CIM Level 4 Award in Responsible Marketing

Course overview

As the challenge to balance environmental and societal concerns intensifies, responsible marketing has become increasingly important.

Brands are under greater scrutiny for their behaviour regarding diversity, inclusion and sustainability, driving consumers to make more discerning choices. In response, marketers must now prioritise socially responsible practices, emphasising honesty and transparency to build trust.

This course will explore how to be more considerable when it comes to messaging, channels and tactics to meet the demands of a growing ethically conscious consumer base.