CIM Level 6 Award in SEO and Paid Search Management

With many customer journeys beginning with a search engine, an effective search engine marketing strategy is increasingly important for building brand reach and visibility. This module will help you develop the knowledge and skills to plan and manage activity across both organic and paid search channels. You’ll explore how to research customer search behaviour and use these insights to improve paid campaigns and website performance, helping to maximise search visibility.

The course focuses on three key areas. You’ll develop an understanding of the research methods used across organic and paid search, including keyword research, before exploring how to manage and improve paid search activity. You’ll also learn how to optimise websites for organic search, giving you a rounded understanding of how different search channels can work together to support wider marketing goals.