Introduction to Business Marketing and Social Media Marketing Level 3

Course code: OSC1196

Do you want to study marketing and social media but haven’t got the time to go back to college every day? This bundle is an ideal way to study traditional marketing theory and the latest techniques using social media.

  • Learn what marketing is and how it is practised successfully
  • Study marketing theory such as life cycles, product portfolios and marketing strategy
  • Learn all about markets, segmentation and pricing strategy and competition
  • Discover how to promote products and coordinate promotional activity in a way that gets results
  • Gain an in-depth knowledge of the reasons and requirements for social media marketing
  • Discover the importance of aligning your social media marketing with a business plan
  • Learn how to implement and monitor your use of social media
  • Discover the tools you can use to optimise your social media marketing plan
Course overview

This course will allow you to study the convenient way! You decide when and where you learn, at your own pace. Your coursework can be submitted by either post or email, making it easy and hassle-free.

All your course materials will then be delivered to you by post or email, so it couldn’t be simpler. Our experienced and friendly tutors are there to help you every step of the way by email, so help is only a click away!

Course Duration

Up to 2 years.

Study Hours

Approximately 160 hours.

Course Outcome

You will receive a Certificate of Achievement in Introduction to Business Marketing and Social Media Marketing Level 3.

Entry Requirements

There are no specific entry requirements for this course.

Assessment

Tutor-marked assignments.

Course content

Introduction to Business Marketing Level 3

  • Introduction to marketing
  • Marketing and value
  • The value chain
  • Markets
  • Corporate objectives
  • Target markets
  • Marketing mix
  • Marketing and growth
  • Market life cycles
  • Marketing strategies at different stages of the life cycle
  • Market share
  • Patenting
  • Product portfolios
  • The Boston matrix
  • Competition
  • Adding value
  • The competitive compass
  • Product ranges
  • Tactical pricing
  • Inbound logistics
  • What place means for an industry
  • Market segmentation
  • Deciding how to segment a market
  • Segmentation and value
  • Segmentation and place
  • Promotional activities
  • Life cycle and promotion
  • Promoting to different market segments
  • Promoting what people value
  • Different kinds of advertising

Social Media Marketing Level 3

  • Benefits of social media marketing
  • Differences between traditional media and social media
  • Top social media platforms available
  • Laws and legislation relating to social media
  • Defining your business vision, aims, objectives and goals
  • The positive and negative effects of social media on business
  • Psychology and social media
  • Selecting appropriate social networking tools
  • Social media policy and your business
  • Key steps to developing a social media strategy
  • Analysing risk and developing a contingency plan
  • Measuring the success of social media
  • Current social media landscape and business trends
  • Explore social media campaigns
  • Benefits of various social media tools
  • Integrating social media tools into your business plan
  • Measuring business performance
  • Social media monitoring tools
  • Digital marketing media tools and your business
  • Reviewing your business plan
  • Using strategic analysis tools
  • Identifying key changes within your business plan
  • Implement changes in your business plan
Extra info

Assessment

This course is assessed by a series of written assignments, which you submit to your tutor for marking. There is no external examination required.

Course Duration

Once enrolled, you will have two years to complete this bundle (one year per course), which will allow you to work at your own pace without the pressure of tight deadlines. You will also receive 12 months tutor support for each course, so you can feel confident that you’ll get the help you need. The bundle will take you approximately 160 hours. Studying around your work and family commitments has never been easier.

Study Method

This course will enable you to work when and where you want. You can study from home or at work; it is completely up to you. All your materials will be posted or sent to you via email. You will also receive our tutor support by email, so help is only a click away!

Course Outcomes

At the end of this course successful learners will receive two Certificates of Achievement by ABC Awards and a Learner Unit Summary (this lists details of all the units you have completed as part of your course).

Awarding body

This course has been endorsed by ABC Awards and Certa Awards for its high-quality. This course is not regulated by Ofqual and is not an accredited qualification. We will be able to advise you on any further recognition, for example progression routes into further and/or higher education. For further information please visit the Learner FAQs on the ABC Awards and Certa Awards website.
This course has been benchmarked at Level 3 against level descriptors published by Ofqual, to indicate the depth of knowledge and understanding that you would expect at this level.

Q&As

You do not need any previous knowledge to enrol on to this course.

You may start at any time and have two years to complete this bundle (one year per course). This bundle is truly flexible and adaptable around your lifestyle.

  • Dedicated personal tutor support
  • Dedicated student support
  • Assignment marking and feedback
  • FREE XO Student Discounts card
  • FREE CV critique service
  • FREE employability guide to help you impress future employers
  • *Comprehensive study guide
  • *Open Study College pen and highlighter
  • *Student study planner
  • *Student notebook
  • *Document wallet

* Not included with the online study option

No. Everything you need is included in the price.

It's not a problem. We offer a course replacement service, so if you get into trouble and your course pack is lost or damaged, our Student Support Team can provide you with a new set of materials for a one-time additional fee.

That's not a problem. We want to make sure you’re 100% confident about enrolling on the course and starting your study. So, just give our Student Adviser Team a call on 03300 563 100 and they’ll do their best to help.

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Enrol now

If you are interested in and you’re looking for a more flexible approach to learning that fits around your life - this is the ideal course for you. Enrol online today by clicking below or speak to one of our advisers for more information.

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