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CIM Level 4 Award in Content Marketing

OSC1471

Develop the skills to create impactful content through several different channels.

Course duration

Up to 12 months. Total qualification time: 100 hours.

Course outcome

CIM Level 4 Award in Content Marketing.

Entry requirements

  • You must be 18 or over.
  • One year's plus experience in the industry or a relevant level 3 qualification, CIM or equivalent.
  • If English is not your first language, you will need to provide evidence of achieving an English Language qualification within the last 2 years.

Assessment

Multiple-choice test.

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Study Options

£299.00

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£10.58/month

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Course overview

Content marketing plays a crucial role in delivering effective digital marketing campaigns. This module equips you with the essential knowledge and skills needed to create content that aligns with your marketing objectives.

You will learn how different content types can be strategically used within digital campaigns to support the customer journey, as well as understand the emerging impact developing technologies can have on content production.

You will also learn how to produce a well-structured content plan that drives engagement and supports organisational initiatives.

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