CIM Level 6 Award in Social Media Management

Social media continues to evolve, with new platforms, tools and ways of connecting with audiences emerging all the time. This module will help you understand how social media can be used strategically to reach, nurture and engage your target audience, while developing the skills to create an effective social media strategy and manage platforms successfully to drive engagement.

The course focuses on three key areas. You’ll explore how to develop an integrated social media strategy, build the skills needed to manage social media effectively, and use relevant measures and tools to evaluate the performance of social media activities. Together, these areas will help you make informed decisions about social media and its role in supporting wider marketing and organisational goals.