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CIM Level 6 Award in Customer Journey Optimisation

OSC1643

Learn how to turn customer data into better experiences with this internationally recognised CIM Level 6 qualification, developing the skills to understand customer journeys and create more personalised experiences.

Entry requirements

Requirements apply

Relevant experience or qualifications needed. See FAQs for details

Learning time

80 hours

6 months to complete

Assessment

Multiple choice test

Taken online

Tutor support

Unlimited

Throughout the course

About this course

Course overview

This module will help you understand how customer data and insight can be used to improve the customer journey and create more seamless, personalised experiences. You’ll explore how these approaches can improve customer satisfaction, advocacy and loyalty, while supporting wider business objectives and success.

You’ll develop the knowledge and skills to create effective customer journey maps and explore how gathering the right data can help identify opportunities to improve the customer experience. You’ll also learn how to analyse complex data to identify patterns, trends and insights that can be used to optimise customer journeys and improve performance.

Exam details

How you're assessed

You will sit a 90 minute onscreen multiple-choice test.

New Arrival

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Study Options

£409.00

or pay monthly from

£14.47/month

Or pay in 3 interest-free payments of £136 with Klarna or PayPal. Select at checkout.

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