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1Course Overview
Business Management and Introduction to Business Marketing Level 3
Course code: OSC1193
Develop your knowledge and skills in our Business Management and Business Marketing Level 3 Bundle, from home!
This course is ideal for those wishing to specialise in the marketing aspects of business, as well as develop professional knowledge of management for promotion opportunities.
This comprehensive course combines the theoretical aspects of marketing with the practical skills required to manage teams within business. For example, on the course you will:
- Study theories of marketing such as the Boston Matrix and market segmentation
- Learn about different types of promotion and pricing strategy
- Develop your managerial skills to coach people and manage performance
- Explore the nature of leadership and find your own management leadership style
All course materials will be delivered to you by post oer by email, so it couldn't be easier. Our experienced and friendly tutors will help you every step of the way by email.
You can work at your own pace. Completed coursework can be delivered by post or email, so handing in an assignment is simple.
Home learning is simple and stress-free, so enrol with us today!
2Course Content
Business Marketing
Level 3:
Unit 1: What Marketing Does
- Introduction to Marketing
- Marketing and Value
- The value chain
- Markets
- Corporate objectives
- Target markets
- Marketing mix
Unit 2: Products and Markets
- Marketing and growth
- Market life cycles
- Marketing strategies at different stages of the life cycle
- Market Share
- Patenting
- Product portfolios
- The Boston Matrix
Unit 3: Price and Competition
- Competition
- Adding value
- The Competitive Compass
- Product ranges
- Tactical pricing
Unit 4: Place and Market Segments
- Inbound logistics
- What place means for an industry
- Market segmentation
- Deciding how to segment a market
- Segmentations and value
- Segmentation and place
Unit 5: Promotion
- Promotional activities
- Life cycle and promotion
- Promoting to different market segments
- Promoting what people value
- Different kinds of advertising
Business Management Level 3:
Unit 1: You as a Manager
- Managers as people
- Feedback
- Delegating
- Average managers and great managers
- Listening
- Developing your staff
- Coaching
Unit 2: Strategy, Structure and Systems
- Managing in context
- Strategy
- Structure
- Systems
- Financial Systems
- Performance and development review
Unit 3: Managing Teams
- Holding meetings
- Developing Effective Transactions
- Ineffective Transactions
- Stages of Team Development
- Performing
Unit 4: Managing Performance
- Expectations
- Measures
- Outcomes
- Keeping Performance Records
Unit 5: Setting Goals
- SMART Goals
- Achieving Balance
- Motivations
- Considerations when goal-setting
- Learning from Experience
Unit 6: Leadership and Politics
- Leadership and Management
- Four Styles of Leadership
- Leadership and Politics
- Dealing with Conflict
- How to Make Collaboration Work
- Leadership Influences on Management
3Other Information
Assessment
This course is assessed through a series of written assignments, which are submitted to your tutor. There is no external examination required.
Course Duration
Once enrolled, you will have two years to complete this bundle (one year per course), which will allow you to work at your own pace, without the pressure of tight deadlines. You will also receive 12 months tutor support for each course, so you can feel confident that you’ll get the help you need. This bundle will take you approximately 160 hours. Studying around your work and family commitments has never been easier.
Study Method
This course will enable you to work when and where you want. You can study from home or at work; it is completely up to you. All your materials will be posted to you or sent to you online. You will also receive our tutor support by email, so help is only a click away!
Course Outcomes
At the end of this course successful learners will receive two Certificates of Achievement from ABC Awards and Certa Awards and a Learner Unit Summary (which lists the components the learner has completed as part of the course).
The course has been endorsed under the ABC Awards and Certa Awards Quality Licence Scheme. This means that Open Study College has undergone an external quality check to ensure that the organisation and the courses it offers, meet defined quality criteria. The completion of this course alone does not lead to a regulated qualification* but may be used as evidence of knowledge and skills gained. The Learner Unit Summary may be used as evidence towards Recognition of Prior Learning if you wish to progress your studies in this subject. To this end the learning outcomes of the course have been benchmarked at Level 3 against level descriptors published by Ofqual, to indicate the depth of study and level of demand/complexity involved in successful completion by the learner.
The course itself has been designed by Open Study College to meet specific learners’ and/or employers’ requirements which cannot be satisfied through current regulated qualifications. ABC Awards & Certa Awards endorsement involves robust and rigorous quality audits by external auditors to ensure quality is continually met. A review of courses is carried out as part of the endorsement process.
ABC Awards and Certa Awards have long-established reputations for providing high quality vocational qualifications across a wide range of industries. ABC Awards and Certa Awards combine over 180 years of expertise combined with a responsive, flexible and innovative approach to the needs of our customers.
Renowned for excellent customer service, and quality standards, ABC Awards and Certa Awards also offer regulated qualifications for all ages and abilities post-14; all are developed with the support of relevant stakeholders to ensure that they meet the needs and standards of employers across the UK.
*Regulated qualification refers to those qualifications that are regulated by Ofqual / CCEA / Qualification Wales
4Q&As
Your Questions Answered
What skills are needed to enrol onto this course?
You do not need any previous knowledge to enrol onto this course.
Is there a time limit for the completion of this course?
You may start at any time and have two years to complete this bundle (one year per course). This bundle is truly flexible and adaptable around your lifestyle.
What is included in the cost of my course?
- Dedicated personal tutor support
- Dedicated student support
- Assignment marking and feedback
- FREE CV writing service
- *Comprehensive study guide
- *Open Study College pen and highlighter
- *Student study planner
- *Student notebook
- *Document wallet
* Not included with the online study option
Are there any additional costs?
No. Everything you need is included in the price!
What happens if I lose my course pack?
It’s not a problem. We offer a course replacement service, so if you get into trouble and your course pack is lost or damaged, our Student Support Team can provide you with a new set of materials for a one-time additional fee.
What if I still have questions?
That’s not a problem. We want to make sure you’re 100% confident about enrolling on the course and starting your study. So, just give our Student Support Team a call on 03300 563 100 and they’ll do their best to help.
