Become a master of Google Analytics with this interactive and engaging course.
This course will stand you in excellent stead for working within a digital marketing role.
Find out how your business is performing online and measure the success of your business activity with analytical tools such as behavioural data and audience conversion.
You'll benefit from friendly tutor support, helping you from the moment you enrol to once you've completed your course.
You'll have no strict deadlines or timetabling to contend with so you can study at your own time and pace.
Home-learning is simple and stress-free, so enrol today and join the 50,000 students who have studied with us
Enrol now and receive a £25 gift voucher towards your next course.
Unit 1: Introduction to Google Analytics
Introduction Definitions Pt 1
Introduction Definitions Pt 2
How Google Analytics Works
Unit 2: Fundamentals of Google Analytics
Build Analytics Infrastructure
Setting Up Conversion Data
Input New Users
Setting Up Conversion Data
Examine Extra Points
Unit 3: Basics of Google Analytics
Adding a Dashboard
Real time Analytics
Unit 4: Reports in Google Analytics
All Traffic Acquisitions
Unit 5: Behavioural Reports
Behavioural Reports Introduction
Event Flow Report
Working with Events
Site Search Report
Working Site Report
Site Search 2
Site Search 3
Behaviour Flow Report
Using Site Speed Search
User Timing Adsense
Unit 6: Audience
Visitor Flow Chart
Unit 7: Conversions
Goal Flow Report
Reverse Goal Path
Product Performance Reports
Time to Purchase Report
Multi-channels Funnels Report
Assisted Conversion Report
Top Conversion Paths Report
Time, Log & Path Length Report
Attribution Report & Model Comparison Tool
With this flexible home learning course you can fast-forward, rewind or repeat all the online classes so you can go at your own pace with no strict deadlines. Two weeks or twelve months, its completely up to you!
This blended learning solution offers a highly interactive and engaging learning environment with video demonstrations, multimedia presentations and educational games to assist with your study. Fun quizzes and exam simulations after each module reinforce your confidence and aid progression through the course. This course also includes the use of social networking forums so you can chat to other students.
Upon successful completion, students gain a Learn365 Certificate of completion.
course questions & answers
What skills are needed to enrol onto this course?
You do not need any previous knowledge to enrol onto this course.
Only available to UK residents over 18 and in part or full-time employment subject to terms and conditions.
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