Social Media Marketing Level 3 and Public Relations Level 3

Course code: OSC1072

Gain an insight into social media marketing and public relations in this bundle, from home!

  • Gain an in-depth knowledge of the reasons and requirements for social media marketing.
  • Discover the importance of aligning your social media marketing with a business plan.
  • Learn how to implement and monitor your use of social media.
  • Learn how to plan PR campaigns, deliver internal PR strategy and manage a PR crisis.
  • Learn how the rise of new technology is changing the world of PR.
Course Overview

Social media has become a powerful engagement tool for businesses in recent years and is now widely recognised as an important aspect of any organisation’s PR strategy.

As PR and Marketing have an ever-increasing digital focus, this combined course teaches you the principles of Social Media Marketing combined with the wider business principles of Public Relations.

Course Duration

Up to 2 years.

Study Hours

Approximately 160 hours.

Course Outcome

Social Media Marketing Level 3 and Public Relations Level 3.

Entry Requirements

There are no specific entry requirements for this course.

Assessment

Tutor-marked assignments.

Course Content

Social Media Marketing Level 3

  • Benefits of social media marketing
  • Differences between traditional media and social media
  • Top social media platforms available
  • Laws and legislation relating to social media
  • Defining your business vision, aims, objectives and goals
  • The positive and negative effects of social media on business
  • Psychology and social media
  • Selecting appropriate social networking tools
  • Social media policy and your business
  • Key steps to developing a social media strategy
  • Analysing risk and developing a contingency plan
  • Measuring the success of social media
  • Current social media landscape and business trends
  • Explore social media campaigns
  • Benefits of various social media tools
  • Integrating social media tools into your business plan
  • Measuring business performance
  • Social media monitoring tools
  • Digital marketing media tools and your business
  • Reviewing your business plan
  • Using strategic analysis tools
  • Identifying key changes within your business plan
  • Implement changes in your business plan

Public Relations Level 3

  • What is PR?
  • Is PR just 'spin' or 'propaganda'?
  • Information or stories?
  • Who says something is good?
  • The impact of new technologies
  • The impact on PR
  • Research
  • Media relations
  • Press releases
  • PR campaigns
  • Define your aim or goal
  • Map out the terrain
  • Identifying your public
  • Defining your messages
  • Setting objectives
  • Devising strategy
  • Evaluating outcomes
  • Corporate planning
  • Finance
  • Marketing
  • Your PR manual
  • Information, analysis, meaning, impact
  • Designing internal communications
  • Before a crisis occurs
  • Scenario planning
  • Communication
  • The crisis team
  • Response papers/holding statements
  • Question and answer documents
  • The crisis manual
  • Crisis briefing and staff training
  • What to do if a crisis happens
  • Swift action
  • Learning from the event
  • Creativity
  • Technical skills
  • Interviews
  • Events management
  • Management and administration
  • Strategic leadership
  • Ethics and your role in PR
  • Conclusions