Introduction to Business Marketing and Social Media Marketing Level 3

Course code: OSC1196

Do you want to study marketing and social media but haven’t got the time to go back to college every day? This bundle is an ideal way to study traditional marketing theory and the latest techniques using social media.

  • Learn what marketing is and how it is practised successfully
  • Study marketing theory such as life cycles, product portfolios and marketing strategy
  • Learn all about markets, segmentation and pricing strategy and competition
  • Discover how to promote products and coordinate promotional activity in a way that gets results
  • Gain an in-depth knowledge of the reasons and requirements for social media marketing
  • Discover the importance of aligning your social media marketing with a business plan
  • Learn how to implement and monitor your use of social media
  • Discover the tools you can use to optimise your social media marketing plan
Course Overview

This course will allow you to study the convenient way! You decide when and where you learn, at your own pace. Your coursework can be submitted by either post or email, making it easy and hassle-free.

All your course materials will then be delivered to you by post or email, so it couldn’t be simpler. Our experienced and friendly tutors are there to help you every step of the way by email, so help is only a click away!

Course Duration

Up to 2 years.

Study Hours

Approximately 160 hours.

Course Outcome

You will receive a Certificate of Achievement in Introduction to Business Marketing and Social Media Marketing Level 3.

Entry Requirements

There are no specific entry requirements for this course.


Tutor-marked assignments.

Course Content

Introduction to Business Marketing Level 3

  • Introduction to marketing
  • Marketing and value
  • The value chain
  • Markets
  • Corporate objectives
  • Target markets
  • Marketing mix
  • Marketing and growth
  • Market life cycles
  • Marketing strategies at different stages of the life cycle
  • Market share
  • Patenting
  • Product portfolios
  • The Boston matrix
  • Competition
  • Adding value
  • The competitive compass
  • Product ranges
  • Tactical pricing
  • Inbound logistics
  • What place means for an industry
  • Market segmentation
  • Deciding how to segment a market
  • Segmentation and value
  • Segmentation and place
  • Promotional activities
  • Life cycle and promotion
  • Promoting to different market segments
  • Promoting what people value
  • Different kinds of advertising

Social Media Marketing Level 3

  • Benefits of social media marketing
  • Differences between traditional media and social media
  • Top social media platforms available
  • Laws and legislation relating to social media
  • Defining your business vision, aims, objectives and goals
  • The positive and negative effects of social media on business
  • Psychology and social media
  • Selecting appropriate social networking tools
  • Social media policy and your business
  • Key steps to developing a social media strategy
  • Analysing risk and developing a contingency plan
  • Measuring the success of social media
  • Current social media landscape and business trends
  • Explore social media campaigns
  • Benefits of various social media tools
  • Integrating social media tools into your business plan
  • Measuring business performance
  • Social media monitoring tools
  • Digital marketing media tools and your business
  • Reviewing your business plan
  • Using strategic analysis tools
  • Identifying key changes within your business plan
  • Implement changes in your business plan