
  • Discover the different types of variables that a company faces (the external environment and the micro-environment) and how a company can control these to benefit themselves.
  • Discover how fundamental marketing and sales are to the business and how vital they are in achieving profitability and success within different business sectors.
  • Evaluate IT in a business and the competitive advantage that it provides, especially from a managerial perspective.
  • A comprehensive induction to marketing and how relevant it is to operations in many different organisations, regardless of whether it is a profitable outcome.
  • Realise that the aim of marketing is to satisfy the needs of a customer and how each person in an organisation is held responsible for parts of the process.
  • Evaluate the vital role the internet has played in revolutionising the way organisations communicate with customers.
  • Discover how sales performance is used to assess the success and growth of an organisation.
  • Review how organisations develop marketing strategies in a complex environment, how they assess opportunities and which marketing positions and strategies contribute to an organisation’s success.