1Course Overview

Social Media Marketing Level 3

Course code: OSC1037

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Become a social media whizz with just the click of your mouse!

Social media has become a powerful engagement tool for businesses in recent years and is now widely recognised as an important aspect of any organisation's marketing and PR strategy.

On this course, you'll be able to:

  • Gain an in-depth knowledge of the reasons and requirements for social media marketing
  • Discover the importance of aligning your social media marketing with a business plan
  • Learn how to implement and monitor your use of social media
  • Discover the tools you can use to optimise your social media marketing plan

All course materials will be delivered to you by post or email, so it couldn't be easier. Our experienced and friendly tutors will help you every step of the way by email.

You can work at your own pace. Completed coursework can be delivered by post, so handing in an assignment is simple.

Achieve your dream career and equip yourself with the skills you need for your long term success. Home learning is simple and stress-free, so enrol with us today!

Discounts on selected courses - Ends Today
2Course Content
Unit 1: Requirements for Social Media Marketing
  • What is social media?
  • The power of social media
  • The power of YouTube
  • Mobile social media
  • Social media and relationships
  • Distinction from industrial media
  • Managing social media
  • Top three social  networks
  • 17 concrete rules
  • Ownership of social media content
  • Legal regulations
Unit 2: Cost and Time Management
  • Business planning
  • Creating a clear vision
  • Brand values
  • Brand awareness
  • Brand elements
  • Three ways social media can help your business
  • Three ways social media can hurt your business
  • Time and motion studies
  • Basic psychology
  • Social networking tools
  • Social media sites
  • Professional networking sites
  • Niche social media sites
  • General social media sites
  • Job sites
Unit 3: Developing the Business Plan
  • Social media policy
  • Be careful what you Tweet!
  • Top 12 rules of social media etiquette
  • Social media usage
  • Knowing the 'Lingo'
  • Common cyber terms
  • Other social networks
  • Business plan monitoring
  • Analysing risk and contingency planning
  • What is a contingency plan?
  • Free ways to measure social media success
Unit 4: Implementing Social Media Tools
  • Guide to using social networks for business
  • Social media marketing
  • Facebook case studies
  • YouTube case studies
  • The Twitter project
Unit 5: Monitoring Social Media Tools
  • Email marketing
  • RSS
  • SMS
  • Websites
  • Blogs
  • Chat rooms
  • Using a range of media and technology
  • Charities and social media
  • Social visitor flow
Unit 6: Reviewing Social Media Tools
  • Why should you bother measuring social media?
  • Terminology
  • Reviewing your progress
  • Why it is crucial to review the progress of your business
  • Setting the direction
  • Assess your core activities
  • Assess your business efficiency
  • Review your financial position
  • Conduct a competitor analysis
  • Conduct a customer and market analysis
  • Redefine your business goals
  • Models for your strategic analysis
  • Records and record keeping
3Other Information

Assessment

This course is assessed through a series of written assignments which are submitted to your personal tutor for marking. No external examination is required.

Course Duration

You may start at any time and have a full year to complete your studies. We suggest that the course will take approximately 80 hours to complete. This is more than enough time to give you flexibility and work at your own pace without the pressure of deadlines.

Study Method

You will study this course by distance learning, which will enable you to learn when and where you want. You can study from home or at work; it is completely up to you. All your materials will be posted or sent to you via email, so receiving your course is easy and hassle-free. You will also receive our award-winning tutor support by email, so help is only a click away!

Course Outcomes

At the end of this course successful learners will receive a Certificate of Achievement from ABC Awards and Certa Awards and a Learner Unit Summary (which lists the components the learner has completed as part of the course).

The course has been endorsed under the ABC Awards and Certa Awards Quality Licence Scheme. This means that Open Study College has undergone an external quality check to ensure that the organisation and the courses it offers, meet defined quality criteria. The completion of this course alone does not lead to a regulated qualification* but may be used as evidence of knowledge and skills gained. The Learner Unit Summary may be used as evidence towards Recognition of Prior Learning if you wish to progress your studies in this subject. To this end the learning outcomes of the course have been benchmarked at Level 3 against level descriptors published by Ofqual, to indicate the depth of study and level of demand/complexity involved in successful completion by the learner. 

The course itself has been designed by Open Study College to meet specific learners’ and/or employers’ requirements which cannot be satisfied through current regulated qualifications. ABC Awards & Certa Awards endorsement involves robust and rigorous quality audits by external auditors to ensure quality is continually met. A review of courses is carried out as part of the endorsement process.

ABC Awards and Certa Awards have long-established reputations for providing high quality vocational qualifications across a wide range of industries. ABC Awards and Certa Awards combine over 180 years of expertise combined with a responsive, flexible and innovative approach to the needs of our customers.

Renowned for excellent customer service, and quality standards, ABC Awards and Certa Awards also offer regulated qualifications for all ages and abilities post-14; all are developed with the support of relevant stakeholders to ensure that they meet the needs and standards of employers across the UK.

*Regulated qualification refers to those qualifications that are regulated by Ofqual / CCEA / Qualification Wales

4Q&As

Your Questions Answered

What skills are needed to enrol onto this course?

You do not need any previous knowledge to enrol onto this course.

Is there a time limit for the completion of this course?

You may start at any time and have a full year to complete your studies. It is truly flexible and is designed to be adaptable around your lifestyle and other commitments.

What is included in the cost of my course?
  • Dedicated personal tutor support
  • Dedicated student support
  • Assignment marking and feedback
  • FREE CV writing service
  • *Comprehensive study guide
  • *Open Study College pen and highlighter
  • *Student study planner
  • *Student notebook
  • *Document wallet

* Not included with the online study option

How do I get my work assessed?

You will send your work to your personal course tutor for them to mark and return to you. On successful completion of the course you will achieve Social Media Marketing Level 3.

What happens if I lose my course pack?

It’s not a problem. We offer a course replacement service, so if you get into trouble and your course pack is lost or damaged, our Student Support Team can provide you with a new set of materials for a one-time additional fee.

What if I still have questions?

That’s not a problem. We want to make sure you’re 100% confident about enrolling on the course and starting your study. So, just give our Student Support Team a call on 03300 563 100 and they’ll do their best to help.

6Reviews

It can be done from home in my own time

Love the course I am currently studying and find it so interesting. I also appreciate it can be done from home in my own time which makes it flexible to fit around my schedule.

- Claire Wedgeworth

Finance options

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The total course fee includes a loan arrangement fee. Your initial deposit payment will be used towards this fee, any remaining fee balance will be added the loan amount.

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Our finance option is provided in partnership with AffordItNow.
For your finance application to be considered you must meet the following criteria:

  • Be over 18 years old
  • Be employed for at least 16 hours a week or retired and in receipt of a private or company pension. Certain state benefit schemes may also be considered.
  • Be a permanent UK resident with a 3 year address history
  • Have a good credit history with no late payments, debt relief orders or bankruptcies
  • Have a valid email address and can access it

Please note that meeting the above criteria does not guarantee finance acceptance.

Open Study College, 6140 Knights Court, Birmingham Business Park, Birmingham B37 7WY is a licensed credit broker, authorised and regulated by The Financial Conduct Authority (licence number 724179 with FCA).