Social Media Marketing Level 3 and Public Relations Level 3

Course code: OSC1072

Gain an insight into social media marketing and public relations in this bundle, from home!

Gain an in-depth knowledge of the reasons and requirements for social media marketing.
Discover the importance of aligning your social media marketing with a business plan.
Learn how to implement and monitor your use of social media.
Learn how to plan PR campaigns, deliver internal PR strategy and manage a PR crisis.
Learn how the rise of new technology is changing the world of PR.

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Study Options	Study Online Study Pack
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Social media has become a powerful engagement tool for businesses in recent years and is now widely recognised as an important aspect of any organisation’s PR strategy.

As PR and Marketing have an ever-increasing digital focus, this combined course teaches you the principles of Social Media Marketing combined with the wider business principles of Public Relations.

Course Duration

Up to 2 years.

Study Hours

Approximately 160 hours.

Course Outcome

Social Media Marketing Level 3 and Public Relations Level 3.

Entry Requirements

There are no specific entry requirements for this course.

Assessment

Tutor-marked assignments.

Social Media Marketing Level 3

Requirements for social media marketing

Benefits of social media marketing
Differences between traditional media and social media
Top social media platforms available
Laws and legislation relating to social media

Your business and social media

Defining your business vision, aims, objectives and goals
The positive and negative effects of social media on business
Psychology and social media
Selecting appropriate social networking tools

Developing your social media strategy

Social media policy and your business
Key steps to developing a social media strategy
Analysing risk and developing a contingency plan
Measuring the success of social media

Implementing social media tools

Current social media landscape and business trends
Explore social media campaigns
Benefits of various social media tools
Integrating social media tools into your business plan

Monitoring social media tools

Measuring business performance
Social media monitoring tools
Digital marketing media tools and your business

Evaluating your business strategy

Reviewing your business plan
Using strategic analysis tools
Identifying key changes within your business plan
Implement changes in your business plan

Public Relations Level 3

PR and the art of communication

What is PR?
Is PR just 'spin' or 'propaganda'?
Information or stories?

Media relations and new technologies

Who says something is good?
The impact of new technologies
The impact on PR
Research
Media relations
Press releases

Running a PR campaign

PR campaigns
Define your aim or goal
Map out the terrain
Identifying your public
Defining your messages
Setting objectives
Devising strategy
Evaluating outcomes

Corporate planning
Finance
Marketing
Your PR manual
Information, analysis, meaning, impact
Designing internal communications

Putting things right crisis management

Before a crisis occurs
Scenario planning
Communication
The crisis team
Response papers/holding statements
Question and answer documents
The crisis manual
Crisis briefing and staff training
What to do if a crisis happens
Swift action
Learning from the event

Creativity
Technical skills
Interviews
Events management
Management and administration
Strategic leadership
Ethics and your role in PR
Conclusions

Assessment

This course is assessed by a series of written assignments which are marked by your tutor. No external examination is required.

Course Duration

Once enrolled, you will have two years to complete this bundle (one year per course), which will allow you to work at your own pace, without the pressure of tight deadlines. You will also receive 12 months tutor support for each course, so you can feel confident that you’ll get the help you need. This bundle will take you approximately 240 hours. Studying around your work and family commitments has never been easier.

Study Method

This course will enable you to work when and where you want. You can study from home or at work; it is completely up to you. All your materials will be posted or sent to you via email, whichever you choose. You will also receive our tutor support by email, so help is only a click away!

Course Outcomes

At the end of this course successful learners will receive a Certificate of Achievement from ABC Awards and Certa Awards and a Learner Unit Summary (which lists the components the learner has completed as part of the course).

Awarding Body

This course has been endorsed by ABC Awards and Certa Awards for its high-quality. This course is not regulated by Ofqual and is not an accredited qualification. We will be able to advise you on any further recognition, for example progression routes into further and/or higher education. For further information please visit the Learner FAQs on the ABC Awards and Certa Awards website.
This course has been benchmarked at Level 3 against level descriptors published by Ofqual, to indicate the depth of knowledge and understanding that you would expect at this level.

What skills are needed to enrol onto this course?

You do not need any previous knowledge to enrol onto this course.

Is there a time limit for the completion of this course?

You may start at any time and have two years to complete this bundle (one year per course). This bundle is truly flexible and adaptable around your lifestyle.

What is included in the cost of my course?

Dedicated personal tutor support
Dedicated student support
Assignment marking and feedback
FREE CV critique service
FREE employability guide to help you impress future employers
FREE XO Student Discounts card
* Comprehensive study guide
* Open Study College pen and highlighter
* Student study planner
* Student notebook
* Document wallet

* Not included with the online study option

How do I get my work assessed?

You will send your work to your personal course tutor for them to mark and return to you. On successful completion of the course you will be awarded your Social Media Marketing Level 3 and Public Relations Level 3 Certificates.

What happens if I lose my course pack?

It's not a problem. We offer a course replacement service, so if you get into trouble and your course pack is lost or damaged, our Student Support Team can provide you with a new set of materials for a one-time additional fee.

What if I still have questions?

That's not a problem. We want to make sure you’re 100% confident about enrolling on the course and starting your study. So, just give our Student Adviser Team a call on 03300 563 100 and they’ll do their best to help.