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CIM Level 4 Certificate in Professional Digital Marketing

OSC1461

Stand out in the digital marketing field with our globally-recognised CIM Level 4 Certificate in Professional Digital Marketing.

Please note: CIM are updating the specifications for their qualifications this year, so their current courses and specifications, including this course, are being fazed out. The final assessment window for this current course will be July 2025. If you have any questions or queries, please call our team on 0330 822 2739.

Course duration

You will have 18 months to complete this course.

Course outcome

CIM Level 4 Certificate in Professional Digital Marketing.

Entry requirements

You must be aged 18 or above to enrol on this course. Learners must provide evidence of completion of a marketing qualification at level 3 or above, or evidence of professional practice (suggested one year in a marketing role). If English is not your first language, you will need to have obtained a suitable English qualification in the last two years.

Assessment

One multiple-choice online test and two written assignments.

Study Options

 
£649.00
or £20.43 /month*
Course code: OSC1461
Up to £125 off selected courses. Hurry, sale ends in 2 days so enrol today before you miss out!

*Pay monthly option available via Snap Finance on payment page in checkout

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Course overview

Accredited by the Chartered Institute of Marketing (CIM), this level 4 digital marketing qualification is a globally-recognised mark of excellence. Whether you’re seeking new career opportunities or aiming for advancement within your current organisation, this qualification will give you a competitive edge and open doors to exciting possibilities in the digital marketing field.

Throughout the course, you will dive into a wide range of topics crucial to digital marketing success. From understanding consumer behaviour to crafting effective digital campaigns, you will blend practical experience with theoretical understanding, equipping you with the skills needed to drive real results and excel in an ever-changing digital landscape.

Course content

  • Understand the contribution of marketing to the organisation.
  • Know what influences customer behaviour across a range of contexts.

  • Understand the factors and trends in the marketing environment and how they affect marketing.
  • Know a range of options for gathering relevant marketing information.

  • Understand the application of the marketing mix within the different marketing contexts.
  • Know how to apply and adapt the marketing mis to satisfy customer needs and business goals.

  • Understand the process of planning a campaign.
  • Know how to undertake an internal and external situational analysis.

  • Know how to develop a successful campaign plan.
  • Understand how to implement a plan in practice.

  • Understand the principles of monitoring a marketing campaign.
  • Know how to undertake a post campaign evaluation.

  • Understand digital marketing tools and techniques.
  • Assess different applications of digital marketing.

  • Know how to integrate digital and offline marketing.
  • Understand approaches to enhancing stakeholder engagement.

  • Know how to develop a digital marketing plan.
  • Apply and adapt digital marketing analysis.

Awarding body

Founded in 1911, the Chartered Institute of Marketing (CIM) are a world-renowned professional body with over 100 years of experience in supporting marketing professionals. With 28,000 members, CIM are not only the longest-standing but also one of the largest professional bodies in the marketing industry. Their courses are recognised globally and are considered the gold standard in the industry when it comes to marketing qualifications.

Extra information

You will have 18 months to complete the course, which will take approximately 510 hours to complete.

This course will be studied entirely via distance learning, allowing you to learn at your own pace. You can study from anywhere that is convenient for you, whether that’s from home, work, on your commute, or even your local coffee shop, it is completely up to you.

You will have the option to study online, or we can post a printed study pack out to you. If you choose to study online, your login details will be emailed to you.

You will also receive support from your personal tutor via email, so help is only ever a click away. Your tutor will have both knowledge and experience in the marketing industry, so please make sure you contact them to ask for any support you need as they will be able to provide you with the guidance you are looking for.

To achieve the full qualification, you must complete one multiple-choice online test and two written assignments.

Applied Marketing – external assessment: an online test comprising of multiple-choice questions. This will be completed only under controlled, invigilated conditions.

Planning Campaigns – external assessment: a written assignment based on a theme and an organisation of choice.

Digital Marketing Techniques – external assessment: a written assignment based on a theme and an organisation of choice.

Upon successful completion of this course, you will be awarded a CIM Level 4 Certificate in Professional Digital Marketing.

When you enrol on this course, you must also become a CIM member, allowing you to benefit from membership status and the perks available. When you become a studying member, you will have access to a wealth of materials to assist with your studies, including research, articles, journals, and an ebook library. You will also have the opportunity to work towards becoming a chartered marketer as your studies progress, allowing you to further demonstrate your commitment to your career. Please note that CIM Studying Membership is £65 for the year.

Attaining a CIM Level 4 digital marketing qualification will open up a wide range of opportunities in the digital marketing field.

Job roles in the marketing industry you may wish to consider are as follows:

  • Marketing co-ordinator
  • Digital marketing specialist
  • Advertising account executive
  • Media planner
  • Brand manager
  • Content marketing manager
  • Market research analyst
  • Public relations specialist
  • Marketing communications
  • Social media manager

You might also consider progressing onto further qualifications such as the CIM Level 6 Diploma in Professional Digital Marketing.

FAQs

You must be aged 18 or above to enrol on this course.

You will need to provide evidence of completing a marketing qualification at level 3 or above, or demonstrate at least one year of professional experience in a marketing role.

If English is not your first language, you must have obtained a suitable English qualification within the last two years.

You will have 18 months to complete this course and 510 hours on your studies and you will have 18 months to complete.

*Not included with the online study option.

No. You will complete a multiple-choice online test for the Applied Marketing module and submit a written assignment for the Planning Campaigns and Customer Insights modules.

At the end of the Applied Marketing module, you will be assessed via a multiple-choice online test. The assessment will take place in a controlled environment under invigilated conditions.

The Planning Campaigns and Customer Insights modules will be assessed through a written assignment. The assignment brief will be released six months prior to the assessment period, allowing you time to work through the module’s course materials and prepare your assignment.

CIM holds three assignment periods each year, during these periods students can complete their online tests or submit their assignments. These periods are in March/April, June/July, and December.

Yes, you will need to purchase CIM membership separately which is £65 per year for CIM Studying Membership. This will give you access to a wealth of online articles, journals, and ebooks to help you with your studies.

You will also need to pay for your assessments through CIM’s booking system located on their online membership portal. The total assessment fee for this qualification is £220 which will be paid directly to CIM when booking your assessments. Please note, additional fees will be incurred if resits are taken.

It's not a problem. We offer a course replacement service, so if you get into trouble and your course pack is lost or damaged, our Learner Services Team can provide you with a new set of materials for a one-time additional fee.

That's not a problem. We want to make sure you're 100% confident about enrolling on the course and starting your study. So, just give our team of education specialists a call on 03300 563 100 and they'll do their best to help.

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