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1Course Overview
Social Media Marketing Level 3 and Public Relations Level 3
Course code: OSC1072
Gain an insight into social media marketing and public relations in this bundle, from home!
Social media has become a powerful engagement tool for businesses in recent years and is now widely recognised as an important aspect of any organisation's PR strategy.
As PR and Marketing have an ever-increasing digital focus, this combined course teaches you the principles of Social Media Marketing combined with the wider business principles of Public Relations.
On this course, you'll be able to:
- Gain an in-depth knowledge of the reasons and requirements for social media marketing
- Discover the importance of aligning your social media marketing with a business plan
- Learn how to implement and monitor your use of social media
- Learn how to plan PR campaigns, deliver internal PR strategy and manage a PR crisis
- Learn how the rise of new technology is changing the world of PR
This course will allow you to study the convenient way! You decide when and where you learn, at your own pace. Your coursework can be submitted by either post or email, making it easy and hassle-free.
All your course materials will then be delivered to you by post or email, so it couldn’t be simpler. Our experienced and friendly tutors are there to help you every step of the way by email, so help is only a click away!
Start your journey and develop your skills and knowledge today and join over 75,000 students that already have!
2Course Content
Social Media Marketing Level 3:
Unit 1: Requirements for Social Media Marketing
- What is social media?
- The power of social media
- The power of YouTube
- Mobile social media
- Social media and relationships
- Distinction from industrial media
- Managing social media
- Top three social networks
- 17 concrete rules
- Ownership of social media content
- Legal regulations
Unit 2: Cost and Time Management
- Business planning
- Creating a clear vision
- Brand values
- Brand awareness
- Brand elements
- Three ways social media can help your business
- Three ways social media can hurt your business
- Time and motion studies
- Basic psychology
- Social networking tools
- Social media sites
- Professional networking sites
- Niche social media sites
- General social media sites
- Job sites
Unit 3: Developing the Business Plan
- Social media policy
- Be careful what you Tweet!
- Top 12 rules of social media etiquette
- Social media usage
- Knowing the 'Lingo'
- Common cyber terms
- Other social networks
- Business plan monitoring
- Analysing risk and contingency planning
- What is a contingency plan?
- Free ways to measure social media success
Unit 4: Implementing Social Media Tools
- Guide to using social networks for business
- Social media marketing
- Facebook case studies
- YouTube case studies
- The Twitter project
Unit 5: Monitoring Social Media Tools
- Email marketing
- RSS
- SMS
- Websites
- Blogs
- Chat rooms
- Using a range of media and technology
- Charities and social media
- Social visitor flow
Unit 6: Reviewing Social Media Tools
- Why should you bother measuring social media?
- Terminology
- Reviewing your progress
- Why it is crucial to review the progress of your business
- Setting the direction
- Assess your core activities
- Assess your business efficiency
- Review your financial position
- Conduct a competitor analysis
- Conduct a customer and market analysis
- Redefine your business goals
- Models for your strategic analysis
- Records and record keeping
Public Relations
Level 3:
Unit 1: PR and the Art of Communication
- What is PR?
- Is PR just 'spin' or 'propaganda'?
- Information or stories?
- Gestetner
Unit 2: Media Relations and New Technologies
- Who says something is good?
- The impact of new technologies
- The impact on PR
- Research
- Media relations
- Press releases
Unit 3: Running a PR Campaign
- PR campaigns
- Define your aim or goal
- Map out the terrain
- Identifying your publics
- Defining your messages
- Setting objectives
- Devising strategy
- Evaluating outcomes
Unit 4: Internal PR
- Corporate planning
- Finance
- Marketing
- Your PR manual
- Information, Analysis, Meaning, Impact
- Designing internal communications
Unit 5: Putting Things Right – Crisis Management
- Before a crisis occurs
- Scenario planning
- Communication
- The crisis team
- Response papers / holding statements
- Question and answer documents
- The crisis manual
- Crisis briefing and staff training
- What to do if a crisis happens
- Swift action
- Learning from the event
Unit 6: Your PR Career
- Creativity
- Technical skills
- Interviews
- Events management
- Management and administration
- Strategic leadership
- Ethics and your role in PR
- Conclusions
3Other Information
Assessment
Assessment for this course is in the form of written assignments, which are submitted to your tutor for marking. No external examination is required.
Course Duration
Once enrolled, you will have two years to complete this bundle (one year per course), which will allow you to work at your own pace, without the pressure of tight deadlines. You will also receive 12 months tutor support for each course, so you can feel confident that you’ll get the help you need. This bundle will take you approximately 240 hours. Studying around your work and family commitments has never been easier.
Study Method
This course will enable you to work when and where you want. You can study from home or at work; it is completely up to you. All your materials will be posted or sent to you via email, whichever you choose. You will also receive our tutor support by email, so help is only a click away!
Course Outcomes
At the end of this course successful learners will receive two Certificates of Achievement from ABC Awards and Certa Awards and a Learner Unit Summary (which lists the components the learner has completed as part of the course).
The course has been endorsed under the ABC Awards and Certa Awards Quality Licence Scheme. This means that Open Study College has undergone an external quality check to ensure that the organisation and the courses it offers, meet defined quality criteria. The completion of this course alone does not lead to a regulated qualification* but may be used as evidence of knowledge and skills gained. The Learner Unit Summary may be used as evidence towards Recognition of Prior Learning if you wish to progress your studies in this subject. To this end the learning outcomes of the course have been benchmarked at Level 3 against level descriptors published by Ofqual, to indicate the depth of study and level of demand/complexity involved in successful completion by the learner.
The course itself has been designed by Open Study College to meet specific learners’ and/or employers’ requirements which cannot be satisfied through current regulated qualifications. ABC Awards & Certa Awards endorsement involves robust and rigorous quality audits by external auditors to ensure quality is continually met. A review of courses is carried out as part of the endorsement process.
ABC Awards and Certa Awards have long-established reputations for providing high quality vocational qualifications across a wide range of industries. ABC Awards and Certa Awards combine over 180 years of expertise combined with a responsive, flexible and innovative approach to the needs of our customers.
Renowned for excellent customer service, and quality standards, ABC Awards and Certa Awards also offer regulated qualifications for all ages and abilities post-14; all are developed with the support of relevant stakeholders to ensure that they meet the needs and standards of employers across the UK.
*Regulated qualification refers to those qualifications that are regulated by Ofqual / CCEA / Qualification Wales
4Q&As
Your Questions Answered
What skills are needed to enrol onto this course?
You do not need any previous knowledge to enrol onto this course.
Is there a time limit for the completion of this course?
You may start at any time and have two years to complete this bundle (one year per course). This bundle is truly flexible and adaptable around your lifestyle.
What is included in the cost of my course?
- Dedicated personal tutor support
- Dedicated student support
- Assignment marking and feedback
- FREE CV writing service
- *Comprehensive study guide
- * Open Study College pen and highlighter
- *Student study planner
- *Student notebook
- *Document wallet
* Not included with the online study option
How do I get my work assessed?
You will send your work to your personal course tutor for them to mark and return to you. On successful completion of the course you achieve Social Media Marketing Level 3 and Public Relations Level 3.
What happens if I lose my course pack?
It’s not a problem. We offer a course replacement service, so if you get into trouble and your course pack is lost or damaged, our Student Support Team can provide you with a new set of materials for a one-time additional fee.
What if I still have questions?
That’s not a problem. We want to make sure you’re 100% confident about enrolling on the course and starting your study. So, just give our Student Support Team a call on 03300 563 100 and they’ll do their best to help.
