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1Course Overview
Introduction to Business Marketing and Public Relations Level 3
Course code: OSC1197
Do you want to boost your marketing and PR skills but haven't got the time to go back to college every day?
This 2-course bundle is an ideal way to study traditional marketing theory, and learn to plan PR campaigns that get results.
On this 11 unit, independently accredited home study combination course you'll:
- Learn what marketing is and how it is practised successfully
- Study marketing theory such as life cycles, product portfolios and marketing strategy
- Learn all about markets, segmentation and pricing strategy and competition
- Discover how to promote products and coordinate promotional activity in a way that gets results
- Find out about the industry of public relations and its importance to business
- See how the rise of new technology is changing the world of PR
- Learn how to plan PR campaigns, deliver internal PR strategy and manage a PR crisis
- Develop the key skills you need for working within the fast-paced PR industry
This course will allow you to study the convenient way! You decide when and where you learn, at your own pace. Your coursework can be submitted by either post or email, making it easy and hassle-free.
All your course materials will then be delivered to you by post or email, so it couldn’t be simpler. Our experienced and friendly tutors are there to help you every step of the way by email, so help is only a click away!
Start your journey and develop your skills and knowledge today and join over 75,000 students that already have!
2Course Content
Introduction to
Business Marketing
Level 3:
Unit 1: What Marketing Does
- Introduction to Marketing
- Marketing and Value
- The value chain
- Markets
- Corporate objectives
- Target markets
- Marketing mix
Unit 2: Products and Markets
- Marketing and growth
- Market life cycles
- Marketing strategies at different stages of the life cycle
- Market Share
- Patenting
- Product portfolios
- The Boston Matrix
Unit 3: Price and Competition
- Competition
- Adding value
- The Competitive Compass
- Product ranges
- Tactical pricing
Unit 4: Place and Market Segments
- Inbound logistics
- What place means for an industry
- Market segmentation
- Deciding how to segment a market
- Segmentations and value
- Segmentation and place
Unit 5: Promotion
- Promotional activities
- Life cycle and promotion
- Promoting to different market segments
- Promoting what people value
- Different kinds of advertising
Public Relations
Level 3:
Unit 1: PR and the Art of Communication
- What is PR?
- Is PR just 'spin' or 'propaganda'?
- Information or stories?
- Gestetner
Unit 2: Media Relations and New Technologies
- Who says something is good?
- The impact of new technologies
- The impact on PR
- Research
- Media relations
- Press releases
Unit 3: Running a PR Campaign
- PR campaigns
- Define your aim or goal
- Map out the terrain
- Identifying your publics
- Defining your messages
- Setting objectives
- Devising strategy
- Evaluating outcomes
Unit 4: Internal PR
- Corporate planning
- Finance
- Marketing
- Your PR manual
- Information, Analysis, Meaning, Impact
- Designing internal communications
Unit 5: Putting Things Right Crisis Management
- Before a crisis occurs
- Scenario planning
- Communication
- The crisis team
- Response papers / holding statements
- Question and answer documents
- The crisis manual
- Crisis briefing and staff training
- What to do if a crisis happens
- Swift action
- Learning from the event
Unit 6: Your PR Career
- Creativity
- Technical skills
- Interviews
- Events management
- Management and administration
- Strategic leadership
- Ethics and your role in PR
- Conclusions
3Other Information
Assessment
This course is assessed by series of written assignments, which you submit to your tutor for marking. There is no external examination required.
Course Duration
Once enrolled, you will have two years to complete this bundle (one year per course), which will allow you to work at your own pace, without the pressure of tight deadlines. You will also receive 12 months tutor support for each course, so you can feel confident that you’ll get the help you need. This bundle will take you approximately 120 hours. Studying around your work and family commitments has never been easier.
Study Method
This course will enable you to work when and where you want. You can study from home or at work; it is completely up to you. All your materials will be posted ot sent to you via email. You will also receive our tutor support by email, so help is only a click away!
Course Outcomes
At the end of this course successful learners will receive two Certificates of Achievement from ABC Awards and Certa Awards and a Learner Unit Summary (which lists the components the learner has completed as part of the course).
The course has been endorsed under the ABC Awards and Certa Awards Quality Licence Scheme. This means that Open Study College has undergone an external quality check to ensure that the organisation and the courses it offers, meet defined quality criteria. The completion of this course alone does not lead to a regulated qualification* but may be used as evidence of knowledge and skills gained. The Learner Unit Summary may be used as evidence towards Recognition of Prior Learning if you wish to progress your studies in this subject. To this end the learning outcomes of the course have been benchmarked at Level 3 against level descriptors published by Ofqual, to indicate the depth of study and level of demand/complexity involved in successful completion by the learner.
The course itself has been designed by Open Study College to meet specific learners’ and/or employers’ requirements which cannot be satisfied through current regulated qualifications. ABC Awards & Certa Awards endorsement involves robust and rigorous quality audits by external auditors to ensure quality is continually met. A review of courses is carried out as part of the endorsement process.
ABC Awards and Certa Awards have long-established reputations for providing high quality vocational qualifications across a wide range of industries. ABC Awards and Certa Awards combine over 180 years of expertise combined with a responsive, flexible and innovative approach to the needs of our customers.
Renowned for excellent customer service, and quality standards, ABC Awards and Certa Awards also offer regulated qualifications for all ages and abilities post-14; all are developed with the support of relevant stakeholders to ensure that they meet the needs and standards of employers across the UK.
*Regulated qualification refers to those qualifications that are regulated by Ofqual / CCEA / Qualification Wales
4Q&As
Your Questions Answered
What skills are needed to enrol onto this course?
You do not need any previous knowledge to enrol onto this course.
Is there a time limit for the completion of this course?
You may start at any time and have two years to complete this bundle (one year per course). This bundle is truly flexible and adaptable around your lifestyle.
What is included in the cost of my course?
- Dedicated personal tutor support
- Dedicated student support
- Assignment marking and feedback
- FREE CV writing service
- *Comprehensive study guide
- *Open Study College pen and highlighter
- *Student study planner
- *Student notebook
- *Document wallet
* Not included with the online study option
Are there any additional costs?
No. Everything you need is included in the price.
What happens if I lose my course pack?
It’s not a problem. We offer a course replacement service, so if you get into trouble and your course pack is lost or damaged, our Student Support Team can provide you with a new set of materials for a one-time additional fee.
What if I still have questions?
That’s not a problem. We want to make sure you’re 100% confident about enrolling on the course and starting your study. So, just give our Student Support Team a call on 03300 563 100 and they’ll do their best to help.
