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Do you want to know how to use Twitter and Facebook to gain sales, build trust, and improve customer loyalty?
Many marketers dive into social media without knowing how to get the best from it. But as Habitat, Quantas Airlines, and Walmart have found out- mistakes can damage your brand and be a PR nightmare. Here are 5 common mistakes you can avoid.
1. No plan or strategy
What do you want to achieve with your campaign? Lots of people know they should do something with social media, but the most successful marketers develop a plan and have a clear understanding of what they want to achieve.
2. Not knowing where your customers are talking about you
Twitter might be fun, but are you sure that’s where your audience is? Depending on the type of business, you may find your time is better spent on other social networks- perhaps even a much smaller but better targeted industry-specific one, or message boards. There’s more to social media than just Facebook and Twitter.
3. No goal measurement
Once you know what you want to achieve, you need to identify metrics to track the success of your efforts.
Just like other forms of marketing, you need to see a return on investment. Examples of goals you could measure include: Facebook ‘likes’ and ‘shares’, Twitter ‘retweets’ and YouTube comments.
4. Not understanding how to deal with criticism
Whether legitimate customer service gripes, or volcanic eruptions of vitriolic anger; criticism is inevitable and you need to know how to deal with it. You can’t stop criticism, but you can plan how to deal with it in a way that limits damage or even improves your reputation.
5. Do you talk with your audience, or at them?
Social media is a conversation. Dialogue. If you have a special offer, it’s OK to tell your audience about it, but for the most part- people don’t want to see a stream of adverts cluttering up their Facebook feed. Talk with your audience, be engaging, be relevant.
This up-to-date and tutor-supported home study course is littered with detailed case-studies of corporate social media campaigns.
Learn by example; featuring the best campaigns and social media disasters with full explanations of what went right, where it went wrong and what you can do to create a social media campaign that builds reputation and boosts sales.
All of our courses are independently accredited from long-established awarding organisations with qualifications such as ABE, BTEC, NVQ, and A-Level. It’s easier to get a job when you have an employer recognised qualification.
Each independent awarding body perform detailed, rigorous checks to ensure our courses meet their high standards.
If you struggle to find time to study every day at a traditional college, a home learning course is an ideal solution. Over 120,000 people have studied with us from home and enjoyed full support from a tutor.
You’ll study whenever you want, at your own pace. There are no strict deadlines.
Our courses are studied entirely from home – but you still enjoy help at every step of the way from your dedicated expert tutor who can be contacted via our award-winning e-learning site.
Whether you’re setting out on a brand new career path, aiming higher in your job or just getting started in employment, Open Study College are here to improve your career prospects.
When you enrol, get in touch with our learner services team and request your free Employability Guide. Our expert guide will help you understand the qualities and skills employers are looking for. It will also enable you to demonstrate your skills, so you stand out from other candidates.
Once you have passed your course, you can take advantage of our free CV rewriting service. We will use our expertise to improve your chances of finding a job with a noticeable CV!
At Open Study College, we help shape your future.
To request your free copy of our Employability Guide and CV writing service email learnerservices@openstudycollege.com or call 03300 563100 and our friendly team will send you a link to access the guide.
