CIM Level 6 Award in Commercial Intelligence

Understanding the commercial environment in which marketing operates is essential for making effective strategic decisions. This module will help you build confidence in using financial, resource and marketing metrics to turn data into actionable insights, allocate resources effectively and improve marketing performance. You’ll explore how to use these insights to develop robust budgets, prioritise expenditure and deliver a strong return on marketing investment (ROMI).

You’ll develop the skills to interpret and apply financial and marketing data within the wider organisational context, using it to support decisions around resource allocation and commercial effectiveness. You’ll also explore how to manage marketing budgets, forecast and evaluate ROMI, and identify where changes may be needed to improve performance and deliver marketing objectives.