CIM Level 4 Award in Marketing Impact

Course overview

Marketing shapes perceptions, drives demand and fosters connections, pivotal for businesses to thrive in competitive markets and engage their audiences effectively.

In this module, you will learn about the role of marketing in an organisation and the key concepts that guide a marketer’s work. You will explore the marketing environment, consumer behaviour in the digital age, market research, and the marketing planning process. This will include the marketing mix and tactical planning framework to aid marketing effectiveness.