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Introduction to Business Marketing Level 3

Course Code: OSC1188
Course Level: 3

Course Overview

Improve your employability with a commercial understanding to marketing

  • Gain a solid introduction to the practice of business marketing
  • Study theories of marketing, such as life cycles, product portfolios and the Boston Matrix
  • Discover all about markets, segmentation and pricing strategy
  • Develop a firm understanding of how promotional activity takes place and is coordinated effectively

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Course Content

  • Unit 1: What Marketing Does
    • Introduction to Marketing
    • Marketing and Value
    • The value chain
    • Markets
    • Corporate objectives
    • Target markets
    • Marketing mix
    Unit 2: Products and Markets
    • Marketing and growth
    • Market life cycles
    • Marketing strategies at different stages of the life cycle
    • Market Share
    • Patenting
    • Product portfolios
    • The Boston Matrix
  • Unit 3: Price and Competition
    • Competition
    • Adding value
    • The Competitive Compass
    • Product ranges
    • Tactical pricing
    Unit 4: Place and Market Segments
    • Inbound logistics
    • What place means for an industry
    • Market segmentation
    • Deciding how to segment a market
    • Segmentations and value
    • Segmentation and place
    Unit 5: Promotion
    • Promotional activities
    • Life cycle and promotion
    • Promoting to different market segments
    • Promoting what people value
    • Different kinds of advertising

Other Information

  • Assessment

    This course is assessed by series of written assignments, which you submit to your tutor for marking. There is no external examination required.

    Course Duration

    You may start at any time and have a full year to complete your studies. We suggest that the course will take approximately 80 hours to complete. This is more than enough time to give you flexibility and work at your own pace without the pressure of deadlines.

  • Study Method

    The course is designed for distance learning at home or at work. You will recieve your course materials by post or online and have personal tutor support by mail or email.

    Course Outcomes

    At the end of this course successful learners will receive a Certificate of Achievement by ABC Awards and a Learner Unit Summary (This lists details of all the units you have completed as part of your course).

    The course itself has been designed by Open Study College to meet specific learners’ or employers’ requirements. The course has been endorsed under the ABC Awards’ Quality Licence Scheme. This means Open Study College have undergone external quality checks to ensure that the organisation and the courses’ it offers meet a high standard. Regular reviews of our courses are carried out as part of the endorsement process.

    The completion of this course alone does not lead to an Ofqual regulated qualification, but may be used as evidence of knowledge and skills towards regulated qualifications in the future. The unit summary can be used as evidence towards your Recognition of Prior Learning if you wish to progress your studies in this sector.

    The course depth and study has been benchmarked at Level 3 against level descriptors published by Ofqual.

    ABC Awards are a national awarding organisation that have years of experience in developing and awarding high quality vocational qualifications across a wide range of industries. They have a comprehensive portfolio of over 650 Ofqual regulated qualifications on the national Qualifications and Credit framework (QCF) for all ages and abilities post-14.

course questions & answers

What skills are needed to enrol onto this course?

You do not need any previous knowledge to enrol onto this course.

What is included in the cost of my course?
  • Dedicated personal tutor support
  • Dedicated student support
  • Assignment marking and feedback
  • FREE NUS Extra card worth £12.00
  • FREE CV writing service
  • *Comprehensive study guide
  • *Exclusive Open Study College Pen
  • *Student study planner
  • *Three colour highlighter
  • *Student notebook
  • *Document wallet
  • * Not included with the online study option
Are there any additional costs?

No. Everything you need is included in the price.

What happens if I lose my course pack?

We offer a course replacement service which ensures that, if your course pack is lost or damaged throughout the duration of your studies, we can issue you with a new set of materials for a one-time additional fee. This is available by calling our Student Support team on 03300 563100.

What do i do if i still have questions?

For further information please contact us.

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