Sales and Marketing Level 4 and 5

Course code: OBS026

Boost your skills in sales and marketing from home and achieve an Ofqual regulated ATHE Level 4 in Sales and Marketing and an ATHE Level 5 Extended Diploma in Management.

  • Understand customer needs and behaviour alongside the importance of customer service.
  • Discover how to create high performing sales teams and develop an effective marketing strategy.
  • Gain an understanding of the marketing mix and it’s use within the business planning process.
  • Explore the statutory responsibilities of managers and learn the fundamentals of business law.
This course is only available to study online.
Course Overview

Combining both level 4 and 5, this course provides you with both sales and marketing and business management knowledge you’ll need to succeed in your career.

It is ideal for:

  • Students who want to develop their sales and marketing skills.
  • Learners that want to go onto university and further learning.
  • Those aspiring to work or progress their career in business management.

Join over 90,000 other students who chose to improve their education and boost their employability through distance learning.

Course Duration

Up to five years.

Study Hours

Online and written assignments.

Course Outcome

You will receive an ATHE Level 4 in Sales and Marketing and an ATHE Level 5 Extended Diploma in Management.

Entry Requirements

In order to enrol onto this course, you must be at least 18 years of age and have completed secondary education.


Mixture of online and written assessments.

Course Content

ATHE Level 4 in Sales and Marketing 603/3486/1

ATHE Level 5 Extended Diploma in Management – 600/4375/1

  • Learn what is meant by the term 'business environment' and how it affects an organisation.
  • Explore the customer journey and the decisions that are made when they make purchases, and how this can be beneficial to an organisation.
  • Discover the different types of variables that a company faces (the external environment and the micro-environment) and how a company can control these to benefit themselves.
  • Discover how fundamental marketing and sales are to the business and how vital they are in achieving profitability and success within different business sectors.
  • Evaluate IT in a business and the competitive advantage that it provides, especially from a managerial perspective.
  • A comprehensive induction to marketing and how relevant it is to operations in many different organisations, regardless of whether it is a profitable outcome.
  • Realise that the aim of marketing is to satisfy the needs of a customer and how each person in an organisation is held responsible for parts of the process.
  • Evaluate the vital role the internet has played in revolutionising the way organisations communicate with customers.
  • Discover how sales performance is used to assess the success and growth of an organisation.
  • Review how organisations develop marketing strategies in a complex environment, how they assess opportunities and which marketing positions and strategies contribute to an organisation’s success.
  • Understanding the necessary skills and qualities of being an entrepreneur.
  • Examining the structure of organisations and why they are as such. How is this determined? Why does it differ between organisations?
  • Learners will complete exercises in accounts throughout this module to understand what they are telling us and the actions that analysis can precipitate
  • Understand the importance of goal setting and how a company can work towards achieving this.
  • Discover the impact that politics has on a business - positive and negative - economic impact, exports and the support of the government.
  • Explore the statutory responsibilities of managers as learners look into the legalities of business and business executives.
  • Looking at governance and equality as a means to do right in business
  • Evaluating the performance of the people within your business and how you can improve as a unit. Review reward structures, training, CPD and development.
  • Analyse markets, customers, competitors and products, and how they can come together.
  • Understand the use of numeric exercises and their purpose within a business.