Gain those all-important e-commerce skills that employers want, with a recognised qualification!
This course allows you to:
Prepares you for taking the CIW E-Commerce Specialist exam
Gain half of the CIW Web Design Professional Certification
Understand how to conduct business online and manage the technical factors associated with constructing an e-commerce web-site
Know the differences between traditional and electronic commerce
Gain an OCF nationally recognised qualification
Boost your employment opportunities and get the skills employers want
This course is perfect for web designers, internet consultants, IT professionals, marketing professionals, web and graphic artists and business professionals
The course will allow you to study when and where you want, at your own pace. Studying through an online platform means that you can study anywhere that has a internet connection, so learning is convenient and hassle-free!
Join over 50,000 people that have studied with us and enrol with us today. Home learning couldn’t be easier!
Enrol now and receive a £25 gift voucher towards your next course.
Electronic Commerce Foundations
Introduction to Web Commerce
Impetus for Web Commerce
Electronic Commerce Defined
Applying E-Commerce Concepts to Focus Companies
Types of Electronic Commerce
Micro commerce and Macro commerce
Benefits of Electronic Commerce
Drawbacks of Electronic Commerce
Web Storefront Hardware and Software
Ingredients of a Web Storefront
The Virtual Enterprise
Law and the Internet
Introduction to Internet Legal Issues
Intellectual Property Issues
Areas of Liability
Copyright, Trademark and Patent Issues
Privacy and Confidentiality
Jurisdiction and Electronic
International Tax and the Internet
Customs and E-Commerce
Tariffs and E-Commerce
Protecting a Brand
Ethical Business Practices
Web Marketing Goals
Web Marketing Benefits
Examples of Successful Web Marketing
Web Marketing Strategies
Growth Drivers and Barriers in E-Commerce
Selecting and Positioning Your Product
Identifying Your Target Market
Online Product Promotion
Online Promotion Overview
E-Commerce Promotion Considerations
E-Commerce Site Categories Banner Ads
Banner Ad Positioning
Banner Ad Exchange Networks
Blogs and Blogads
Pop-Up and Related Ads
Search Engine Placement
Meta Tags and Search Engines
E-Mail and Marketing
Ad Performance Evaluation
Offline Product Promotion
Ad Campaign Implementation
Overview of Usability Issues
Designing the Site Hierarchy
Page Layout Design Guidelines
Browser Compatibility Issues
Customer Relationship Management (CRM) and Eservices
CIW Live Labs - give remote access to all of the software covered within the E-Commerce Specialist course
You will then be required to sit the CIW E-Commerce Specialist exam. This exam has a time limit of 75 minutes and consists of 72 questions. You will need 68% to pass.
Please note: You are responsible for booking and paying for your exam at your chosen exam centre.
You may start at any time and have a full year from enrolment to complete your studies. This is more than enough time to give you flexibility and work at your own pace without the pressure of deadlines. This course has approximately 140 hours self-study time.
You will study this course through distance learning, which means you can learn at a time and place to suit you. You will study this course online and you will receive support by email, so help is only a click away!
On successful completion of this course you will be able to apply for the internationally recognised CIW 1D0-525 examination. You must pass the examination in order to gain the qualification.
This qualification is listed on the QCF (QCF Qualification No: M_502_8993) at Level 4 and is assigned 20 credits. It is also one half of the CIW Web Design Professional certification. Together with the CIW Web Design Specialist certification students can earn the advanced CIW Web Design Professional certification.
Qualifying as a Certified CIW Web Design Professional proves your aptitude and ability in the areas of Web site design and e-commerce.
course questions & answers
What are the requirements for this course?
The are no requirements for this course however we recommend that you have a good knowledge of IT, computers and the internet/email use. If you have little or no background in web design we recommend that you study CIW Web Foundations Associate or the CIW Site Development Foundations before enrolling onto this course.
What are the computer requirements for this course?
We recommend that you complete this course on a PC with a Windows Operating system. This course will work on an Apple Mac using software such as Boot Camp, Parallels Desktop 7, VMware fusion or CrossOver Mac, however we cannot support any issues that may occur with PC-Based software running on a Mac.
Is there a time limit for the completion of this course?
You have a year to complete this course from the start of your enrolment, giving you enough time to study at your own pace.
What is included in the cost of my course?
Online learning platform
Assignment marking and feedback
Dedicated student support
FREE NUS Extra card worth £12.00
FREE CV writing service
2 Official CIW course books covering the complete CIW E-Commerce Specialist 1D0-525 syllabus
Additional CIW Exam Study Guide
Convenient online access to official practice exams (Over 400+questions)
Online course review questions and exercises (700+ questions)
Supplemental exercise files, appendix files, files for hands-on labs, and other resources
Do I have to sit an exam?
Yes. If you wish to gain the CIW E-Commerce Specialist exam recognised qualification you will need to sit an exam. It is your responsibility to pay and book this examination at your chosen exam centre. The internationally recognised CIW E-Commerce Specialist 1D0-525 Examination is currently £90.00 + VAT. Your exam must be sat at a registered Pearson Vue testing centre. You can locate testing centres and schedule examinations on the Pearson Vue Website.
Are there any additional costs?
Yes. If you decide to sit the CIW E-Commerce Specialist examination, you will be required to pay for your exam and your chosen test centre.