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Introduction to Business Marketing and Public Relations QLS Level 3

Course Code


Do you want to start your journey into a career in marketing and PR? Then this Introduction to Business Marketing and Public Relations QLS Level 3 course bundle could be perfect for you.

  • Learn what marketing is and how it is practised successfully.
  • Study marketing theory such as life cycles, product portfolios and marketing strategy.
  • Learn all about markets, segmentation and pricing strategy and competition.
  • Discover how to promote products and coordinate promotional activity in a way that gets results.
  • Find out about the industry of Public Relations and its importance to business.
  • See how the rise of new technology is changing the world of PR.
  • Learn how to plan PR campaigns, deliver internal PR strategy and manage a PR crisis.
  • Develop the key skills you need for working within the fast-paced PR industry.

You are saving from £129.00 buying this course as a package.

All for just £838.00 £709.00

Course overview

This Introduction to Business Marketing and Public Relations QLS Level 3 course is designed to provide you with a comprehensive understanding of the fundamental principles and strategies in these interconnected fields.

In today’s competitive business landscape, effective marketing and public relations play a vital role in building brand reputation, engaging with target audiences, and driving business success.

Whether you’re an aspiring marketing or PR professional, a business owner aiming to enhance your marketing efforts, or an individual interested in learning more about these dynamic disciplines, this course serves as your gateway to unlocking the power of strategic marketing and effective public relations.

Through this comprehensive course, you will delve into key concepts and techniques of business marketing, including market research, segmentation, targeting, and positioning.

Additionally, you will gain insights into the strategic planning and implementation of marketing campaigns, brand management, digital marketing, and effective communication strategies.

In the realm of public relations, you will learn about building and managing relationships with stakeholders, crafting compelling messages, handling crises, and utilising various communication channels to influence public perception and enhance brand reputation.

This course bundle provides you with the knowledge and skills to navigate the evolving landscape of marketing and public relations, equipping you with the tools to effectively communicate and engage with your target audience.

This certification opens doors to a wide range of career opportunities in marketing departments, PR agencies, advertising firms, and more, allowing you to contribute to the success of organisations through effective marketing strategies and impactful public relations initiatives.

Are you ready to embark on this exciting journey into the world of marketing and public relations? Enrol in the Introduction to Business Marketing and Public Relations QLS Level 3 course today and gain the knowledge, skills, and recognition you need to thrive in the dynamic and ever-evolving realm of marketing and public relations.

What next?

Upon completion of this Introduction to Business Marketing and Public Relations QLS Level 3 course, you could develop your knowledge further by studying another one of our marketing and PR.

Here are some job roles within the marketing and PR industry:

  • Marketing assistant
  • Digital marketing coordinator
  • Market research analyst
  • Brand ambassador
  • Marketing communications coordinator
  • Sales executive
  • Social media specialist
  • Marketing coordinator
  • Public relations assistant
  • Customer relationship manager

These roles cover various aspects of marketing and provide opportunities to apply the knowledge and skills gained from the Introduction to Business Marketing and Public Relations QLS Level 3 course. Keep in mind that job titles may vary across organisations, and some positions may encompass multiple marketing responsibilities.

Course Duration

Up to 2 years.

Study Hours

Approximately 160 hours.

Course Outcome

You will receive a Certificate of Achievement in Introduction to Business Marketing and Public Relations Level 3.

Entry Requirements

There are no specific entry requirements for this course.


Tutor-marked assignments.

Course content

Introduction to Business Marketing QLS Level 3

Public Relations QLS Level 3

Extra info


This course is assessed by a series of written assignments, which you submit to your tutor for marking. There is no external examination required.

Course duration

Once enrolled, you will have two years to complete this bundle (one year per course), which will allow you to work at your own pace without the pressure of tight deadlines. You will also receive 12 months tutor support for each course, so you can feel confident that you’ll get the help you need. The bundle will take you approximately 160 hours. Studying around your work and family commitments has never been easier.

Study method

This course will enable you to work when and where you want. You can study from home or at work; it is completely up to you. All your materials will be posted or sent to you via email. You will also receive our tutor support by email, so help is only a click away!

Course outcomes

At the end of this course successful learners will receive two Certificates of Achievement by The Quality License Scheme and a Learner Unit Summary (this lists details of all the units you have completed as part of your course).

Awarding body

This course has been endorsed by the Quality License Scheme for its high-quality. The Quality Licence Scheme, endorses high-quality, non-regulated provision and training programmes. This course and/or training programme has been endorsed by the Quality Licence Scheme for its high-quality, non-regulated provision and training programmes. This course and/or training programme is not regulated by Ofqual and is not an accredited qualification. Your training provider will be able to advise you on any further recognition, for example progression routes into further and/or higher education. For further information please visit the Learner FAQs on the Quality Licence Scheme website.


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