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Do you want to study marketing and social media but haven’t got the time to go back to college every day? This bundle is an ideal way to study traditional marketing theory and the latest techniques using social media.
- Learn what marketing is and how it is practised successfully
- Study marketing theory such as life cycles, product portfolios and marketing strategy
- Learn all about markets, segmentation and pricing strategy and competition
- Discover how to promote products and coordinate promotional activity in a way that gets results
- Gain an in-depth knowledge of the reasons and requirements for social media marketing
- Discover the importance of aligning your social media marketing with a business plan
- Learn how to implement and monitor your use of social media
- Discover the tools you can use to optimise your social media marketing plan