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CIM Level 3 Award in Marketing Insights

OSC1468

Understand consumer behaviour and learn how to conduct marketing audits to boost customer satisfaction and retention.

Course duration

Up to 12 months. Total Qualification Time: 120 hours.

Course outcome

CIM Level 3 Award in Marketing Insights. Achieve up to 12 UCAS points.

Entry requirements

You must be 18 or over to enrol on this course.

If English is not your first language, you will need to provide evidence of achieving an English Language qualification within the last two years.

Assessment

Multiple-choice test.

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Study Options

£279.00

or pay monthly from

£9.87/month

Alternatively, pay in 3 interest-free payments of £93 with Klarna or PayPal, or spread the cost with interest-free monthly payments by Direct Debit. Select at checkout.

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Course overview

This module provides an understanding of consumers' complex needs, wants, and behaviors. You will learn to conduct key elements of a marketing audit and adopt a consumer-focused approach to gathering and evaluating marketing research. By understanding consumers, you will discover how to use marketing insights to boost customer satisfaction, retention, and value.

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