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Sales and Marketing Level 4 and 5

Course Code


Do you see yourself making a career in sales and marketing? Then this Sales and Marketing Level 4 and 5 course bundle could be perfect for you.

  • Understand customer needs and behaviour alongside the importance of customer service.
  • Discover how to create high performing sales teams and develop an effective marketing strategy.
  • Gain an understanding of the marketing mix and it’s use within the business planning process.
  • Explore the statutory responsibilities of managers and learn the fundamentals of business law.
This course is only available to study online.

Course overview

This Sales and Marketing Level 4 and 5 course bundle is designed to equip you with the knowledge, skills, and strategies needed to thrive in the dynamic field of sales and marketing.

In today’s competitive business landscape, organisations require skilled professionals who can effectively drive sales, develop impactful marketing strategies, and deliver exceptional results.

Whether you’re an aspiring sales and marketing leader, a business owner seeking to enhance your marketing efforts or an individual with a passion for driving business growth, this course serves as your pathway to achieving success and advancing your career in the field of sales and marketing.

Throughout this comprehensive programme, you will delve into the core principles of sales and marketing, and explore strategic planning, market analysis, consumer behaviour, brand management, digital marketing, and advanced sales techniques.

With a focus on a practical application and real-world scenarios, you will develop the essential skills needed to create compelling marketing campaigns, build strong customer relationships, and drive sales growth.

Upon successful completion of the Sales and Marketing Level 4 and 5 course, you will earn a recognised qualification that showcases your expertise and competence in sales and marketing management.

This certification opens doors to a wide range of exciting career opportunities in sales leadership, marketing management, business development, and strategic planning across various industries.

Are you ready to embark on this transformative journey into the world of sales and marketing excellence? Enrol in the Sales and Marketing Level 4 and 5 course today and unlock your potential to drive sales, create impactful marketing strategies, and achieve remarkable success in the dynamic and rewarding field of sales and marketing.

What next?

Upon completion of this Sales and Marketing Level 4 and 5 course, you could develop your knowledge further by studying another one of our marketing and PR.

Here are some job roles within the sales and marketing industry:

  • Marketing manager
  • Sales manager
  • Digital marketing specialist
  • Brand manager
  • Account manager
  • Market research analyst
  • Sales and marketing executive
  • Advertising coordinator
  • E-commerce manager
  • Public relations specialist

These job roles represent a diverse range of opportunities within the sales and marketing field. Keep in mind that specific job titles and responsibilities may vary across organisations and industries. The knowledge and skills gained from the Sales and Marketing Level 4 and 5 course will equip you to excel in these roles and make a significant impact in driving sales, implementing effective marketing strategies, and contributing to the success of businesses.

Course Duration

Up to five years.

Study Hours

Online and written assignments.

Course Outcome

You will receive an ATHE Level 4 in Sales and Marketing and an ATHE Level 5 Extended Diploma in Management.

Entry Requirements

In order to enrol onto this course, you must be at least 18 years of age and have completed secondary education.


Mixture of online and written assessments.

Course content

ATHE Level 4 in Sales and Marketing 603/3486/1

ATHE Level 5 Extended Diploma in Management – 600/4375/1

Extra info


This course is assessed through online assessments and written assignments. Once you have completed each module, you will be provided with an online assessment of 30 multiple-choice questions to complete.

Once each module and online assessment is completed you will be provided with the details for each written assessment. Each assessment is between 3000 – 5000 words long.

Course duration

You will have access to your course and materials for up to five years. This is more than enough time to give you flexibility to work at your own pace without the pressure of deadlines.
Each module contains 40 guided learning hours of study material, and an additional 30-50 hours of optional materials are also provided. These include resources such as exercises, additional reading, internet resources and self-testing exercises.

Study method

You will study this course via distance learning which means you are in control of your learning. Study when and where you choose and at a pace that suits you.
Throughout the duration of your studies, you will have access to one-to-one Skype sessions with your tutor, interactive and informative webinars and an online social learning forum to help you along your journey.

Course outcome

This course is taught via Online Business School.
Upon completion of this course, students will receive an ATHE Level 4 in Sales and Marketing and an ATHE Level 5 Extended Diploma in Management. This qualification is fully regulated by Ofqual.
The level 4 modules and assessments are equivalent to the first year of an undergraduate degree, and the level 5 modules and assessments are equivalent to the second year of an undergraduate degree. On completion of this course, students will be able to progress onto a final year of an accredited undergraduate degree programme or equivalent.

Awarding body

Awards for Training and Higher Education (ATHE) is a leading UK-based awarding organisation that specialises in providing vocational qualifications and academic certifications. With a strong commitment to quality education and professional development, ATHE offers a diverse range of qualifications across various sectors, empowering individuals to enhance their knowledge, skills, and career prospects.

Through rigorous assessment processes and robust quality assurance measures, ATHE ensures that its qualifications maintain high standards and align with industry best practices. With a focus on practical application and real-world skills, ATHE qualifications equip individuals with the knowledge and competencies required to succeed in their chosen fields.


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