Careers Advice - Why Choose a Career in Public Relations?

What is Public Relations?

Many people often think they know what Public Relations (PR) is, but often slightly misunderstand the role and requirements of what the job actually entails.
Public relations is the maintenance of a professional public image of a business, organisation or person. To many, it seems like a very glamorous and high-profile role due to the public-facing requirements; but there is a lot more to this job that meets the eye.

What do I need to work in Public Relations?

Working in PR is quite a demanding role, and you require some key skills and qualities to be able to succeed:
Excellent communication/interpersonal skills – talking to people, the public and clients is a major part of working in this industry, so these skills are vital
Creativity and imagination – writing press releases and managing media are key elements of this role so you will need to be creative in order to think of new and fresh ideas to keep the public engaged
The ability to work in a team – Essentially you are working to make other people look good, so you will need to be able to work together with your clients or business to make them as successful as possible in the public eye
Passion for current events – it is key that your client is given the best image possible; knowing current affairs and events will enable you to ensure they have the best chance of this
There are no set qualifications necessary in order to work in PR. However, a qualification and/or knowledge in the following would help kick-start your career:

  • Communications/Media
  • Event Management
  • English/ Creative Writing
  • Marketing/Business

With these qualifications and skills, those who work in PR can often earn a salary starting from £20,000 to upwards of £60,000!

What do I do next?

If you’re sure that this career is for you, then the next steps are the easiest…
At Open Study College we offer courses in these fields that will push your career in the right direction.
Our Public Relations Level 3 course is a great start to teach you what you need to know. It covers:

  • The use of technology in PR
  • How to plan campaigns and marketing strategies
  • Communication

…and much more!
If this sounds perfect for you, give our Student Adviser team a call on 03300 563100. Or check out our website today!

Interested in our courses?

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Sharnie Carter

Passionate about marketing and education. Currently studying a CIM Level 6 Diploma in Professional Marketing via distance learning. When I'm not working or studying, I'm spending time with my young son and husband or hinching!

Careers Advice – Why Choose a Career in Public Relations?