Google Analytics

Course code: LE013

Become a master of Google Analytics with this interactive and engaging course.

  • Learn the fundamentals of Google Analytics and how it can assist with measuring the success of your company’s digital activity.
  • Understand how to build Google Analytics infrastructure.
  • Develop your Google Analytics reporting skills, including behavioural and customer acquisition data.
  • Study how to set up conversion data, including goal flow reports and funnel visualisations.
This course is only available to study online.
Course overview

This course will stand you in excellent stead for working within a digital marketing role. Find out how your business is performing online and measure the success of your business activity with Google Analytics’ useful and informative tools.

You’ll have no strict deadlines or timetabling to contend with so you can study at your own time and pace.

Home-learning is simple and stress-free, so enrol today and join the 90,000 students who have studied with us.

Course Duration

Up to 12 months

Course Outcome

You will receive a certificate of completion

Entry Requirements

There are no specific entry requirements for this course


Quizzes and exam simulations

Course content
  • Introduction definitions part 1
  • Introduction definitions part 2
  • How Google Analytics works
  • Build Analytics’ infrastructure
  • Setting up conversion data
  • Input new users
  • Setting up conversion data
  • Examine extra points
  • Basic features
  • Dashboard
  • Shortcuts
  • Adding a dashboard
  • Sharing reports
  • Alerts
  • Real time analytics
  • Standard reports
  • Acquisitions introduction
  • All traffic acquisitions
  • Acquisitions overview
  • Acquisitions channels
  • Cross development
  • All referrals
  • Campaigns
  • Keywords
  • Social
  • Webmaster tools
  • Behavioural reports introduction
  • Dimensions
  • Content drilldown
  • Landing pages
  • Exit pages
  • Events
  • Event flow report
  • Working with events
  • Site search report
  • Working site report
  • Site search 2
  • Site search 3
  • Behaviour flow report
  • Site speed
  • Using site speed search
  • Page timings
  • Speed suggestions
  • User timing adsense
  • Experiments
  • Inpage analytics
  • Audience reports
  • Location report
  • Language
  • Frequency recency
  • Engagement reports
  • Technology reports
  • Mobile reporting
  • Demographic reports
  • Interests
  • Visitor flow chart
  • Introduction
  • Funnel visualisation
  • Goal flow report
  • Reverse goal path
  • Goal URLs
  • Ecommerce reports
  • Product performance reports
  • Transactions report
  • Time to purchase report
  • Multi-channels funnels report
  • Assisted conversion report
  • Top conversion paths report
  • Time, log and path length report
  • Attribution report and model comparison tool
  • Conclusion
Extra info


Fun quizzes and exam simulations after each module reinforce your confidence and aid progression through the course. No assignments or external examination are required.

Course Duration

With this flexible home learning course you can fast-forward, rewind or repeat all the online classes so you can go at your own pace with no strict deadlines. Two weeks or twelve months, its completely up to you!

Study Method

This blended learning solution offers a highly interactive and engaging learning environment with video demonstrations, multimedia presentations and educational games to assist with your study. Fun quizzes and exam simulations after each module reinforce your confidence and aid progression through the course. This course also includes the use of social networking forums so you can chat to other students.

Course Outcome

Upon successful completion, you will gain a certificate of completion.


You do not need any previous knowledge to enrol onto this course.

No. Everything you need is included in the price!

That's not a problem. We want to make sure you’re 100% confident about enrolling on the course and starting your study. So, just give our Student Adviser Team a call on 03300 563 100 and they’ll do their best to help.

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Enrol now

If you are interested in and you’re looking for a more flexible approach to learning that fits around your life - this is the ideal course for you. Enrol online today by clicking below or speak to one of our advisers for more information.

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