Certificate in Business Marketing

Course Code: AS202
Award Level 2, Similar to - NVQ Level 2, GCSE (Grades A*-C)

This is the ASET Level 2 Certificate in Business Marketing. This programme is designed for people who wish to gain an understanding of principles and practice of Business Marketing. You will learn how to conduct market research, define customer needs,wants and desires, carry out a SWOT analysis, prepare marketing plans, evaluate the benefits of using a range of marketing methods, devise your own sales campaign and gain a sound unsertanding of how to use press releases, promotions and public relations. You don’t need to know anything about the subject before you start, but by the end of the course you will know enough to think like a marketing professional!

Course Content

Module 1: Marketing Your Business

Why do market research
Who will be your typical customer
What will they want
Why will customers buy from you
How to do market research successfully
SWOT analyses
Your marketing plan

Module 2: Advertising & Promotion

Planning – position & strategy
Advertising a business
Promoting a business

Module 3: Personal Selling Skills

What is selling
Building blocks leading to a sale
Handling incoming calls
Making appointments by phone
Reaching the decision maker
The sales presentation
Telephone selling
Handling objections
Keeping records
How to motivate yourself

Course Duration

Students may register at any time and have a full year to complete their studies.

Assessments

The course will take the form of a series of written assignments which are submitted and marked by your tutor. There is no external examination.

Study Method

The course is designed for study by distance learning at home or at work. Students receive a course manual, assignments and study guide plus tutor support by mail or email. You can start at any time and plan your studies over a period of up to one year from the time of registration.

Qualifications

The course leads to the award of the Certificate in Business Marketing (Level 2) from ASET ASET (Accreditation Syndicate for Education & Training) is a leading National Awarding Body specialising in providing, quality-assuring and certificating vocational learning programmes.