Introduction to Business Marketing and Public Relations Level 3

Course code: OSC1197

Do you want to boost your marketing and PR skills but haven’t got the time to go back to college every day? This bundle is an ideal way to study traditional marketing theory, and learn to plan PR campaigns that get results.

Learn what marketing is and how it is practised successfully.
Study marketing theory such as life cycles, product portfolios and marketing strategy.
Learn all about markets, segmentation and pricing strategy and competition.
Discover how to promote products and coordinate promotional activity in a way that gets results.
Find out about the industry of Public Relations and its importance to business.
See how the rise of new technology is changing the world of PR.
Learn how to plan PR campaigns, deliver internal PR strategy and manage a PR crisis.
Develop the key skills you need for working within the fast-paced PR industry.

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Study Options	Study Online Study Pack
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This course will allow you to study the convenient way! You decide when and where you learn, at your own pace. Your coursework can be submitted by either post or email, making it easy and hassle-free.

All your course materials will then be delivered to you by post or email, so it couldn’t be simpler. Our experienced and friendly tutors are there to help you every step of the way by email, so help is only a click away!

Course Duration

Up to 2 years.

Study Hours

Approximately 160 hours.

Course Outcome

You will receive a Certificate of Achievement in Introduction to Business Marketing and Public Relations Level 3.

Entry Requirements

There are no specific entry requirements for this course.

Assessment

Tutor-marked assignments.

Introduction to Business Marketing Level 3

Unit 1

What Marketing Does

Introduction to marketing
Marketing and value
The value chain
Markets
Corporate objectives
Target markets
Marketing mix

Unit 2

Products and Markets

Marketing and growth
Market life cycles
Marketing strategies at different stages of the life cycle
Market share
Patenting
Product portfolios
The Boston matrix

Unit 3

Price and Competition

Competition
Adding value
The competitive compass
Product ranges
Tactical pricing

Unit 4

Place and Market Segments

Inbound logistics
What place means for an industry
Market segmentation
Deciding how to segment a market
Segmentation and value
Segmentation and place

Unit 5

Promotion

Promotional activities
Life cycle and promotion
Promoting to different market segments
Promoting what people value
Different kinds of advertising

Public Relations Level 3

Unit 1

PR and the art of communication

What is PR?
Is PR just 'spin' or 'propaganda'?
Information or stories?

Unit 2

Media relations and new technologies

Who says something is good?
The impact of new technologies
The impact on PR
Research
Media relations
Press releases

Unit 3

Running a PR campaign

PR campaigns
Define your aim or goal
Map out the terrain
Identifying your public
Defining your messages
Setting objectives
Devising strategy
Evaluating outcomes

Unit 4

Internal PR

Corporate planning
Finance
Marketing
Your PR manual
Information, analysis, meaning, impact
Designing internal communications

Unit 5

Putting things right crisis management

Before a crisis occurs
Scenario planning
Communication
The crisis team
Response papers/holding statements
Question and answer documents
The crisis manual
Crisis briefing and staff training
What to do if a crisis happens
Swift action
Learning from the event

Unit 6

Your PR career

Creativity
Technical skills
Interviews
Events management
Management and administration
Strategic leadership
Ethics and your role in PR
Conclusions

Assessment

This course is assessed by a series of written assignments, which you submit to your tutor for marking. There is no external examination required.

Course Duration

Once enrolled, you will have two years to complete this bundle (one year per course), which will allow you to work at your own pace without the pressure of tight deadlines. You will also receive 12 months tutor support for each course, so you can feel confident that you’ll get the help you need. The bundle will take you approximately 160 hours. Studying around your work and family commitments has never been easier.

Study Method

This course will enable you to work when and where you want. You can study from home or at work; it is completely up to you. All your materials will be posted or sent to you via email. You will also receive our tutor support by email, so help is only a click away!

Course Outcomes

At the end of this course successful learners will receive two Certificates of Achievement by ABC Awards and a Learner Unit Summary (this lists details of all the units you have completed as part of your course).

Awarding body

This course has been endorsed by ABC Awards and Certa Awards for its high-quality. This course is not regulated by Ofqual and is not an accredited qualification. We will be able to advise you on any further recognition, for example progression routes into further and/or higher education. For further information please visit the Learner FAQs on the ABC Awards and Certa Awards website.
This course has been benchmarked at Level 3 against level descriptors published by Ofqual, to indicate the depth of knowledge and understanding that you would expect at this level.

What skills are needed to enrol on to this course?

You do not need any previous knowledge to enrol on to this course.

Is there a time limit for completion of this course?

You may start at any time and have two years to complete this bundle (one year per course). This bundle is truly flexible and adaptable around your lifestyle.

What is included in the cost of my course?

Dedicated personal tutor support

Dedicated student support

Assignment marking and feedback

FREE CV critique service

FREE employability guide to help you impress future employers

FREE XO Student Discounts card

*Comprehensive study guide

*Open Study College pen and highlighter

*Student study planner

*Student notebook

*Document wallet

*Not included with the online study option

Are there any additional costs?

No. Everything you need is included in the price.

What happens if I lose my course pack?

It's not a problem. We offer a course replacement service, so if you get into trouble and your course pack is lost or damaged, our Student Support Team can provide you with a new set of materials for a one-time additional fee.

What if I still have questions?

That's not a problem. We want to make sure you’re 100% confident about enrolling on the course and starting your study. So, just give our Student Adviser Team a call on 03300 563 100 and they’ll do their best to help.