Do you see yourself making a career in the social media and PR industry? Then this Social Media Marketing QLS Level 3 and Public Relations QLS Level 3 course bundle could be perfect for you.
Social Media Marketing QLS Level 3 and Public Relations QLS Level 3
OSC1072
£609.00 £778.00
Course code: OSC1072
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Course overview
- Gain an in-depth knowledge of the reasons and requirements for social media marketing.
- Discover the importance of aligning your social media marketing with a business plan.
- Learn how to implement and monitor your use of social media.
- Learn how to plan PR campaigns, deliver internal PR strategy and manage a PR crisis.
- Learn how the rise of new technology is changing the world of PR.
This Social Media Marketing QLS Level 3 and Public Relations QLS Level 3 course bundle is designed to provide you with a comprehensive understanding of two essential disciplines in the world of modern communication and marketing.
In today’s fast-paced and interconnected digital landscape, the synergy between social media marketing and public relations has become instrumental in shaping brand reputation, engaging with audiences, and achieving business goals.
The course bundle offers a unique opportunity to delve into both disciplines, equipping you with the knowledge and skills to drive effective marketing campaigns and build strong relationships with stakeholders.
Throughout this comprehensive programme, you will explore the core principles and strategies of social media marketing, including social media platforms, content creation, community engagement, analytics, and advertising.
Simultaneously, you will dive into the world of public relations, understanding stakeholder management, media relations, crisis communication, reputation management, and strategic planning.
Are you ready to embark on this transformative journey into the world of social media marketing and public relations? Enrol in this Social Media Marketing QLS Level 3 and Public Relations QLS Level 3 course bundle today and gain the knowledge, skills, and confidence to excel in the dynamic and ever-evolving fields of social media marketing and public relations.
Course content
- Benefits of social media marketing
- Differences between traditional media and social media
- Top social media platforms available
- Laws and legislation relating to social media
- Defining your business vision, aims, objectives and goals
- The positive and negative effects of social media on business
- Psychology and social media
- Selecting appropriate social networking tools
- Social media policy and your business
- Key steps to developing a social media strategy
- Analysing risk and developing a contingency plan
- Measuring the success of social media
- Current social media landscape and business trends
- Explore social media campaigns
- Benefits of various social media tools
- Integrating social media tools into your business plan
- Measuring business performance
- Social media monitoring tools
- Digital marketing media tools and your business
- Reviewing your business plan
- Using strategic analysis tools
- Identifying key changes within your business plan
- Implement changes in your business plan
- What is PR?
- Is PR just 'spin' or 'propaganda'?
- Information or stories?
- Who says something is good?
- The impact of new technologies
- The impact on PR
- Research
- Media relations
- Press releases
- PR campaigns
- Define your aim or goal
- Map out the terrain
- Identifying your public
- Defining your messages
- Setting objectives
- Devising strategy
- Evaluating outcomes
- Corporate planning
- Finance
- Marketing
- Your PR manual
- Information, analysis, meaning, impact
- Designing internal communications
- Before a crisis occurs
- Scenario planning
- Communication
- The crisis team
- Response papers/holding statements
- Question and answer documents
- The crisis manual
- Crisis briefing and staff training
- What to do if a crisis happens
- Swift action
- Learning from the event
- Creativity
- Technical skills
- Interviews
- Events management
- Management and administration
- Strategic leadership
- Ethics and your role in PR
- Conclusions
Awarding body
This course has been endorsed by the Quality License Scheme for its high-quality, non-regulated provisions and training programmes.
This course and/or training programme is not regulated by Ofqual and is not an accredited qualification. Your training provider will be able to advise you on any further recognition, for example, progression routes into further and/or higher education. For further information please visit the learner FAQs on the Quality Licence Scheme website.
The Quality License Scheme’s endorsement involves robust and rigorous quality audits by external auditors to ensure quality is continually met. A review of courses is carried out as part of the endorsement process.
Extra information
This course is assessed by a series of written assignments which are marked by your tutor. No external examination is required.
Once enrolled, you will have two years to complete this bundle (one year per course), which will allow you to work at your own pace, without the pressure of tight deadlines. You will also receive 12 months tutor support for each course, so you can feel confident that you’ll get the help you need. This bundle will take you approximately 240 hours. Studying around your work and family commitments has never been easier.
This course will enable you to work when and where you want. You can study from home or at work; it is completely up to you. All your materials will be posted or sent to you via email, whichever you choose. You will also receive our tutor support by email, so help is only a click away!
At the end of this course successful learners will receive a Certificate of Achievement from the Quality License Scheme and a Learner Unit Summary (which lists the components the learner has completed as part of the course).
Upon completion of this Social Media for Business Training course bundle, you could develop your knowledge further by studying another one of our marketing courses.
Here are some job roles within the social media industry:
- Social media manager
- Public relations specialist
- Digital marketing manager
- Community manager
- Social media content creator
- PR coordinator
- Social media analyst
- Digital PR manager
- Social media advertising specialist
- Communications manager
These job roles highlight the diverse range of opportunities that exist in the intersecting fields of social media marketing and public relations. Depending on the organisation and industry, job titles and responsibilities may vary, but these roles encompass the key functions and skills acquired through this course bundle. It’s worth noting that professionals with expertise in both social media marketing and public relations have a competitive advantage in today’s integrated marketing landscape, as they possess a holistic understanding of communication strategies and audience engagement.
FAQs
You do not need any previous knowledge to enrol onto this course.
You may start at any time and have two years to complete this bundle (one year per course). This bundle is truly flexible and adaptable around your lifestyle.
- Dedicated personal tutor support
- Dedicated learner services
- Assignment marking and feedback
- FREE CV critique service
- FREE employability guide to help you impress future employers
- FREE XO Student Discounts membership
- * Comprehensive study guide
- * Open Study College pen and highlighter
- * Student notebook
* Not included with the online study option
You will send your work to your personal course tutor for them to mark and return to you. On successful completion of the course you will be awarded your Social Media Marketing Level 3 and Public Relations Level 3 Certificates.
It's not a problem. We offer a course replacement service, so if you get into trouble and your course pack is lost or damaged, our Learner Services Team can provide you with a new set of materials for a one-time additional fee.
That's not a problem. We want to make sure you're 100% confident about enrolling on the course and starting your study. So, just give our team of education specialists a call on 03300 563 100 and they'll do their best to help.
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