BA (Hons) Business Management (Tourism)

Course Code

AU004

Fast-track your career in tourism with this BA (Hons) Business Management (Tourism) degree from home at your own pace.

Study online and achieve your BA (Hons) Business Management (Tourism) degree from anywhere in the world.
When you enrol, you’ll have access to an online library containing almost half a million books, journals, and industry literature, meaning you don’t need to trawl through the books in a library or buy expensive books.
Flexible entry requirements – previous work experience, degrees, qualifications, and studies will be considered when you apply for the degree.
Various funding options available, including student finance from the Student Loans Company (SLC).

Speak to an adviser

Find out more about this degree, our payment options, and how to apply by clicking on the ‘enquire’ button below and completing the form. One of our friendly course advisers will be in touch shortly.

Understand how to successfully manage a tourism business with this BA (Hons) Business Management (Tourism) degree.

With this online business management tourism degree, you’ll study a range of subject areas including finance; technology and innovation; digital marketing; international destination management; and tourism operations and trends.

During your studies, you’ll gain a broad knowledge of subject areas within tourism, while developing valuable skills that will benefit your career such as analysing the challenges within the industry, problem-solving, presentation and communication skills, and a better understanding and knowledge of the tourism industry.

Once you have successfully completed your business tourism degree, you could work in a range of careers, including travel consultancy, marketing, sales, and hospitality.

Course Duration

You will have three to nine years to complete this online business management tourism degree.

Course Outcome

Once you have successfully completed all three levels of your BA (Hons) Business Management (Tourism) degree, you will be awarded your degree certificate.

The advancement of business automation technology and the associated range of digital skills required to demonstrate professional competency within an organisation.
The range of soft skills that are key requirements in demonstrating progression in terms of personal and professional development.
Reflecting on your own current digital and soft skill levels applicable to the workplace.

Evaluating the different types of organisations, structures and stakeholders.
The role and impact of digitisation on the business structure, operations and strategies of contemporary business organisations.
The key components of micro and macroeconomics theories and their impacts on organisational behaviour and the national economy.
Leading theories of management, leadership and control.
The challenges posed by contemporary business models.

Auditing the marketing environment in which an organisation operates using a range of marketing tools and techniques.
Describing existing and potential target market segments for an organisation that operates in a specific industry.
The extent to which an organisation's marketing mix links to its competitive position within a target market segment.

The different sources of business finance available to organisations.
Applying various management techniques including budgeting, investment appraisal and cost volume profit analysis.
Interpreting financial accounting information using basic ratio analysis.
The role of various FinTech applications.

Theoretical approaches to the effective management of the employee lifecycle to inform practice in a range of contexts.
The link between people management policies and organisational strategies to inform vertical and horizontal integration.
The roles of people professionals and line managers in the effective management of people.
The skills needed to be effective as a line manager and/or people professional.

The process of technologies and skills gap analysis in relation to emerging digital trends.
Identifying current trends in digital technology development and innovation, and their potential impact on the organisation.
Assessing existing gaps and making appropriate recommendations on technological and development innovations and opportunities.
Barriers to innovation and successful implementation of technology, and how these can be addressed.

Methods of gathering data and their value related to a specific problem.
Identifying a business domain and analysing a specific problem.
Demonstrating appropriate analytical methods based on the dataset and the identified problem to be addressed.
Making appropriate recommendations based on the findings of analytical activities.

Understanding the concepts, theories and models that underpin new business start-up in different contexts.
The critical aspects of starting and operating a business, including the role of business functions and their interrelationships in the process of new business start-ups.
Developing a business plan and choice of a business model to realise a business idea.
Applying financial/accounting tools and techniques to ascertain the viability and sustainability of a new business venture.

Modelling prospective and existing customers for a given product or service.
Appraising and deploying appropriate sales management techniques for a given scenario.
Developing a sales management plan.

Applying the fundamental planning concepts when developing digital and social media marketing campaigns.
The range of digital marketing channels available to organisations to undertake social media marketing planning.
Analysing customer motivations in terms of user generated content and the associated impact of this on a firm's marketing communications.
Developing a digital marketing campaign with a focus on social media.

Applying the main tourism concepts and characteristics to the tourism sector.
Analysing the influence of a range of intermediaries to ensure operational success in the tourism sector.
Examining the effect of key trends in tourism and their impact on the sector.

The operational and strategic planning challenges facing tourism destinations.
Analysing the stakeholder relationships at tourism destinations from local, national and global perspectives.
Applying destinations management concepts and models to tourism development.
Evaluating a range of international destinations management, marketing and development strategies.

The drivers of digital business transformation.
Evaluating the potential impact of future digital transformation on an organisation.
Critically analysing the role of existing technology in a modern organisation.
Assessing the need for procedural and social change to support digital transformation objectives within an organisation.

Critically evaluating entrepreneurship, success factors, and the characteristics and motivations of entrepreneurs.
Applying key theories of idea generation, creativity and innovation in turning ideas into practical business opportunities.
Demonstrating your ability to use appropriate marketing and industry analysis tools to research, analyse, synthesise and evaluate the competitive business environment.
Developing and justifying the need for and content of a structured business plan.

