CIM Level 3 Foundation Certificate in Professional Digital Marketing

Course Code

OSC1411

Do you want to have a career in the digital marketing industry? Then this CIM Level 3 Foundation Certificate in Professional Digital Marketing course could be perfect for you.

This entry-level qualification is aimed at those just starting out in their digital marketing career or wish to find out more about digital marketing.
Achieve a globally recognised CIM accredited qualification that is guaranteed to impress potential employers and give your career the boost you’re looking for.
Considered a gold standard marketing qualification in the industry, this CIM Level 3 Foundation Certificate in Professional Digital Marketing will provide you with a relevant foundation of knowledge that will help you to succeed in your career.
Become a CIM Study Member and benefit from membership perks such as webinars, resources and networking opportunities.
Open Study College has received a commendation from CIM for excellent performance and results, so you know you're in safe hands when you choose to study your CIM qualification with us!

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This CIM Level 3 Foundation Certificate in Professional Digital Marketing is designed to provide you with the essential knowledge and skills to excel in the dynamic field of digital marketing.

In today’s digital era, effective digital strategies are essential for businesses of all sizes and industries to thrive and connect with their target audience. Whether you’re an aspiring digital marketing professional, a business owner, seeking to enhance your online presence, or an individual looking to upgrade your marketing skills, this course serves as your pathway to understanding the fundamental principles and practices of digital marketing.

Throughout this comprehensive course, you will explore key aspects of digital marketing, including digital channels, content planning, social media, search engine optimisation (SEO), pay-per-click (PPC) advertising, email marketing, and analytics.

The CIM Level 3 Foundation Certificate provides you with a solid foundation to develop and execute effective digital marketing strategies that drive brand awareness, engage customers, and generate measurable results.

Upon successful completion of the CIM Level 3 Foundation Certificate in Professional Digital Marketing course, you will hold a recognised qualification that demonstrates your competence and professionalism in digital marketing.

This certification opens doors to a wind range of career opportunities in digital marketing, enabling you to contribute to the success of organisations in the digital landscape.

Enrol on the CIM Level 3 Foundation Certificate in Professional Digital Marketing course today and gain the knowledge, skills, and recognition you need to thrive in the fast-paced and ever-evolving world of digital marketing.

What next?

Upon completion of this CIM Level 3 Foundation Certificate in Professional Digital Marketing course, you could develop your knowledge further by studying another one of our marketing and PR courses.

Here are some job roles within the digital marketing industry:

Digital marketing specialist
Social media manager
SEO specialist
Content marketing manager
PPC specialist
Email marketing specialist
Digital marketing analyst
E-commerce manager
Digital marketing strategist
Web analytics manager

Course Duration

You will have 12 months to complete this course.

Study Hours

This course will take approximately 240 hours to complete.

Course Outcome

CIM Level 3 Foundation Certificate in Professional Digital Marketing.

Entry Requirements

You must be aged 18 or above to enrol on this course. It is not necessary for you to have any previous experience or knowledge of marketing. If English is not your first language, you will need to have obtained a suitable English qualification in the last two years.

Assessment

One multiple-choice exam and one written assignment.

The role and function of marketing within organisations.
Factors influencing customer behaviour.

Collecting information about the marketing environment.
Primary and secondary data sources.

The 4 Ps.
The extended 3 Ps.
Brand positioning.
B2B and not for profit marketing.

The impact of digital technology on marketing activities.
The impact of digital technology on customer activities.

Using the tools for a different range of customers.
Development of digital marketing content.

Key factors to be considered when developing a digital marketing communications campaign.
Measuring digital marketing communications campaigns.

Course duration

You will have 12 months to complete the course, which will take approximately 240 hours to complete.

Study method

This course will be studied entirely via distance learning, allowing you to learn at your own pace. You can study from anywhere that is convenient for you, whether that’s from home, work, on your commute, or even your local coffee shop, it is completely up to you.

