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CIM Level 4 Award in Responsible Marketing

OSC1474

The CIM Level 4 Award in Responsible Marketing equips marketers with the essential skills to ensure that their brands resonate with ethically conscious consumer bases.

Course duration

Up to 12 months. Total qualification time: 100 hours.

Course outcome

CIM Level 4 Award in Responsible Marketing.

Entry requirements

  • You must be 18 or over.
  • One year's plus experience in the industry or a relevant level 3 qualification, CIM or equivalent.
  • If English is not your first language, you will need to provide evidence of achieving an English Language qualification within the last 2 years.

Assessment

Multiple-choice test.

Study Options

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£299.00
Course code: OSC1474
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Course overview

As the challenge to balance environmental and societal concerns intensifies, responsible marketing has become increasingly important.

Brands are under greater scrutiny for their behaviour regarding diversity, inclusion and sustainability, driving consumers to make more discerning choices. In response, marketers must now prioritise socially responsible practices, emphasising honesty and transparency to build trust.

This course will explore how to be more considerable when it comes to messaging, channels and tactics to meet the demands of a growing ethically conscious consumer base.

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