Introduction to Business Marketing and Social Media Marketing QLS Level 3

Course Code

OSC1196

Do you see yourself making a career in marketing and social media? Then this Introduction to Business Marketing and Social Media Marketing QLS Level 3 course bundle could be perfect for you.

Learn what marketing is and how it is practised successfully.
Study marketing theory such as life cycles, product portfolios and marketing strategy.
Learn all about markets, segmentation and pricing strategy and competition.
Discover how to promote products and coordinate promotional activity in a way that gets results.
Gain an in-depth knowledge of the reasons and requirements for social media marketing.
Discover the importance of aligning your social media marketing with a business plan.
Learn how to implement and monitor your use of social media.
Discover the tools you can use to optimise your social media marketing plan.

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This Introduction to Business Marketing and Social Media Marketing QLS Level 3 course bundle is designed to provide you with the foundational knowledge and skills to excel in these interconnected fields.

In today’s competitive business landscape, effective marketing and harnessing the power of social media are vital for businesses to connect with their target audience, build brand awareness, and drive growth.

Whether you’re an aspiring marketing professional, a business owner seeking to enhance your marketing efforts, or an individual with a passion for social media, this course serves as your gateway to understanding the fundamental principles and strategies that underpin successful business marketing and social media marketing campaigns.

Throughout this comprehensive programme, you will explore the key components of business marketing and delve into the dynamic world of social media marketing.

You will gain insights into market research, target audience analysis, branding, marketing communication, and strategic planning. Additionally, you will discover how social media platforms such as Facebook, Instagram, Twitter, and LinkedIn can be leveraged to engage with customers, drive brand awareness, and generate leads.

What next?

Upon completion of this Introduction to Business Marketing and Public Relations QLS Level 3 course, you could develop your knowledge further by studying another one of our marketing and PR.

Here are some job roles within the marketing and social media industry:

Social media coordinator
Digital marketing assistant
Marketing communications
Social media marketing manager
Content marketing specialist
Digital marketing coordinator
Brand marketing assistant
Social media analyst
Marketing assistant
E-commerce marketing specialist

These job titles reflect the diverse range of roles that can benefit from the knowledge and skills acquired through this course. Keep in mind that job titles may vary across organisations, and some positions may encompass multiple marketing responsibilities.

Course Duration

Up to 2 years.

Study Hours

Approximately 160 hours.

Course Outcome

You will receive a Certificate of Achievement in Introduction to Business Marketing and Social Media Marketing Level 3.

Entry Requirements

There are no specific entry requirements for this course.

Assessment

Tutor-marked assignments.

Introduction to Business Marketing QLS Level 3

Introduction to marketing
Marketing and value
The value chain
Markets
Corporate objectives
Target markets
Marketing mix

Marketing and growth
Market life cycles
Marketing strategies at different stages of the life cycle
Market share
Patenting
Product portfolios
The Boston matrix

Competition
Adding value
The competitive compass
Product ranges
Tactical pricing

Inbound logistics
What place means for an industry
Market segmentation
Deciding how to segment a market
Segmentation and value
Segmentation and place

Promotional activities
Life cycle and promotion
Promoting to different market segments
Promoting what people value
Different kinds of advertising

Social Media Marketing Level 3

Benefits of social media marketing
Differences between traditional media and social media
Top social media platforms available
Laws and legislation relating to social media

Defining your business vision, aims, objectives and goals
The positive and negative effects of social media on business
Psychology and social media
Selecting appropriate social networking tools

Social media policy and your business
Key steps to developing a social media strategy
Analysing risk and developing a contingency plan
Measuring the success of social media

Current social media landscape and business trends
Explore social media campaigns
Benefits of various social media tools
Integrating social media tools into your business plan

Measuring business performance
Social media monitoring tools
Digital marketing media tools and your business

Reviewing your business plan
Using strategic analysis tools
Identifying key changes within your business plan
Implement changes in your business plan

Assessment

This course is assessed by a series of written assignments, which you submit to your tutor for marking. There is no external examination required.

Course duration

Once enrolled, you will have two years to complete this bundle (one year per course), which will allow you to work at your own pace without the pressure of tight deadlines. You will also receive 12 months tutor support for each course, so you can feel confident that you’ll get the help you need. The bundle will take you approximately 160 hours. Studying around your work and family commitments has never been easier.

Study method

This course will enable you to work when and where you want. You can study from home or at work; it is completely up to you. All your materials will be posted or sent to you via email. You will also receive our tutor support by email, so help is only a click away!

Course outcomes

At the end of this course successful learners will receive two Certificates of Achievement by The Quality License Scheme and a Learner Unit Summary (this lists details of all the units you have completed as part of your course).

Awarding body

This course has been endorsed by the Quality License Scheme for its high-quality. The Quality Licence Scheme, endorses high-quality, non-regulated provision and training programmes. This course and/or training programme has been endorsed by the Quality Licence Scheme for its high-quality, non-regulated provision and training programmes. This course and/or training programme is not regulated by Ofqual and is not an accredited qualification. Your training provider will be able to advise you on any further recognition, for example progression routes into further and/or higher education. For further information please visit the Learner FAQs on the Quality Licence Scheme website.

Dedicated personal tutor support
Dedicated learner services
Assignment marking and feedback
FREE XO Student Discounts membership
FREE CV critique service
FREE employability guide to help you impress future employers
*Comprehensive study guide
*Open Study College pen and highlighter
*Student notebook

* Not included with the online study option

It's not a problem. We offer a course replacement service, so if you get into trouble and your course pack is lost or damaged, our Student Support Team can provide you with a new set of materials for a one-time additional fee.