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ASET Certificate in Business Marketing

Course Code: AS202

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Standard Price: £259.00
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This is the ASET Level 2 Certificate in Business Marketing. This programme is designed for people who wish to gain an understanding of principles and practice of Business Marketing. You will learn how to conduct market research, define customer needs,wants and desires, carry out a SWOT analysis, prepare marketing plans, evaluate the benefits of using a range of marketing methods, devise your own sales campaign and gain a sound unsertanding of how to use press releases, promotions and public relations. You don’t need to know anything about the subject before you start, but by the end of the course you will know enough to think like a marketing professional!

Course Content

Module 1: Marketing Your Business

  • Why do market research
  • Who will be your typical customer
  • What will they want
  • Why will customers buy from you
  • How to do market research successfully
  • SWOT analyses
  • Your marketing plan

Module 2: Advertising & Promotion

  • Planning – position & strategy
  • Advertising a business
  • Promoting a business

Module 3: Personal Selling Skills

  • What is selling
  • Building blocks leading to a sale
  • Handling incoming calls
  • Making appointments by phone
  • Reaching the decision maker
  • The sales presentation
  • Telephone selling
  • Handling objections
  • Keeping records
  • How to motivate yourself

Course Duration

Students may register at any time and have a full year to complete their studies.

Assessments

The course will take the form of a series of written assignments which are submitted and marked by your tutor. There is no external examination.

Study Method

The course is designed for study by distance learning at home or at work. Students receive a course manual, assignments and study guide plus tutor support by mail or email. You can start at any time and plan your studies over a period of up to one year from the time of registration.

Qualifications

The course leads to the award of the Certificate in Business Marketing (Level 2) from ASET ASET (Accreditation Syndicate for Education & Training) is a leading National Awarding Body specialising in providing, quality-assuring and certificating vocational learning programmes.

Course Questions & Answers

What skills are needed to enrol onto this course?

You do not need any previous knowledge to enrol onto this course.

What is included in the cost of my course?

  • You will receive your official course manual
  • Study Bag
  • A4 folder containing assignments
  • A stationery pack is also provided including paper, envelopes, pens
  • Unlimited tutor support

Do I have to sit an exam?

No. Each module is followed by a written assignment, which is submitted and marked by your tutor. There is no external examination required.

Are there any additional costs?

No, everything you need is included in the price!

What do I do if I still have questions?

Please feel free to use the contact form on this website. An advisor will respond as soon as possible.


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