CIM Level 6 Award in Brand Proposition

A strong brand can help an organisation stand out, build trust and create lasting value in an increasingly competitive market. This module will help you explore how proposition development, brand purpose, equity and management can shape how an organisation is perceived by customers, stakeholders and wider society. You’ll also consider the growing importance of transparency, authenticity and innovation in building and protecting brand reputation in a digital world.

Building on your existing marketing knowledge, you’ll develop a deeper understanding of how propositions can differentiate an organisation and how the brand can bring that proposition to life. You’ll explore the factors that shape brand identity, value and strategy, and consider how these can be managed to build a strong, distinctive and successful brand.