Have you got what it takes for a career in marketing?

July 2, 2018

A career in marketing can take the form of many different roles.
Whether you choose to be a marketing executive who understands the SEO and PPC aspects of a business…
… or perhaps a copywriter who advertises the business, making it sound as appealing as possible to the customer…
…or perhaps you may want to work in communications which involves PR and event planning – these are all roles that fall under the Marketing umbrella.

Common Marketing Roles

The most common roles that allow you to develop a career in marketing are:

  • Marketing executive – this can cover a number of responsibilities within marketing, including planning campaigns, improving search engine rankings, understanding the social market…
  • Copywriter – a copywriter takes control of the written content, ensuring it is the most engaging and persuading for your desired outcome.
  • PR co-ordinator – as the title suggests, this includes anything to do with public relations including writing press releases and ensuring your company has the best possible public image.

But do you have what it takes?
It’s important to know what employers are looking for and what qualities, skills and education you are expected to have.

Required Skills

Different employers will expect different things depending on the type and level of the role that you are applying for. However, there are a few key skills and knowledge that all roles will require.

  • Creativity
  • Great literacy/copywriting skills (including proofreading and spelling and grammar knowledge)
  • An interest in the wider social community
  • Organisation and time management

And of course, marketing experience is always preferred, so having a qualification of some kind will send you above the rest.

Relevant Experience

There are courses that can help you progress within a career in marketing, whether you are at entry-level or want to progress onto a higher level than you are currently on.
Our Marketing courses range in accordance to what you wish to gain.
You can study a university level course with our Level 4 and 5 Sales and Marketing courses
… or learn specific skills for different platforms with our Marketing for Google and Youtube course…
…and you could even learn the ins and outs of social media with a Social Media Marketing Level 3 course.
So, the first step would be to decide in which role you want to start or develop your career in marketing.
The next would be to visit or website or call our student adviser team on 03300 563 100 and enrol.

Interested in our courses?

Use the search box below to find your course.

Sharnie Carter

Passionate about marketing and education. Currently studying a CIM Level 6 Diploma in Professional Marketing via distance learning. When I'm not working or studying, I'm spending time with my young son and husband or hinching!

Have you got what it takes for a career in marketing?
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