CIM Level 6 Award in AI Marketing

As AI technology continues to develop rapidly, understanding how it can be applied to marketing is becoming increasingly important. This module will help you explore the opportunities and challenges AI presents, from its application within marketing to its wider impact on the organisation. You’ll consider the resources needed to adopt AI effectively, as well as the ethical considerations that come with its use.

Building on this understanding, you’ll develop the skills to take a strategic approach to AI in marketing, exploring how AI can support marketing activity and how your organisation can make effective use of emerging AI technologies.