1. Find out how to run a PR campaign
Businesses want to get their marketing message seen by their target audience and to project a good corporate image. This is where an effective and carefully planned Public Relations campaign comes in.
An effective campaign needs to have:
- a clearly defined set of goals,
- an understanding of who you are targeting,
- a carefully considered strategy
…which is why our first module shows you exactly how to do this.
2. Learn how to handle a crisis
24 hour news and social media highlight corporate mistakes very quickly. All of a sudden a small customer service problem can go viral and damage the reputation of a company.
We can show you how to deal with problems that would otherwise cause serious damage to a brand.
3. Improve your internal PR skills
Plenty of organisations claim that their employees are their greatest asset, yet one of the biggest concerns of many employees is a lack of internal communication.
Not all managers are good communicators and many don’t recognise the importance of good communication. In our dedicated course unit, you’ll learn how managers can communicate effectively both in terms of the messages and the media they can use.