1Course Overview
Google Analytics
Course code: LE013
Become a master of Google Analytics with this interactive and engaging course.
This course will stand you in excellent stead for working within a digital marketing role.
- Find out how your business is performing online and measure the success of your business activity with analytical tools such as behavioural data and audience conversion.
- You'll benefit from friendly tutor support, helping you from the moment you enrol to once you've completed your course.
- You'll have no strict deadlines or timetabling to contend with so you can study at your own time and pace.
Home-learning is simple and stress-free, so enrol today and join the 50,000 students who have studied with us
2Course Content
Course Content
Unit 1: Introduction to Google Analytics
- Introduction Definitions Pt 1
- Introduction Definitions Pt 2
- How Google Analytics Works
Unit 2: Fundamentals of Google Analytics
- Build Analytics Infrastructure
- Setting Up Conversion Data
- Input New Users
- Setting Up Conversion Data
- Examine Extra Points
Unit 3: Basics of Google Analytics
- Basic Features
- Dashboard
- Shortcuts
- Adding a Dashboard
- Sharing Reports
- Alerts
- Real time Analytics
- Standard Reports
Unit 4: Reports in Google Analytics
- Acquisitions Introduction
- All Traffic Acquisitions
- Acquisitions Overview
- Acquisition Channels
- Cross Development
- All Referrals
- Campaigns
- Keywords
- Social
- Webmaster Tools
Unit 5: Behavioural Reports
- Behavioural Reports Introduction
- Dimensions
- Content Drilldown
- Landing Pages
- Exit Pages
- Events
- Event Flow Report
- Working with Events
- Site Search Report
- Working Site Report
- Site Search 2
- Site Search 3
- Behaviour Flow Report
- Site Speed
- Using Site Speed Search
- Page Timings
- Speed Suggestions
- User Timing Adsense
- Experiments
- Inpage Analytics
Unit 6: Audience
- Audience Reports
- Location Report
- Language
- Frequency Recency
- Engagement Reports
- Technology Reports
- Mobile Reporting
- Demographic Reports
- Interests
- Visitor Flow Chart
Unit 7: Conversions
- Introduction
- Funnel Visualization
- Goal Flow Report
- Reverse Goal Path
- Goal URLs
- Ecommerce Reports
- Product Performance Reports
- Transactions Report
- Time to Purchase Report
- Multi-channels Funnels Report
- Assisted Conversion Report
- Top Conversion Paths Report
- Time, Log & Path Length Report
- Attribution Report & Model Comparison Tool
- Conclusion
3Other Information
Course Duration
With this flexible home learning course you can fast-forward, rewind or repeat all the online classes so you can go at your own pace with no strict deadlines. Two weeks or twelve months, its completely up to you!
Study Method
This blended learning solution offers a highly interactive and engaging learning environment with video demonstrations, multimedia presentations and educational games to assist with your study. Fun quizzes and exam simulations after each module reinforce your confidence and aid progression through the course. This course also includes the use of social networking forums so you can chat to other students.
Course Outcomes
Upon successful completion, students gain a Learn365 Certificate of completion.
4Q&As
Your Questions Answered
What skills are needed to enrol onto this course?
You do not need any previous knowledge to enrol onto this course.
Are there any additional costs?
No, everything you need is included in the price!
What if I still have questions?
That’s not a problem. We want to make sure you’re 100% confident about enrolling on the course and starting your study. So, just give our Student Support Team a call on 03300 563 100 and they’ll do their best to help.
