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Sales and Marketing Level 4 and 5


Do you see yourself making a career in sales and marketing? Then this Sales and Marketing Level 4 and 5 course bundle could be perfect for you.

Course duration

Up to five years.

Course outcome

Upon completion of this course, students will receive an IAB Level 4 Diploma in Sales and Marketing (610/3126/4) and Qualifi Level 5 Diploma In Business Management (601/6049/4).

Entry requirements

In order to enrol onto this course, you must be at least 18 years of age and have completed secondary education.


Mixture of online and written assessments.

Study Options

This course is only available to study online.

Study Options

or £73.28 /month*
Course code: OBS026
Up to £125 off selected courses. Hurry, sale ends in 2 days so enrol today before you miss out!

*Pay monthly option available via Snap Finance on payment page in checkout


Course overview

  • Understand customer needs and behaviour alongside the importance of customer service.
  • Discover how to create high performing sales teams and develop an effective marketing strategy.
  • Gain an understanding of the marketing mix and it’s use within the business planning process.
  • Explore the statutory responsibilities of managers and learn the fundamentals of business law.

This Sales and Marketing Level 4 and 5 course bundle is designed to equip you with the knowledge, skills, and strategies needed to thrive in the dynamic field of sales and marketing.

In today’s competitive business landscape, organisations require skilled professionals who can effectively drive sales, develop impactful marketing strategies, and deliver exceptional results.

Whether you’re an aspiring sales and marketing leader, a business owner seeking to enhance your marketing efforts or an individual with a passion for driving business growth, this course serves as your pathway to achieving success and advancing your career in the field of sales and marketing.

Throughout this comprehensive programme, you will delve into the core principles of sales and marketing, and explore strategic planning, market analysis, consumer behaviour, brand management, digital marketing, and advanced sales techniques.

With a focus on a practical application and real-world scenarios, you will develop the essential skills needed to create compelling marketing campaigns, build strong customer relationships, and drive sales growth.

Upon successful completion of the Sales and Marketing Level 4 and 5 course, you will earn a recognised qualification that showcases your expertise and competence in sales and marketing management.

This certification opens doors to a wide range of exciting career opportunities in sales leadership, marketing management, business development, and strategic planning across various industries.

Are you ready to embark on this transformative journey into the world of sales and marketing excellence? Enrol in the Sales and Marketing Level 4 and 5 course today and unlock your potential to drive sales, create impactful marketing strategies, and achieve remarkable success in the dynamic and rewarding field of sales and marketing.

  • This module will explore the skills and qualities of entrepreneurship.

  • Module 2 explores what determines the optimum structure and how it differs between organisations. You will look at the numerous models and theories that make up organisational structure.

  • In module 3 you will complete exercises in accounts to understand what they are showing and the actions that analysis can bring about.

  • This module will ask what is the business trying to achieve? You will understand how to create clear goals and clear plans to achieve a set objective.

  • In module 5 you will review the impact of politics on business. You will learn about economic impact, exports and government support.

  • Explore the statutory responsibilities of managers as learners look into the legalities of business and business executives.

  • Module 7 is all about business in the modern world. This module focuses on governance and equality as a means to do right in business.

  • Understanding how your people and your business can continually improve together, you will review reward structures, CPD, training and development to ensure high performance in business.

  • In module 9 you will analyse how markets, customers, competitors and products can come together in a cohesive plan.

  • On successful completion of module 10, you will have knowledge of numeric exercises and will understand their use within the context of the business.

  • Learn what is meant by the term 'business environment' and how it affects an organisation.

  • Explore the customer journey and the decisions that are made when they make purchases, and how this can be beneficial to an organisation.

  • Discover the different types of variables that a company faces (the external environment and the micro-environment) and how a company can control these to benefit themselves.

  • Discover how fundamental marketing and sales are to the business and how vital they are in achieving profitability and success within different business sectors.

  • Evaluate IT in a business and the competitive advantage that it provides, especially from a managerial perspective.

