Social Media Marketing QLS Level 3 and Public Relations QLS Level 3

Course Code

OSC1072

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Gain an insight into social media marketing and public relations in this bundle, from home!

Gain an in-depth knowledge of the reasons and requirements for social media marketing.
Discover the importance of aligning your social media marketing with a business plan.
Learn how to implement and monitor your use of social media.
Learn how to plan PR campaigns, deliver internal PR strategy and manage a PR crisis.
Learn how the rise of new technology is changing the world of PR.

Course Options	Please choose a course option to see prices	Course Material
Study Options	Study Online Study Pack
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Social media has become a powerful engagement tool for businesses in recent years and is now widely recognised as an important aspect of any organisation’s PR strategy.

As PR and Marketing have an ever-increasing digital focus, this combined course teaches you the principles of Social Media Marketing combined with the wider business principles of Public Relations.

Course Duration

Up to 2 years.

Study Hours

Approximately 160 hours.

Course Outcome

Social Media Marketing Level 3 and Public Relations Level 3.

Entry Requirements

There are no specific entry requirements for this course.

Assessment

Tutor-marked assignments.

Public Relations QLS Level 3

What is PR?
Is PR just 'spin' or 'propaganda'?
Information or stories?

Who says something is good?
The impact of new technologies
The impact on PR
Research
Media relations
Press releases

PR campaigns
Define your aim or goal
Map out the terrain
Identifying your public
Defining your messages
Setting objectives
Devising strategy
Evaluating outcomes

Corporate planning
Finance
Marketing
Your PR manual
Information, analysis, meaning, impact
Designing internal communications

Before a crisis occurs
Scenario planning
Communication
The crisis team
Response papers/holding statements
Question and answer documents
The crisis manual
Crisis briefing and staff training
What to do if a crisis happens
Swift action
Learning from the event

Creativity
Technical skills
Interviews
Events management
Management and administration
Strategic leadership
Ethics and your role in PR
Conclusions

Social Media Marketing Level 3

Benefits of social media marketing
Differences between traditional media and social media
Top social media platforms available
Laws and legislation relating to social media

Defining your business vision, aims, objectives and goals
The positive and negative effects of social media on business
Psychology and social media
Selecting appropriate social networking tools

Social media policy and your business
Key steps to developing a social media strategy
Analysing risk and developing a contingency plan
Measuring the success of social media

Current social media landscape and business trends
Explore social media campaigns
Benefits of various social media tools
Integrating social media tools into your business plan

Measuring business performance
Social media monitoring tools
Digital marketing media tools and your business

Reviewing your business plan
Using strategic analysis tools
Identifying key changes within your business plan
Implement changes in your business plan

Assessment

This course is assessed by a series of written assignments which are marked by your tutor. No external examination is required.

Course Duration

Once enrolled, you will have two years to complete this bundle (one year per course), which will allow you to work at your own pace, without the pressure of tight deadlines. You will also receive 12 months tutor support for each course, so you can feel confident that you’ll get the help you need. This bundle will take you approximately 240 hours. Studying around your work and family commitments has never been easier.

Study Method

This course will enable you to work when and where you want. You can study from home or at work; it is completely up to you. All your materials will be posted or sent to you via email, whichever you choose. You will also receive our tutor support by email, so help is only a click away!

Course Outcomes

At the end of this course successful learners will receive a Certificate of Achievement from the Quality License Scheme and a Learner Unit Summary (which lists the components the learner has completed as part of the course).

Awarding Body

This course has been endorsed by the Quality License Scheme for its high-quality. The Quality Licence Scheme, endorses high-quality, non-regulated provision and training programmes. This course and/or training programme has been endorsed by the Quality Licence Scheme for its high-quality, non-regulated provision and training programmes. This course and/or training programme is not regulated by Ofqual and is not an accredited qualification. Your training provider will be able to advise you on any further recognition, for example progression routes into further and/or higher education. For further information please visit the Learner FAQs on the Quality Licence Scheme website.

Dedicated personal tutor support
Dedicated student support
Assignment marking and feedback
FREE CV critique service
FREE employability guide to help you impress future employers
FREE XO Student Discounts membership
* Comprehensive study guide
* Open Study College pen and highlighter
* Student notebook

* Not included with the online study option

You will send your work to your personal course tutor for them to mark and return to you. On successful completion of the course you will be awarded your Social Media Marketing Level 3 and Public Relations Level 3 Certificates.

It's not a problem. We offer a course replacement service, so if you get into trouble and your course pack is lost or damaged, our Student Support Team can provide you with a new set of materials for a one-time additional fee.