Business Marketing Level 2
- Course Code: OCN202
- Award Level 2, Similar to - GCSE (Grades A*-C)
Develop your knowledge of business marketing and gain enough skills to start thinking like a marketing professional!
- Gain an understanding of principles and practice of Business Marketing.
- Learn how to conduct market research and define customer needs, wants and desires.
- Explore how to carry out an effective SWOT analysis, prepare marketing plans and devise your own sales campaign.
- Evaluate the benefits of using a range of marketing methods and develop a sound understanding of how to use press releases, promotions and public relations.
Course Content
Module 1: Marketing Your Business
- Why do market research?
- Who will be your typical customer?
- What will they want?
- Why will customers buy from you?
- How to do market research successfully
- SWOT analyses
- Your marketing plan
Module 2: Advertising and Promotion
- Planning: Position and strategy
- Advertising a business
- Promoting a business
Module 3: Personal Selling Skills
- What is selling?
- Building blocks leading to a sale
- Handling incoming calls
- Making appointments by phone
- Reaching the decision maker
- The sales presentation
- Telephone selling
- Handling objections
- Keeping records
- How to motivate yourself
Course Duration
Students may register at any time and have a full year to complete their studies.
Assessments
The course will take the form of a series of written assignments which are submitted and marked by your tutor. There is no external examination.
Study Method
The course is designed for study by distance learning at home or at work. Students receive a course manual, assignments and study guide plus tutor support by mail or email. You can start at any time and plan your studies over a period of up to one year from the time of registration.
Qualifications
At the end of this course successful learners will receive a level 2 NCFE Award certificate of achievement. That means that it is independently accredited at a level of learning equivalent to level 2 on the National Qualifications Framework (NQF) for England, Wales and Northern Ireland.
You can read more about NCFE and our awarding bodies here: Awards.
Q: What skills are needed to enrol onto this course?
You do not need any previous knowledge to enrol onto this course.
Q: What is included in the cost of my course?
- Student record bag
- Pen
- Mouse mat
- Study guide
- Comprehensive study notes
- Personal tutor support
- Assignment marking and feedback
- Accreditation
Q: Do I have to sit an exam?
No. Each module is followed by a written assignment, which is submitted and marked by your tutor. There is no external examination required.
Q: Are there any additional costs?
No, everything you need is included in the price!
Q: What do I do if I still have questions?
For further information please contact us.
Jun 2, 2008 Kay Walmsley, MacclesfieldNow I can present effective marketing plans that help me achieve the right results!
Open Study College student
| Was | Now |
|---|---|
| £479.00 | £359.25 |
