In April 2024, Georgia started her online learning journey with Open Study College to develop her marketing career and keep up with her university-educated colleagues.
Her goal was to further advance her career in marketing and upskill in areas where she felt less informed and confident.
Georgia’s experience is a common one for many people. Starting a career amongst others who already have years of knowledge can make you feel really far behind.
The truth is, a lot of the language and jargon is actually quite simple - it’s about getting to know it in the first place so you can not only keep up but stay ahead!
How online learning has given her the confidence she needed
“I began my career in marketing at a company I truly loved. Without a university background in marketing, I often felt there were gaps in my knowledge. I remember moments when my colleagues would use marketing terminology that felt completely foreign to me — almost like they were speaking another language!
“That made me realise how much I wanted to deepen my understanding and build my confidence in marketing. Enrolling on this course felt like the right step to grow both personally and professionally, and to continue developing my marketing career in a company I'm passionate about.
“So far, the course has made a huge difference. I now understand the marketing terms that used to completely confuse me in meetings — CTR and B2B actually make sense now! Overall, the course has had a massive impact on my role. I’m able to apply what I’ve learned directly to projects, and it’s been truly amazing to see how much more confident and capable I feel.
“I’m excited to continue growing my marketing career and building on the knowledge I’ve gained. This course has given me a strong foundation, and I’m looking forward to learning even more and taking on new challenges in my marketing role.”
Georgia’s story shows how we can take control
Feeling lost at work can be extremely uncomfortable and often people feel embarrassed to ask for help.
We want to be the best versions of ourselves in the workplace and enrolling on a course to deepen your understanding, practice a skillset or even learn something completely new is a great way to build confidence within yourself and really impress your boss.
Georgia’s Open Study College tutor, Teodora, added:
“As a tutor, I am often asked why a marketing professional should invest time (and money, let's face it) in a marketing course.
"The answer is simple: practical expertise cannot thrive without a solid theoretical foundation. Yes, hands-on experience is valuable, but mastering the basics is essential to avoid stumbling over simple concepts.
"Marketing courses, especially the ones accredited by CIM, ensure that your skills are not only honed in practice but also fortified with a robust understanding of marketing principles.
“Studying a CIM course also means you become a member of the Chartered Institute, which comes with incredible benefits, including professional recognition, career advancement, access to resources, and networking opportunities.”
Want to follow in Georgia's footsteps? Check out our full range of CIM courses below. Alternatively, speak to one of our experts to find out how distance learning can benefit you, and most importantly, which course is the right fit!