1Course Overview
Social Media Marketing Level 3 and Public Relations Level 3
Course code: OSC1072
Gain an insight into social media marketing and public relations in this bundle, from home!
Social media has become a powerful engagement tool for businesses in recent years and is now widely recognised as an important aspect of any organisation's PR strategy.
As PR and Marketing have an ever-increasing digital focus, this combined course teaches you the principles of Social Media Marketing combined with the wider business principles of Public Relations.
On this course, you'll be able to:
- Gain an in-depth knowledge of the reasons and requirements for social media marketing
- Discover the importance of aligning your social media marketing with a business plan
- Learn how to implement and monitor your use of social media
- Learn how to plan PR campaigns, deliver internal PR strategy and manage a PR crisis
- Learn how the rise of new technology is changing the world of PR
This course will allow you to study the convenient way! You decide when and where you learn, at your own pace. Your coursework can be submitted by either post or email, making it easy and hassle-free.
All your course materials will then be delivered to you by post or email, so it couldn’t be simpler. Our experienced and friendly tutors are there to help you every step of the way by email, so help is only a click away!
Start your journey and develop your skills and knowledge today and join over 60,000 students that already have!
2Course Content
Social Media Marketing Level 3:
Unit 1: Requirements for Social Media Marketing
- What is social media?
- The power of social media
- The power of YouTube
- Mobile social media
- Social media and relationships
- Distinction from industrial media
- Managing social media
- Top three social networks
- 17 concrete rules
- Ownership of social media content
- Legal regulations
Unit 2: Cost and Time Management
- Business planning
- Creating a clear vision
- Brand values
- Brand awareness
- Brand elements
- Three ways social media can help your business
- Three ways social media can hurt your business
- Time and motion studies
- Basic psychology
- Social networking tools
- Social media sites
- Professional networking sites
- Niche social media sites
- General social media sites
- Job sites
Unit 3: Developing the Business Plan
- Social media policy
- Be careful what you Tweet!
- Top 12 rules of social media etiquette
- Social media usage
- Knowing the 'Lingo'
- Common cyber terms
- Other social networks
- Business plan monitoring
- Analysing risk and contingency planning
- What is a contingency plan?
- Free ways to measure social media success
Unit 4: Implementing Social Media Tools
- Guide to using social networks for business
- Social media marketing
- Facebook case studies
- YouTube case studies
- The Twitter project
Unit 5: Monitoring Social Media Tools
- Email marketing
- RSS
- SMS
- Websites
- Blogs
- Chat rooms
- Using a range of media and technology
- Charities and social media
- Social visitor flow
Unit 6: Reviewing Social Media Tools
- Why should you bother measuring social media?
- Terminology
- Reviewing your progress
- Why it is crucial to review the progress of your business
- Setting the direction
- Assess your core activities
- Assess your business efficiency
- Review your financial position
- Conduct a competitor analysis
- Conduct a customer and market analysis
- Redefine your business goals
- Models for your strategic analysis
- Records and record keeping
Public Relations
Level 3:
Unit 1: PR and the Art of Communication
- What is PR?
- Is PR just 'spin' or 'propaganda'?
- Information or stories?
- Gestetner
Unit 2: Media Relations and New Technologies
- Who says something is good?
- The impact of new technologies
- The impact on PR
- Research
- Media relations
- Press releases
Unit 3: Running a PR Campaign
- PR campaigns
- Define your aim or goal
- Map out the terrain
- Identifying your publics
- Defining your messages
- Setting objectives
- Devising strategy
- Evaluating outcomes
Unit 4: Internal PR
- Corporate planning
- Finance
- Marketing
- Your PR manual
- Information, Analysis, Meaning, Impact
- Designing internal communications
Unit 5: Putting Things Right – Crisis Management
- Before a crisis occurs
- Scenario planning
- Communication
- The crisis team
- Response papers / holding statements
- Question and answer documents
- The crisis manual
- Crisis briefing and staff training
- What to do if a crisis happens
- Swift action
- Learning from the event
Unit 6: Your PR Career
- Creativity
- Technical skills
- Interviews
- Events management
- Management and administration
- Strategic leadership
- Ethics and your role in PR
- Conclusions
3Other Information
Assessment
Assessment for this course is in the form of written assignments, which are submitted to your tutor for marking. No external examination is required.
Course Duration
Once enrolled, you will have two years to complete this bundle (one year per course), which will allow you to work at your own pace, without the pressure of tight deadlines. You will also receive 12 months tutor support for each course, so you can feel confident that you’ll get the help you need. This bundle will take you approximately 240 hours. Studying around your work and family commitments has never been easier.
Study Method
This course will enable you to work when and where you want. You can study from home or at work; it is completely up to you. All your materials will be posted or sent to you via email, whichever you choose. You will also receive our tutor support by email, so help is only a click away!
Course Outcomes
At the end of this course successful learners will receive two Certificates of Achievement by ABC Awards and a Learner Unit Summary (This lists details of all the units you have completed as part of your course).
The course itself has been designed by Open Study College to meet specific learners’ or employers’ requirements. The course has been endorsed under the ABC Awards’ Quality Licence Scheme. This means Open Study College have undergone external quality checks to ensure that the organisation and the courses’ it offers meet a high standard. Regular reviews of our courses are carried out as part of the endorsement process.
The completion of this course alone does not lead to an Ofqual regulated qualification, but may be used as evidence of knowledge and skills towards regulated qualifications in the future. The unit summary can be used as evidence towards your Recognition of Prior Learning if you wish to progress your studies in this sector.
The course depth and study has been benchmarked at Level 3 against level descriptors published by Ofqual.
ABC Awards are a national awarding organisation that have years of experience in developing and awarding high quality vocational qualifications across a wide range of industries. They have a comprehensive portfolio of over 650 Ofqual regulated qualifications on the national Qualifications and Credit framework (QCF) for all ages and abilities post-14.
4Q&As
Course Questions & Answers
What skills are needed to enrol onto this course?
You do not need any previous knowledge to enrol onto this course.
Is there a time limit for the completion of this course?
You may start at any time and have two years to complete this bundle (one year per course). This bundle is truly flexible and adaptable around your lifestyle.
What is included in the cost of my course?
- Dedicated personal tutor support
- Dedicated student support
- Assignment marking and feedback
- FREE CV writing service
- *Comprehensive study guide
- *Exclusive Open Study College Pen
- *Student study planner
- *Three colour highlighter
- *Student notebook
- *Document wallet
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* Not included with the online study option
How do I get my work assessed?
You will send your work to your personal course tutor for them to mark and return to you. On successful completion of the course you will be awarded your Social Media Marketing Level 3 and Public Relations Level 3 certifications.
What happens if I lose my course pack?
We offer a course replacement service which ensures that, if your course pack is lost or damaged throughout the duration of your studies, we can issue you with a new set of materials for a one-time additional fee. This is available by calling our Student Support team on 03300 563100.
What do i do if i still have questions?
For further information please contact us.
