Business Management and Introduction to Business Marketing Level 3

Course code: OSC1193
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Develop your knowledge and skills in our Business Management and Business Marketing Level 3 Bundle, from home!

  • Study theories of marketing such as the Boston Matrix and market segmentation
  • Learn about different types of promotion and pricing strategy
  • Develop your managerial skills to coach people and manage performance
  • Explore the nature of leadership and find your own management leadership style

Due to the COVID-19 pandemic, we are encouraging learners to select online study as the delivery of study packs is likely to be delayed. For those students who still wish to select study pack, we are providing free e-learning access, where available, to avoid any interruption of study. These students will receive access to our e-learning platform within 24 hours, and their study pack will follow in due course. Students who wish to study online only, are unaffected and will receive their e-learning access within 24 hours.

Course Overview

This course is ideal for those wishing to specialise in the marketing aspects of business, as well as develop professional knowledge of management for promotion opportunities.

This comprehensive course combines the theoretical aspects of marketing with the practical skills required to manage teams within business.

All course materials will be delivered to you by post or by email, so it couldn’t be easier. Our experienced and friendly tutors will help you every step of the way by email.

Course Duration

Up to 2 years.

Study Hours

Approximately 160 hours.

Course Outcome

Business Management Level 3 and Introduction to Business Marketing Level 3.

Entry Requirements

There are no specific entry requirements for this course

Assessment

Tutor-marked assignments.

Course Content

Introduction to Business Marketing Level 3

  • Introduction to marketing
  • Marketing and value
  • The value chain
  • Markets
  • Corporate objectives
  • Target markets
  • Marketing mix
  • Marketing and growth
  • Market life cycles
  • Marketing strategies at different stages of the life cycle
  • Market share
  • Patenting
  • Product portfolios
  • The Boston matrix
  • Competition
  • Adding value
  • The competitive compass
  • Product ranges
  • Tactical pricing
  • Inbound logistics
  • What place means for an industry
  • Market segmentation
  • Deciding how to segment a market
  • Segmentation and value
  • Segmentation and place
  • Promotional activities
  • Life cycle and promotion
  • Promoting to different market segments
  • Promoting what people value
  • Different kinds of advertising

Business Management Level 3

  • Managers as people
  • Feedback
  • Delegating
  • Average managers and great managers
  • Listening
  • Developing your staff
  • Coaching
  • Managing in context
  • Strategy
  • Structure
  • Systems
  • Financial systems
  • Performance and development review
  • Holding meetings
  • Developing effective transactions
  • Ineffective transactions
  • Stages of team development
  • Performing
  • Expectations
  • Measures
  • Outcomes
  • Keeping performance records
  • SMART goals
  • Achieving balance
  • Motivations
  • Considerations when goal setting
  • Learning from experience
  • Leadership and management
  • Four styles of leadership
  • Leadership and politics
  • Dealing with conflict
  • How to make collaboration work
  • Leadership influences on management
Extra Info

Assessment

This course is assessed through a series of written assignments, which are submitted to your tutor. There is no external examination required.

Course duration

Once enrolled, you will have two years to complete this bundle (one year per course), which will allow you to work at your own pace, without the pressure of tight deadlines. You will also receive 12 months tutor support for each course, so you can feel confident that you’ll get the help you need. This bundle will take you approximately 160 hours. Studying around your work and family commitments has never been easier.

Study method

This course will enable you to work when and where you want. You can study from home or at work; it is completely up to you. All your materials will be posted to you or sent to you online. You will also receive our tutor support by email, so help is only a click away!

Course outcomes

At the end of this course successful learners will receive two Certificates of Achievement from ABC Awards and Certa Awards and a Learner Unit Summary (which lists the components the learner has completed as part of the course). This will be a certificate in Business Marketing Level 3 and a certificate in Introduction to Business Marketing Level 3.

Awarding body

This course has been endorsed by ABC Awards and Certa Awards for its high-quality. This course is not regulated by Ofqual and is not an accredited qualification. We will be able to advise you on any further recognition, for example progression routes into further and/or higher education. For further information please visit the Learner FAQs on the ABC Awards and Certa Awards website.
This course has been benchmarked at Level 3 against level descriptors published by Ofqual, to indicate the depth of knowledge and understanding that you would expect at this level.

Q&As

You do not need any previous knowledge to enrol onto this course.

You may start at any time and have two years to complete this bundle (one year per course). This bundle is truly flexible and adaptable around your lifestyle.

Dedicated personal tutor support

Dedicated student support

Assignment marking and feedback

FREE CV writing service

FREE employability guide to help you impress future employers

FREE XO Student Discounts card

* Comprehensive study guide

* Exclusive Open Study College Pen

* Student study planner

* Three colour highlighter

* Student notebook

* Document wallet

 

Not included with the online study option

No, everything you need is included in the price!

It's not a problem. We offer a course replacement service, so if you get into trouble and your course pack is lost or damaged, our Student Support Team can provide you with a new set of materials for a one-time additional fee.

That's not a problem. We want to make sure you’re 100% confident about enrolling on the course and starting your study. So, just give our Student Adviser Team a call on 03300 563 100 and they’ll do their best to help.

Enrol now

If you are interested in and you’re looking for a more flexible approach to learning that fits around your life - this is the ideal course for you. Enrol online today by clicking below or speak to one of our advisers for more information.

Enrol on this course