CIM Level 6 Award in Ecommerce

Consumers are increasingly choosing to shop from the comfort of their own homes, making ecommerce an essential part of the retail landscape. This module will help you understand what makes an effective ecommerce proposition and develop the knowledge and skills to shape and support one that meets both customer and business needs.

You’ll explore how to make informed strategic decisions around ecommerce, from building a business case for an ecommerce proposition to applying best practice when creating a successful website. You’ll also develop an inbound marketing strategy to attract and engage customers, helping to build a strong ecommerce presence and support wider business objectives.