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CIM Level 4 Award in Marketing Impact

OSC1472

Discover how marketing drives perceptions and demand in our CIM Marketing Impact module!

Course duration

Up to 12 months. Total qualification time: 200 hours.

Course outcome

CIM Level 4 Award in Marketing Impact.

Entry requirements

  • You must be 18 or over.
  • One year's plus experience in the industry or a relevant level 3 qualification, CIM or equivalent.
  • If English is not your first language, you will need to provide evidence of achieving an English Language qualification within the last 2 years.

Assessment

Multiple-choice test.

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Study Options

£299.00

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£10.58/month

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Course overview

Marketing shapes perceptions, drives demand and fosters connections, pivotal for businesses to thrive in competitive markets and engage their audiences effectively.

In this module, you will learn about the role of marketing in an organisation and the key concepts that guide a marketer’s work. You will explore the marketing environment, consumer behaviour in the digital age, market research, and the marketing planning process. This will include the marketing mix and tactical planning framework to aid marketing effectiveness.

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