You will have the option to study online, or we can post a printed study pack out to you. If you choose to study online, your login details will be emailed to you.

You will also receive support from your personal tutor via email, so help is only ever a click away. Your tutor will have both knowledge and experience in the marketing industry, so please make sure you contact them to ask for any support you need as they will be able to provide you with the guidance you are looking for.

Assessment

At the end of the marketing principles module, you will be assessed via a multiple-choice examination. The assessment will take place in a controlled environment under invigilated exam conditions.

The digital fundamentals module will be assessed through a written assignment. The assignment brief will be released six months prior to the assessment period, allowing you time to work through the module’s course materials and prepare your assignment.

CIM holds three assignment periods each year, during these periods students will sit their exams or submit their assignments. These periods are in March/April, June/July, and December.

Course outcome

Upon successful completion of this course, you will be awarded the CIM Level 3 Foundation Certificate in Professional Digital Marketing.

With this digital marketing certificate, you can achieve up to 24 UCAS points based on the grade you achieve. You can find out more about UCAS points here.

Awarding body

Founded in 1911, the Chartered Institute of Marketing (CIM) are a world-renowned professional body with over 100 years of experience in supporting marketing professionals. With 28,000 members, CIM are not only the longest-standing but also one of the largest professional bodies in the marketing industry. Their courses are recognised globally and are considered the gold standard in the industry when it comes to marketing qualifications.

CIM membership

When you enrol on this course, you must also become a CIM member, allowing you to benefit from membership status and the perks available. When you become a studying member, you will have access to a wealth of materials to assist with your studies, including research, articles, journals, and an ebook library. You will also have the opportunity to work towards becoming a chartered marketer as your studies progress, allowing you to further demonstrate your commitment to your career. Please note that CIM Studying Membership is £65 for the year.

What next?

Once you have achieved your CIM Level 3 Foundation Certificate in Professional Digital Marketing, you will be able to progress to study the CIM Level 4 Certificate in Professional Digital Marketing.

This level 3 qualification will help you to stand out when applying for entry-level marketing roles such as marketing assistant, promotional assistant, or marketing campaigns assistant.

Awarding body

The Chartered Institute of Marketing (CIM) is a prestigious professional organisation dedicated to promoting marketing excellence and setting industry standards globally. CIM offers a wide range of professional marketing qualifications, training programmes, and resources to support individuals and businesses in their marketing endeavours.

CIM focuses on equipping marketers with the knowledge, skills, and insights needed to succeed in today’s fast-paced marketing landscape.

By pursuing a CIM qualification, you can enhance your credibility, stay up-to-date with the latest marketing trends, and gain access to valuable resources and networking opportunities.

You must be aged 18 or above to enrol on this course.

It is not necessary for you to have any previous experience or knowledge of marketing. If English is not your first language, you will need to have obtained a suitable English qualification in the last two years.

Expert personal tutor support
Dedicated learner services
Assignment marking and feedback
FREE CV critique service
FREE employability guide to help you impress future employers
FREE XO Student Discounts membership
*Study pack including notebook, pen, and highlighter.

*Not included with the online study option.

At the end of the marketing principles module, you will be assessed via a multiple-choice examination. The assessment will take place in a controlled environment under invigilated exam conditions.

CIM holds three assignment periods each year, during these periods students will sit their exams or submit their assignments. These periods are in March/April, June/July, and December.

Yes, you will need to purchase CIM membership separately which is £65 per year for CIM Studying Membership. This will give you access to a wealth of online articles, journals, and ebooks to help you with your studies.

You will also need to pay for your assessments through CIM’s booking system located on their online membership portal. The total assessment fee for this qualification is £220 which will be paid directly to CIM when booking your assessments. Please note, additional fees will be incurred if resits are taken.

It's not a problem. We offer a course replacement service, so if you get into trouble and your course pack is lost or damaged, our Student Support Team can provide you with a new set of materials for a one-time additional fee.