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CIM Level 4 Award in Search Engine Optimisation

OSC1475

Discover the long-term importance of an effective search engine optimisation strategy in establishing brand visibility and online presence.

Course duration

Up to 12 months. Total qualification time: 100 hours.

Course outcome

CIM Level 4 Award in Search Engine Optimisation.

Entry requirements

  • You must be 18 or over.
  • One year's plus experience in the industry or a relevant level 3 qualification, CIM or equivalent.
  • If English is not your first language, you will need to provide evidence of achieving an English Language qualification within the last 2 years.

Assessment

Multiple-choice test.

Study Options

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£299.00
Course code: OSC1475
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Course overview

Search Engine Optimisation (SEO), involves optimising website content and structure to boost its visibility and rankings on search engine results pages, ultimately driving organic traffic. SEO helps businesses increase their online presence, attract relevant audiences, and strengthen their digital presence, ultimately leading to improved brand awareness, website traffic and conversions.

This module focuses on the importance of SEO for organisations as part of their digital marketing activities. You will learn the key success factors for SEO as well as understand effective paid search campaigns to achieve marketing goals.

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