  • A comprehensive induction to marketing and how relevant it is to operations in many different organisations, regardless of whether it is a profitable outcome.

  • Realise that the aim of marketing is to satisfy the needs of a customer and how each person in an organisation is held responsible for parts of the process.

  • Evaluate the vital role the internet has played in revolutionising the way organisations communicate with customers.

  • Discover how sales performance is used to assess the success and growth of an organisation.

  • Review how organisations develop marketing strategies in a complex environment, how they assess opportunities and which marketing positions and strategies contribute to an organisation’s success.

Awarding body

Qualifi are recognised as an awarding organisation by the Office of Qualifications and Examinations Regulation (Ofqual). Their qualifications meet the demands of employers and learners both vocationally and academically. Qualifi allow learners to achieve degrees and masters degrees through their progression routes with universities.

Meanwhile, Online Business School offer learning pathways for you with a fast track through to a UK university qualification, either on campus or online learning.

They work with Ofqual-recognised awarding organisations for the verification of our programmes. These standards ensure that people who study an Online Business School course receive a high-level quality education alongside a certificate that is recognised universally by universities and employers.

Extra information

This course is assessed through online assessments and written assignments. Once you have completed each module, you will be provided with an online assessment of 30 multiple-choice questions to complete.

Once each module and online assessment is completed you will be provided with the details for each written assessment. Each assessment is between 3000 – 5000 words long.

You will have access to your course and materials for up to five years. This is more than enough time to give you flexibility to work at your own pace without the pressure of deadlines.
Each module contains 40 guided learning hours of study material, and an additional 30-50 hours of optional materials are also provided. These include resources such as exercises, additional reading, internet resources and self-testing exercises.

You will study this course via distance learning which means you are in control of your learning. Study when and where you choose and at a pace that suits you.
Throughout the duration of your studies, you will have access to one-to-one Skype sessions with your tutor, interactive and informative webinars and an online social learning forum to help you along your journey.

This course is taught via Online Business School.

Upon completion of this course, students will receive an IAB Level 4 Diploma in Sales and Marketing (610/3126/4) and Qualifi Level 5 Diploma In Business Management (601/6049/4).

The level 4 modules and assessments are equivalent to the first year of an undergraduate degree, and the level 5 modules and assessments are equivalent to the second year of an undergraduate degree. On completion of this course, students will be able to progress onto a final year of an accredited undergraduate degree programme or equivalent.

What next?

Upon completion of this Sales and Marketing Level 4 and 5 course, you could develop your knowledge further by studying another one of our marketing courses.

Here are some job roles within the sales and marketing industry:

  • Marketing manager
  • Sales manager
  • Digital marketing specialist
  • Brand manager
  • Account manager
  • Market research analyst
  • Sales and marketing executive
  • Advertising coordinator
  • E-commerce manager
  • Public relations specialist

These job roles represent a diverse range of opportunities within the sales and marketing field. Keep in mind that specific job titles and responsibilities may vary across organisations and industries. The knowledge and skills gained from the Sales and Marketing Level 4 and 5 course will equip you to excel in these roles and make a significant impact in driving sales, implementing effective marketing strategies, and contributing to the success of businesses.


In order to enrol onto this course, you must be at least 18 years of age and have completed secondary education.

You may start at any time and have up to five years to complete your studies. This course is truly flexible and adaptable around your lifestyle.

  • Dedicated personal tutor support with one-to-one Skype sessions
  • Dedicated learner services
  • Access to an online social learning forum
  • Assignment marking and feedback
  • FREE XO Student Discounts membership
  • FREE CV critique service
  • FREE employability guide to help you impress future employers

No. This course is assessed based on tutor-marked assignments.

No, everything you need is included in the price!

Each online multiple-choice assessment will be marked immediately, and the results will be shown on screen.

Once you have completed your written assessments, these will be marked and returned to you. On successful completion of the course you will be awarded your certificate.

That's not a problem. We want to make sure you're 100% confident about enrolling on the course and starting your study. So, just give our team of education specialists a call on 03300 563 100 and they'll do their best to help.

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