Introduction to Business Marketing and Public Relations Level 3

Course code: OSC1197

Do you want to boost your marketing and PR skills but haven’t got the time to go back to college every day? This bundle is an ideal way to study traditional marketing theory, and learn to plan PR campaigns that get results.

  • Learn what marketing is and how it is practised successfully.
  • Study marketing theory such as life cycles, product portfolios and marketing strategy.
  • Learn all about markets, segmentation and pricing strategy and competition.
  • Discover how to promote products and coordinate promotional activity in a way that gets results.
  • Find out about the industry of Public Relations and its importance to business.
  • See how the rise of new technology is changing the world of PR.
  • Learn how to plan PR campaigns, deliver internal PR strategy and manage a PR crisis.
  • Develop the key skills you need for working within the fast-paced PR industry.
Course Overview

This course will allow you to study the convenient way! You decide when and where you learn, at your own pace. Your coursework can be submitted by either post or email, making it easy and hassle-free.

All your course materials will then be delivered to you by post or email, so it couldn’t be simpler. Our experienced and friendly tutors are there to help you every step of the way by email, so help is only a click away!

Course Duration

Up to 2 years.

Study Hours

Approximately 160 hours.

Course Outcome

You will receive a Certificate of Achievement in Introduction to Business Marketing and Public Relations Level 3.

Entry Requirements

There are no specific entry requirements for this course.

Assessment

Tutor-marked assignments.

Course Content

Introduction to Business Marketing Level 3

  • Introduction to marketing
  • Marketing and value
  • The value chain
  • Markets
  • Corporate objectives
  • Target markets
  • Marketing mix
  • Marketing and growth
  • Market life cycles
  • Marketing strategies at different stages of the life cycle
  • Market share
  • Patenting
  • Product portfolios
  • The Boston matrix
  • Competition
  • Adding value
  • The competitive compass
  • Product ranges
  • Tactical pricing
  • Inbound logistics
  • What place means for an industry
  • Market segmentation
  • Deciding how to segment a market
  • Segmentation and value
  • Segmentation and place
  • Promotional activities
  • Life cycle and promotion
  • Promoting to different market segments
  • Promoting what people value
  • Different kinds of advertising

Public Relations Level 3

  • What is PR?
  • Is PR just 'spin' or 'propaganda'?
  • Information or stories?
  • Who says something is good?
  • The impact of new technologies
  • The impact on PR
  • Research
  • Media relations
  • Press releases
  • PR campaigns
  • Define your aim or goal
  • Map out the terrain
  • Identifying your public
  • Defining your messages
  • Setting objectives
  • Devising strategy
  • Evaluating outcomes
  • Corporate planning
  • Finance
  • Marketing
  • Your PR manual
  • Information, analysis, meaning, impact
  • Designing internal communications
  • Before a crisis occurs
  • Scenario planning
  • Communication
  • The crisis team
  • Response papers/holding statements
  • Question and answer documents
  • The crisis manual
  • Crisis briefing and staff training
  • What to do if a crisis happens
  • Swift action
  • Learning from the event
  • Creativity
  • Technical skills
  • Interviews
  • Events management
  • Management and administration
  • Strategic leadership
  • Ethics and your role in PR
  • Conclusions