5 Tips to help you manage your own beauty salon

Managing a new successful beauty salon can be difficult to get going when you don’t have any previous experience of running a business. Getting to know your customers, hiring the right staff and marketing effectively all play an important part in how well the business performs. And here’s some tips that can help you:

Provide excellent customer service

From the first point of contact to the last, your customer should be offered a great service, but they also should be provided with an excellent experience. That and creating a professional environment are a key in building customer loyalty and growing rapports with your clients.

Hire the right staff

A skilled workforce plays a big part in the successful running of your business. You’ll need to employ those that are qualified and know what they’re doing, making you stand out from your competitors. Failure to do this could have a detrimental effect on the business and your reputation. You’ll also need to consider personality and whether they hold the social skills to deal with customers on a daily basis.

Grow your salon

If your beauty salon is in full swing and is bringing you in a nice income, you may want to consider growing your business by proving other treatments. Not only will this increase your client base, but you’ll also boost your earning potential.

Market your business

Are you promoting your business? There are many ways to market a salon and here are a few:

  • Work with local businesses to introduce you to new customers
  • Gain a social media presence
  • Place ads on the Google search network
  • Advertise in local news papers
  • Create leaflets/flyers

Like local businesses, beauty salons rely heavily on word of mouth. 92% of people trust recommendations from friends and family more than all other forms of marketing, so making sure your clients receive a first-class experience should be top priority.

Keep up to date

Fashion statements change all the time, as with hair styles, nail art and make-up. Which is why keeping up to date with the latest trends is a must when you work in the beauty industry. You should know what’s popular and what’s not, so you can offer these in your salon.
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Sharnie Carter

Passionate about marketing and education. Currently studying a CIM Level 6 Diploma in Professional Marketing via distance learning. When I'm not working or studying, I'm spending time with my young son and husband or hinching!

5 Tips to help you manage your own beauty salon