Introduction to Business Marketing and Social Media Marketing QLS Level 3

Course overview

• Study marketing theory such as life cycles, product portfolios and marketing strategy.
• Learn all about markets, segmentation and pricing strategy and competition.
• Discover how to promote products and coordinate promotional activity in a way that gets results.
• Gain an in-depth knowledge of the reasons and requirements for social media marketing.
• Discover the importance of aligning your social media marketing with a business plan.
• Learn how to implement and monitor your use of social media.
• Discover the tools you can use to optimise your social media marketing plan.

This Introduction to Business Marketing and Social Media Marketing QLS Level 3 course bundle is designed to provide you with the foundational knowledge and skills to excel in these interconnected fields.

In today’s competitive business landscape, effective marketing and harnessing the power of social media are vital for businesses to connect with their target audience, build brand awareness, and drive growth.

Whether you’re an aspiring marketing professional, a business owner seeking to enhance your marketing efforts, or an individual with a passion for social media, this course serves as your gateway to understanding the fundamental principles and strategies that underpin successful business marketing and social media marketing campaigns.

Throughout this comprehensive programme, you will explore the key components of business marketing and delve into the dynamic world of social media marketing.

You will gain insights into market research, target audience analysis, branding, marketing communication, and strategic planning. Additionally, you will discover how social media platforms such as Facebook, Instagram, Twitter, and LinkedIn can be leveraged to engage with customers, drive brand awareness, and generate leads.

What next?

Upon completion of this Introduction to Business Marketing and Public Relations QLS Level 3 course, you could develop your knowledge further by studying another one of our marketing and PR.

Here are some job roles within the marketing and social media industry:

Social media coordinator

Digital marketing assistant

Marketing communications

Social media marketing manager

Content marketing specialist

Digital marketing coordinator

Brand marketing assistant

Social media analyst

Marketing assistant

E-commerce marketing specialist

These job titles reflect the diverse range of roles that can benefit from the knowledge and skills acquired through this course. Keep in mind that job titles may vary across organisations, and some positions may encompass multiple marketing responsibilities.