CIM Level 6 Award in Content Strategy

Content marketing plays an important role in answering audience questions, building trust, and driving conversions. This module will help you understand how to manage content strategically and align it with wider marketing goals. You’ll develop the skills to create an effective content strategy, plan and distribute content across appropriate channels, and manage its implementation for different audiences.

You’ll also explore how to review and approve effective copy, considering the needs and expectations of different target audiences. This will give you a practical understanding of how to plan, manage and evaluate content so it supports both audience needs and wider marketing objectives.