Applying a range of corporate governance and legal principles to a variety of organisational contexts.
Evaluating the key ethical and governance theories that impact organisations in a range of international jurisdictions.
Diagnosing legal, governance, and ethical challenges in organisations.
Evaluating the importance of corporate social responsibility.

Identifying, planning, designing and executing an independent study based on an issue/problem/challenge appropriate to the business and management discipline.
Applying appropriate research design processes to gather data and critically analyse the generated information to address the problem.
Developing a project report that critically discusses the research results in relation to academic and practical consideration appropriately and professionally.

Global tourism crises within a global turbulent environment context.
The impact of a range of crises on tourism activity and the importance of a crisis management strategy.
The role of stakeholders, collaboration, and effective communications within tourism crisis management.
Analysing the effectiveness of crisis management plans within tourism.

The range of trends and future factors that may influence the direction of the tourism industry over the next ten years.
Critically analysing change management strategies suitable for the tourism sector and applying relevant theory and models.
Evaluating a range of sustainable practice frameworks relevant to the tourism sector.
Applying relevant tourism planning and forecasting techniques and models to formulate appropriate strategic recommendations.

Applications for this degree will be considered on a case-by-case basis. We will take into account your work experience and previously gained qualifications or degrees when we discuss your application.

Eligibility

The standard entry requirements for this BA (Hons) Business Management (Tourism) degree are:

Two subjects at A Level or equivalent, as well as passes at grade 4/C or above in three subjects at GCSE level.

Non-native English speaker applications

If you have prior work experience, we are happy to consider you for this course if you can demonstrate that you have a motivation to study the degree. We will ask you for a personal statement that demonstrates your ability to study the course, as well as references and evidence of your previous work experience. If English is not your first language, we ask that you hold an IELTS 6.0 (no less than 5.5 in any element), or TOEFL iBT 80, or equivalent. We also offer an internal English test for applicants.

Your course fees will be £6,935 per level.

Ways to pay for your online degree

Student Loans (UK students)

Many students enrolling on an online degree qualify choose to pay for their course with a student loan from the Student Loans Company (SLC). Loans are typically paid in two instalments during each academic year directly to your university to cover your tuition fees.

You may be eligible for student finance if your course is based in the UK, and it is your first degree.

For more information on the amount you can borrow and to check your eligibility for a student loan click here.

Once you have completed your course, you will start paying back your student loan when your income rises about the threshold which is currently £27,295 a year before tax.

Additional support is also available in the form of the Special Support Grant, which is for students receiving certain benefits, are a lone parent, or have certain disabilities. Students with children or adult dependents can also apply for:

Childcare grant to cover the cost of childcare while you study.
Parent’s learning allowance.
Adult dependent’s grant.

Complete the form at the top of this page to speak to an adviser and get more information about this payment option.

Pay in full

If you have the funds available, you can choose to pay for your course in one go. Alternatively, you can pay for a level in full through a fixed payment plan.

If you choose this method you can pay via credit or debit card (Visa, Mastercard, or Maestro) or by bank transfer.

Pay by instalments

You can choose to pay for your degree through a one-year payment plan for each level of study. This can be confirmed when you speak to a member of the team and a payment plan can be agreed separately with you. Please note, a holding fee will be deducted from the fees payable, and your remaining fees will form the basis of your payment plan.

After each level, you will need to confirm prior to the start of the next level whether you will be paying in full or continuing to pay via instalments for the following year.

This degree is available to study fully online, giving you total flexibility over your learning. You can enrol and study from anywhere in the world at your own pace, without needing to attend any classes. This method of learning allows you to achieve your degree from home, fitting your studies around your work and family commitments while allowing you to achieve your goals.

You’ll need access to a laptop, computer, or mobile device such as a smartphone or tablet and have access to the internet in order to access your learning materials and study this course.

You will have access to our online learning platform which includes virtual classrooms and lectures, as well as an online library which is free to access throughout your studies, giving you access to half a million books and journals.

Our online learning platform is also integrated with Zoom, allowing you to speak to your tutor during seminar session and access their valuable support and guidance. Your tutor will provide you with regular feedback, and you will also have the chance to connect with other like-minded students via our message and community boards to discuss the topics you’re currently studying.

You will be assessed using a variety of assessment methods to allow you to demonstrate your strengths. The following assessment methods will be used during your studies to allow us to track your progress:

Individual reports
Case study analyses
Group presentations
Independent assignments

Studying the topics covered in this online business management tourism degree will allow you to master a range of valuable skills and knowledge, including:

Comprehending and appreciating the importance of the key skills, technologies, and competencies needed for a successful career in a contemporary business and tourism environment.
Identifying and evaluating the roles and contributions of the key business and tourism functions within tourism organisations and destinations.
Analysing the tourism challenges from a range of perspectives, including customers, suppliers, intermediaries, and governments.
Applying and evaluating tourism concepts and theories in a range of business and tourism concepts, challenges, and situations, including tourism crisis management.
Transferable skills including research, planning, analytical, presentation, and communications skills.

Once you have successfully completed your BA (Hons) Business Management (Tourism) degree, you will have a range of knowledge and skills that are critical to a career in tourism management. Relevant career options for graduates of this degree include: