CIM Level 6 Award in Societal Impact

As societal challenges continue to increase, expectations for businesses to act as catalysts and drivers of positive, long-term change in support of people, the planet, and profit are intensifying. Consequently, there is a growing need for marketers to broaden their remit to address these challenges. There is also increasing emphasis on organisations to fulfil their social responsibilities by contributing to more inclusive societies, improving human welfare, and supporting regenerative environments, while continuing to meet consumer needs and deliver against business objectives.

In this module, you'll explore key concepts of sustainability as a whole, with a focus on delivering wellbeing for all. You will develop a better understanding of the scale of change organisations need to achieve, and how marketing can align with, facilitate and support that change over the long term.

You’ll explore how to identify and develop key metrics that balance business, societal and environmental goals across the short and long term. You’ll also consider how collaboration and partnership strategies can support your organisation in delivering these goals, while taking into account areas such as ED&I, ethics, human welfare and sustainability.