Google Analytics

Course code: LE013

Become a master of Google Analytics with this interactive and engaging course.

Learn the fundamentals of Google Analytics and how it can assist with measuring the success of your company’s digital activity.
Understand how to build Google Analytics infrastructure.
Develop your Google Analytics reporting skills, including behavioural and customer acquisition data.
Study how to set up conversion data, including goal flow reports and funnel visualisations.

Course Options	Please choose a course option to see prices	Course Material
Study Options	This course is only available to study online.
Payment Options	Pay Upfront Pay Monthly Pay Monthly is not available in your currency.

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This course will stand you in excellent stead for working within a digital marketing role. Find out how your business is performing online and measure the success of your business activity with Google Analytics’ useful and informative tools.

You’ll have no strict deadlines or timetabling to contend with so you can study at your own time and pace.

Home-learning is simple and stress-free, so enrol today and join the 90,000 students who have studied with us.

Course Duration

Up to 12 months

Course Outcome

You will receive a certificate of completion

Entry Requirements

There are no specific entry requirements for this course

Assessment

Quizzes and exam simulations

Unit 1

Introduction to Google Analytics

Introduction definitions part 1
Introduction definitions part 2
How Google Analytics works

Unit 2

Fundamentals of Google Analytics

Build Analytics’ infrastructure
Setting up conversion data
Input new users
Setting up conversion data
Examine extra points

Unit 3

Basics of Google Analytics

Basic features
Dashboard
Shortcuts
Adding a dashboard
Sharing reports
Alerts
Real time analytics
Standard reports

Unit 4

Reports in Google Analytics

Acquisitions introduction
All traffic acquisitions
Acquisitions overview
Acquisitions channels
Cross development
All referrals
Campaigns
Keywords
Social
Webmaster tools

Unit 5

Behavioural Reports

Behavioural reports introduction
Dimensions
Content drilldown
Landing pages
Exit pages
Events
Event flow report
Working with events
Site search report
Working site report
Site search 2
Site search 3
Behaviour flow report
Site speed
Using site speed search
Page timings
Speed suggestions
User timing adsense
Experiments
Inpage analytics

Unit 6

Audience

Audience reports
Location report
Language
Frequency recency
Engagement reports
Technology reports
Mobile reporting
Demographic reports
Interests
Visitor flow chart

Unit 7

Conversions

Introduction
Funnel visualisation
Goal flow report
Reverse goal path
Goal URLs
Ecommerce reports
Product performance reports
Transactions report
Time to purchase report
Multi-channels funnels report
Assisted conversion report
Top conversion paths report
Time, log and path length report
Attribution report and model comparison tool
Conclusion

Assessment

Fun quizzes and exam simulations after each module reinforce your confidence and aid progression through the course. No assignments or external examination are required.

Course Duration

With this flexible home learning course you can fast-forward, rewind or repeat all the online classes so you can go at your own pace with no strict deadlines. Two weeks or twelve months, its completely up to you!

Study Method

This blended learning solution offers a highly interactive and engaging learning environment with video demonstrations, multimedia presentations and educational games to assist with your study. Fun quizzes and exam simulations after each module reinforce your confidence and aid progression through the course. This course also includes the use of social networking forums so you can chat to other students.

Course Outcome

Upon successful completion, you will gain a certificate of completion.

What skills are needed to enrol onto this course?

You do not need any previous knowledge to enrol onto this course.

What is included in the cost of my course?

Dedicated student support
FREE CV critique service
FREE employability guide to help you impress future employers
FREE XO Student Discounts card

Are there any additional costs?

No. Everything you need is included in the price!

What if I still have questions?

That's not a problem. We want to make sure you’re 100% confident about enrolling on the course and starting your study. So, just give our Student Adviser Team a call on 03300 563 100 and they’ll do their best to help.