Introduction to Business Marketing and Public Relations Level 3

Course code: OSC1197
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Do you want to boost your marketing and PR skills but haven’t got the time to go back to college every day? This bundle is an ideal way to study traditional marketing theory, and learn to plan PR campaigns that get results.

  • Learn what marketing is and how it is practised successfully.
  • Study marketing theory such as life cycles, product portfolios and marketing strategy.
  • Learn all about markets, segmentation and pricing strategy and competition.
  • Discover how to promote products and coordinate promotional activity in a way that gets results.
  • Find out about the industry of Public Relations and its importance to business.
  • See how the rise of new technology is changing the world of PR.
  • Learn how to plan PR campaigns, deliver internal PR strategy and manage a PR crisis.
  • Develop the key skills you need for working within the fast-paced PR industry.

Due to the COVID-19 pandemic, we are encouraging learners to select online study as the delivery of study packs will be delayed up to 2 weeks. For those students who still wish to select study pack, we are providing free e-learning access, where available, to avoid any interruption of study. These students will receive access to our e-learning platform within 24 hours, and their study pack will follow in due course. Students who wish to study online only, are unaffected and will receive their e-learning access within 24 hours.

Course Overview

This course will allow you to study the convenient way! You decide when and where you learn, at your own pace. Your coursework can be submitted by either post or email, making it easy and hassle-free.

All your course materials will then be delivered to you by post or email, so it couldn’t be simpler. Our experienced and friendly tutors are there to help you every step of the way by email, so help is only a click away!

Course Duration

Up to 2 years.

Study Hours

Approximately 160 hours.

Course Outcome

You will receive a Certificate of Achievement in Introduction to Business Marketing and Public Relations Level 3.

Entry Requirements

There are no specific entry requirements for this course.

Assessment

Tutor-marked assignments.

Course Content

Introduction to Business Marketing Level 3

  • Introduction to marketing
  • Marketing and value
  • The value chain
  • Markets
  • Corporate objectives
  • Target markets
  • Marketing mix
  • Marketing and growth
  • Market life cycles
  • Marketing strategies at different stages of the life cycle
  • Market share
  • Patenting
  • Product portfolios
  • The Boston matrix
  • Competition
  • Adding value
  • The competitive compass
  • Product ranges
  • Tactical pricing
  • Inbound logistics
  • What place means for an industry
  • Market segmentation
  • Deciding how to segment a market
  • Segmentation and value
  • Segmentation and place
  • Promotional activities
  • Life cycle and promotion
  • Promoting to different market segments
  • Promoting what people value
  • Different kinds of advertising

Public Relations Level 3

  • What is PR?
  • Is PR just 'spin' or 'propaganda'?
  • Information or stories?
  • Who says something is good?
  • The impact of new technologies
  • The impact on PR
  • Research
  • Media relations
  • Press releases
  • PR campaigns
  • Define your aim or goal
  • Map out the terrain
  • Identifying your public
  • Defining your messages
  • Setting objectives
  • Devising strategy
  • Evaluating outcomes
  • Corporate planning
  • Finance
  • Marketing
  • Your PR manual
  • Information, analysis, meaning, impact
  • Designing internal communications
  • Before a crisis occurs
  • Scenario planning
  • Communication
  • The crisis team
  • Response papers/holding statements
  • Question and answer documents
  • The crisis manual
  • Crisis briefing and staff training
  • What to do if a crisis happens
  • Swift action
  • Learning from the event
  • Creativity
  • Technical skills
  • Interviews
  • Events management
  • Management and administration
  • Strategic leadership
  • Ethics and your role in PR
  • Conclusions
Extra Info

Assessment

This course is assessed by a series of written assignments, which you submit to your tutor for marking. There is no external examination required.

Course Duration

Once enrolled, you will have two years to complete this bundle (one year per course), which will allow you to work at your own pace without the pressure of tight deadlines. You will also receive 12 months tutor support for each course, so you can feel confident that you’ll get the help you need. The bundle will take you approximately 160 hours. Studying around your work and family commitments has never been easier.

Study Method

This course will enable you to work when and where you want. You can study from home or at work; it is completely up to you. All your materials will be posted or sent to you via email. You will also receive our tutor support by email, so help is only a click away!

Course Outcomes

At the end of this course successful learners will receive two Certificates of Achievement by ABC Awards and a Learner Unit Summary (this lists details of all the units you have completed as part of your course).

Awarding body

This course has been endorsed by ABC Awards and Certa Awards for its high-quality. This course is not regulated by Ofqual and is not an accredited qualification. We will be able to advise you on any further recognition, for example progression routes into further and/or higher education. For further information please visit the Learner FAQs on the ABC Awards and Certa Awards website.
This course has been benchmarked at Level 3 against level descriptors published by Ofqual, to indicate the depth of knowledge and understanding that you would expect at this level.

Q&As

You do not need any previous knowledge to enrol on to this course.

You may start at any time and have two years to complete this bundle (one year per course). This bundle is truly flexible and adaptable around your lifestyle.

Dedicated personal tutor support

Dedicated student support

Assignment marking and feedback

FREE CV writing service

FREE employability guide to help you impress future employers

FREE XO Student Discounts card

*Comprehensive study guide

*Open Study College pen and highlighter

*Student study planner

*Student notebook

*Document wallet

*Not included with the online study option

No. Everything you need is included in the price.

It's not a problem. We offer a course replacement service, so if you get into trouble and your course pack is lost or damaged, our Student Support Team can provide you with a new set of materials for a one-time additional fee.

That's not a problem. We want to make sure you’re 100% confident about enrolling on the course and starting your study. So, just give our Student Adviser Team a call on 03300 563 100 and they’ll do their best to help.

Enrol now

If you are interested in and you’re looking for a more flexible approach to learning that fits around your life - this is the ideal course for you. Enrol online today by clicking below or speak to one of our advisers for more information.

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